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This study aims to analyze the influence of digital marketing, product quality, and price on Samsung product purchase decisions on the Shopee marketplace. The research employed a quantitative approach using primary data collected through questionnaires. The population consisted of consumers who had purchased Samsung products through Shopee. A non-probability sampling method with a purposive sampling technique was applied, resulting in 150 valid respondents. The data were analyzed using SPSS through validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial test, simultaneous test, and coefficient of determination. The results show that digital marketing has a positive and significant effect on purchase decisions. Product quality also has a positive and significant effect on purchase decisions and is identified as the most dominant variable. In addition, price has a positive and significant effect on purchase decisions. The Adjusted R Square value of 0.419 indicates that digital marketing, product quality, and price explain 41.9% of the variation in Samsung product purchase decisions, while the remaining 58.1% is influenced by other factors outside this study. These findings imply that Samsung should strengthen its digital marketing strategy, maintain product quality, and offer competitive prices to increase consumer purchase decisions on Shopee.

Penelitian ini bertujuan untuk menganalisis pengaruh Return On Assets (ROA), Current Ratio (CR), dan Debt to Equity Ratio (DER) terhadap harga saham pada PT Multi Indocitra Tbk periode 2007–2025. Metode penelitian yang digunakan adalah kuantitatif dengan data sekunder dari laporan tahunan (Annual Report) perusahaan. Teknik analisis data menggunakan regresi linear berganda dengan bantuan software IBM SPSS Statistics melalui uji asumsi klasik, uji t, uji F, serta analisis koefisien determinasi. Hasil uji parsial menunjukkan bahwa Current Ratio (CR) berpengaruh signifikan terhadap harga saham nilai signifikansi 0,000. Sebaliknya, Return On Assets (ROA) dengan signifikansi 0,558 dan Debt to Equity Ratio (DER) dengan signifikansi 0,148 tidak memiliki pengaruh signifikan. Secara simultan, ketiga variabel independen tersebut berpengaruh signifikan terhadap harga saham nilai signifikansi 0,001. Nilai koefisien determinasi (R2) sebesar 0,637 menandakan 63,7% variasi harga saham dapat dijelaskan oleh ROA, CR, dan DER, sedangkan 36,3% sisanya dipengaruhi variabel lain. Kesimpulannya, hanya CR yang berpengaruh signifikan secara parsial, tetapi seluruh variabel berpengaruh bersama terhadap harga saham.

Preconception nutritional readiness is an important component of maternal and neonatal health because women’s nutritional status before pregnancy may influence pregnancy outcomes, fetal growth, and newborn health. However, structured preconception nutritional counseling has not been widely implemented in rural community settings, including among women planning pregnancy in Bangun Rejo Village, North Sumatra, Indonesia. Objective: This study aimed to examine the effectiveness of structured preconception nutritional counseling on pregnancy readiness among women planning pregnancy. Methods: This study used a quantitative approach with a quasi-experimental non-equivalent control group design. A total of 80 women of reproductive age who intended to conceive within one year were selected using purposive sampling and divided into an intervention group and a control group, with 40 respondents in each group. The intervention group received structured preconception nutritional counseling for eight weeks, while the control group received routine health education. Data were collected using a pregnancy readiness questionnaire and analyzed using descriptive statistics, paired sample t-tests, and independent sample t-tests. Results: The results showed that the intervention group experienced a significant increase in pregnancy readiness scores from 61.75 ± 8.42 to 84.20 ± 6.11 after the counseling program (p < 0.001). In contrast, the control group showed only a small and statistically insignificant increase from 62.10 ± 7.95 to 65.45 ± 7.38 (p = 0.091). Improvements were also observed in nutritional knowledge, dietary behavior, and folic acid awareness, with the highest improvement found in folic acid awareness. Implications: These findings imply that structured preconception nutritional counseling can be integrated into community-based maternal and reproductive health services to improve women’s readiness before pregnancy. Originality: The originality of this study lies in its focus on structured nutritional counseling for women actively planning pregnancy in a rural Indonesian setting, providing practical evidence for strengthening preconception care at the community level.

Packaging is an essential component of household cleaning products because it influences consumer convenience, product safety, storage efficiency, and repeated product use. However, detergent packaging redesign based on consumer preferences, especially by integrating functional and ergonomic attributes, remains limited. Objective: This study aims to redesign Vanish detergent packaging by identifying the most influential packaging attributes and determining the optimal packaging configuration using Conjoint Analysis. Methodology: This study used a quantitative approach with Conjoint Analysis. Primary data were collected through questionnaires distributed to 50 respondents who had experience using laundry cleaning products. Five packaging attributes were evaluated: package type, content size, package design, closure system, and ease of use. Consumer preferences were analyzed by estimating utility values and the relative importance of each attribute. Findings: The results showed that the closure system was the most influential attribute, with an importance value of 32%, followed by package type (25%), ease of use (20%), package design (13%), and content size (10%). The ziplock closure system obtained the highest utility value (+1.42), followed by pouch ziplock packaging (+1.18) and bright package design (+0.96). The most preferred packaging configuration was a bright pouch ziplock package with a content size of 900 mL to 1 L and a resealable ziplock closure system. Implications: The findings suggest that detergent packaging redesign should prioritize functional and ergonomic attributes, particularly resealability, practicality, and storage safety, to improve consumer satisfaction and product competitiveness. Originality: This study contributes to packaging design research by applying Conjoint Analysis to identify the optimal combination of functional, ergonomic, and visual attributes for Vanish detergent packaging.

The development of e-commerce and digital payment systems has influenced students’ consumption patterns, including non-essential consumption. Shopee’s National Online Shopping Day (Harbolnas) 12.12 promotion offers various incentives that may shape perceptions and encourage consumption behavior among students. This study aims to analyze the perceptions of students of the Faculty of Social and Political Sciences, State University of Surabaya, toward Shopee’s Harbolnas 12.12 promotion and examine its influence on non-essential consumption. The research employed a quantitative approach with an associative design. A total of 382 students were selected using proportionate stratified random sampling. Data were collected through questionnaires and analyzed using descriptive statistics and simple linear regression. The findings reveal that students’ perceptions of Shopee’s Harbolnas 12.12 promotion are categorized as positive and have a significant influence on non-essential consumption. The more positive the students’ perceptions of the promotional offers, the greater their tendency to purchase goods beyond their primary needs. These findings indicate that digital promotional stimuli can influence students’ consumption behavior through perceptual processes and provide empirical support for the Stimulus-Organism-Response (S-O-R) theory in explaining the relationship between promotional stimuli and consumption behavior.  

Transisi dari lingkungan sekolah menengah ke perguruan tinggi menuntut mahasiswa baru, terutama mahasiswa perantau, untuk melakukan penyesuaian diri yang kompleks terhadap sistem akademik dan lingkungan budaya yang baru. Penelitian ini bertujuan untuk menganalisis proses penyesuaian diri mahasiswa baru dalam menghadapi tantangan akademik, sosial, emosional, dan budaya di lingkungan kampus. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam terhadap mahasiswa yang sedang menjalani masa transisi di perguruan tinggi. Data yang diperoleh kemudian dianalisis secara deskriptif analitis untuk memetakan strategi koping mahasiswa. Hasil penelitian menunjukkan bahwa mahasiswa mengalami culture shock, homesickness, kesulitan komunikasi, dan tekanan akademik akibat perubahan sistem pembelajaran serta tuntutan kemandirian. Namun, kemampuan adaptasi tersebut dapat berkembang optimal melalui adanya motivasi internal, pengelolaan emosi yang baik, strategi koping yang adaptif, serta dukungan sosial dari keluarga dan lingkungan kampus. Implikasi dari penelitian ini menegaskan bahwa keberhasilan adaptasi mahasiswa tidak hanya bertumpu pada kemampuan akademik, melainkan pada kesiapan mental dan relasi sosial, sehingga institusi kampus perlu menyediakan lingkungan yang inklusif serta sistem dukungan sosial yang memadai.

Penelitian ini bertujuan menjelaskan penerapan metode Quantum Teaching dalam pembelajaran Qur'an Hadis di kelas XI MA Al-I'dadiyyah Bahrul Ulum, mengidentifikasi faktor penyebab rendahnya kreativitas peserta didik, serta menganalisis peningkatan kreativitas yang dihasilkan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik observasi, wawancara, dan dokumentasi. Analisis data dilakukan menggunakan model Miles dan Huberman. Hasil penelitian menunjukkan bahwa penerapan Quantum Teaching melalui langkah TANDUR menciptakan pembelajaran yang aktif, interaktif, dan menyenangkan. Metode ini meningkatkan kreativitas peserta didik melalui partisipasi, keberanian berpendapat, kerja sama kelompok, dan kemampuan menghasilkan karya kreatif sehingga efektif diterapkan dalam pembelajaran Qur'an Hadis.

Mahasiswa Perguruan Tinggi Keagamaan Islam Negeri (PTKIN), khususnya UIN Syarif Hidayatullah Jakarta, dihadapkan pada dualitas tekanan yang kompleks berupa akumulasi beban akademik-organisasional yang bersinggungan langsung dengan ekspektasi moral-religius dari ekosistem kampus. Penelitian ini bertujuan untuk mengidentifikasi dan memetakan manifestasi kebutuhan promosi kesehatan mental mahasiswa melalui analisis kritis terhadap dinamika tekanan psikologis, hambatan kultural berupa stigma, serta persepsi sistemik mahasiswa terhadap efektivitas layanan konseling internal. Metode penelitian yang digunakan adalah metode campuran (mixed-methods) dengan strategi sekuensial eksplanatori; data kuantitatif dihimpun dari kuesioner terstruktur digital lintas fakultas, sementara data kualitatif diperoleh melalui wawancara mendalam fenomenologis terhadap pengurus organisasi mahasiswa (HIMA/DEMA/UKM) yang kemudian dianalisis menggunakan statistik deskriptif dan analisis tematis. Hasil penelitian kuantitatif menunjukkan bahwa pemicu utama distres bersumber dari benturan beban akademik dan organisasi secara simultan (68,4%), yang diperparah oleh kuatnya stigma religius di lingkungan kampus (73,7%) serta fragmentasi struktural layanan yang memicu kebingungan akses (63,2%). Temuan kualitatif mengonfirmasi adanya kecemasan mendalam akan hilangnya anonimitas (anonymity anxiety) dan reduksi teologis normatif (pelabelan "kurang iman") yang melumpuhkan perilaku pencarian bantuan profesional. Berdasarkan kondisi tersebut, mahasiswa menunjukkan preferensi mutlak sebesar 89,5% terhadap kebutuhan sistem promosi kesehatan mental berbasis teknologi digital resmi yang menggaransi kerahasiaan identitas secara penuh. Implikasi teoretis dari penelitian ini mendesak adanya purifikasi epistemologis dalam memisahkan distres psikologis dari kegagalan spiritual, sedangkan implikasi praktisnya merekomendasikan rekonstruksi kebijakan pelayanan kesehatan mental yang tersentralisasi dan berorientasi pada perlindungan privasi digital.

Kesehatan mental mahasiswa menjadi isu yang semakin penting akibat meningkatnya tekanan akademik, sosial, dan emosional di lingkungan perguruan tinggi. Kondisi tersebut menyebabkan mahasiswa rentan mengalami stres, kecemasan, dan ketidakstabilan psikologis. Dalam perspektif Islam, agama dipandang memiliki peran sebagai sumber ketenangan spiritual dan mekanisme coping dalam menghadapi berbagai tekanan hidup. Penelitian ini bertujuan untuk menganalisis peran agama Islam dalam menjaga kesehatan mental mahasiswa berdasarkan penelitian terdahulu. Penelitian menggunakan metode kualitatif dengan pendekatan Systematic Literature Review (SLR). Sumber data diperoleh dari jurnal ilmiah, artikel penelitian, dan buku elektronik yang relevan dengan tema kesehatan mental, religiusitas Islam, spiritualitas, dan religious coping dalam kurun waktu 10 tahun terakhir. Teknik pengumpulan data dilakukan melalui studi dokumentasi, sedangkan analisis data menggunakan analisis isi (content analysis). Hasil penelitian menunjukkan bahwa praktik spiritual Islam seperti salat, doa, dzikir, membaca Al-Qur’an, tawakal, sabar, dan syukur berkontribusi dalam mengurangi stres, mengontrol emosi, meningkatkan resiliensi psikologis, serta memberikan ketenangan batin bagi mahasiswa. Penelitian ini menunjukkan bahwa spiritualitas Islam dapat menjadi pendekatan komplementer dalam mendukung kesehatan mental mahasiswa di lingkungan perguruan tinggi.

Vocational high school graduates are expected to master not only technical competencies but also interpersonal skills that support their readiness for the workplace. Field observations at SMK Pasundan 1 Bandung indicate that students in the Online Business and Retail (Bisnis Daring dan Ritel) program still show a low level of assertive communication, evidenced by their difficulty in expressing opinions confidently, refusing requests politely, and handling direct interaction with customers. This community service program (Program Kemitraan Masyarakat/PKM) was designed to develop students' assertive communication skills through the role-play method. The program consists of five stages: needs analysis, development of training materials and role-play scenarios, training and practice, evaluation and feedback, and continued mentoring. Students are placed in simulated roles such as seller, buyer, and observer in scenarios involving customer service, complaint handling, price negotiation, and teamwork. The information-dissemination approach combines material delivery, discussion, hands-on practice, and technical guidance. The program is expected to increase students' understanding of assertive communication concepts, strengthen their interpersonal communication skills, and provide an applied learning experience relevant to the demands of the retail and customer-service industry. The expected output of this activity is a scientific article published in a nationally accredited (Sinta) journal.

Assertive communication is a core competency for vocational high school (SMK) students, particularly those majoring in Online Business and Retail, whose future work demands strong interpersonal skills in customer service, negotiation, and teamwork. Classroom instruction in Indonesian vocational schools, however, still tends to privilege cognitive content over practical, contextual communication training. This study examines the effect of the role-playing technique on the assertive communication ability of twelfth-grade Online Business and Retail students at SMK Pasundan 1 Bandung. A quantitative survey approach is employed, with role playing—operationalized through three dimensions (role taking, role marking, and role negotiation) adapted from Zaini (2008)—as the independent variable, and assertive communication—operationalized through five dimensions adapted from Albert and Emmons (2001)—as the dependent variable. Given a population of 36 students, a saturated (census) sampling technique is used, so all members of the population serve as respondents. Data will be collected through a Likert-scale questionnaire and analyzed using path analysis with the assistance of SPSS, examining both the simultaneous effect of role playing on assertive communication and the partial effects of its three dimensions. The study is grounded in Bandura's (1977) Social Learning Theory, which posits that behavior is acquired through observation, modeling, and reinforcement. The anticipated outcome is empirical evidence on the effectiveness of role playing in strengthening assertive communication, together with practical recommendations for teachers and schools seeking to design more participatory, work-relevant instructional strategies.

This study aims to analyze the influence of work motivation and supervision on employee performance through job satisfaction at the Population Control and Family Planning Office (DPPKB) of East Kutai Regency. A quantitative approach was employed using census sampling technique involving 84 employees. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software. The results reveal that: (1) work motivation positively and significantly affects job satisfaction (β = 0.263, p = 0.039); (2) supervision has a stronger positive effect on job satisfaction (β = 0.409, p = 0.000); (3) work motivation does not directly affect employee performance (β = 0.136, p = 0.248); (4) supervision does not directly affect employee performance (β = 0.140, p = 0.186); (5) job satisfaction is the strongest predictor of employee performance (β = 0.565, p = 0.000); (6) job satisfaction does not significantly mediate the work motivation–performance relationship (β = 0.149, p = 0.056); and (7) job satisfaction fully mediates the supervision–performance relationship (β = 0.231, p = 0.001). These findings suggest that improving public-sector employee performance requires a humanistic supervisory approach centered on employee psychological well-being.

This study aims to analyze the effect of liquidity and profitability ratios on stock returns through Price to Book Value (PBV) in coal mining companies listed on the Indonesia Stock Exchange (IDX) during 2020-2024. The research uses secondary data analysis from financial reports of the companies collected through documentation techniques, and the data is analyzed using Partial Least Squares (PLS) based on Structural Equation Modeling (SEM). The results show that profitability significantly influences stock returns and PBV, while liquidity has a negative but insignificant effect on PBV and stock returns. Moreover, PBV does not mediate the relationship between liquidity and stock returns or profitability and stock returns. This study recommends that companies focus on improving profitability to enhance stock returns, while investors should consider profitability performance when making investment decisions. Recommendations for future research include adding other independent variables such as leverage or macroeconomic factors and expanding the sector and period coverage for greater generalization.

This study aims to examine the effect of Social Media Brand Engagement, Brand Trust, and Customer Satisfaction on Nescafé Brand Loyalty. A quantitative approach was employed using a explanatory research. Data were collected through questionnaires distributed to Nescafé consumers and analyzed using multiple linear regression with SPSS. The results indicate that Social Media Brand Engagement has a positive and significant effect on Nescafé Brand Loyalty, with a significance value of 0.001 (< 0.05). Customer Satisfaction also has a positive and significant effect on Nescafé Brand Loyalty, with a significance value of 0.001 (< 0.05). In contrast, Brand Trust does not have a significant effect on Nescafé Brand Loyalty, as indicated by a significance value of 0.506 (> 0.05). The coefficient of determination (R²) shows that Social Media Brand Engagement, Brand Trust, and Customer Satisfaction explain 61.2% of the variation in Nescafé Brand Loyalty, while the remaining 38.8% is influenced by other factors not included in this study. The findings suggest that consumer engagement on social media and customer satisfaction play important roles in strengthening brand loyalty toward Nescafé. Therefore, companies should focus on improving social media engagement strategies and maintaining customer satisfaction to enhance consumer loyalty.

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial, harga, dan kepuasan pelanggan terhadap keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif klausal. Data diperoleh dari 50 responden yang pernah melakukan pembelian produk Ayam Gepuk, baik melalui transaksi secara langsung maupun melalui platform digital, denganmenggunakan kuesioner yang disusun berdasarkan skala Likert. Data yang telah terkumpul diananlisis menggunakan analisis regresi linier berganda denganbatuan program Stastical Package For the Sosial Sciences (SPSS). Hasil penelitian menunjukkan bahwa secara simultan media sosial, harga, dan kepuasan pelanggan berpengaruh signifikan terhadap keputusan pembelian. Namun, secara parsial media sosial dan harga tidak berpengaruh signifikan terhadap keputusan pembelian. Sebaliknya, kepuasan pelanggan berpengaruh positif dan signifikan terhadap keputusan pembelian, yang menunjukkan bahwa pengalaman konsumen memiliki peranan penting dalam mendorong terjadinya pembelian ulang. Selain itu, hasil uji koefisien determinasi meunjukkan bahwa sebesar 19,7% variasi keputusan pembelian dapat dijelaskan oleh variabel-variabel yang terdapat dalam model penelitian, sedangkan sisanya dipengaruhi oleh faktor-faktor lain diluar ruang lingkup penelitian ini. Berdasarkan hasil penelitian, peningkatan kepuasan pelanggan perlu menjafi prioritas utama bagi pelaku usaha untuk memperkuat keputusan pembelian sekaligus membangun loyalitas pelanggan. Penelitian ini diharapkan dapat memberikan wawasan praktis baggi pelaku usaha kuliner skala kecil dalam merumuskan strategi pemasaran dan peningkatan kualitas pelayanan yang lebih efektif.

This study aims to examine the design of the “Milangkara Warisan Cikalahang” Cultural Camp Event as a medium for cultural education and a promotional strategy for Cikalahang Tourism Village in Cirebon Regency. This research employed a qualitative approach with a document analysis design to explore the event planning process comprehensively. Data were collected from event planning documents, including the event concept, objectives, participant targets, rundown, promotional strategies, publication media, site layout, budget plan, and stakeholder collaboration forms. Data analysis was conducted using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing and verification. The findings reveal that the event was designed based on experiential learning, enabling participants to understand local cultural values through direct experiences such as cultural trekking, botram communal dining, pencak silat training, Jaipong dance lessons, and traditional games. The promotional strategy combined digital and conventional media to strengthen the image of Cikalahang Tourism Village as a cultural tourism destination. Furthermore, collaboration among stakeholders supported systematic event preparation. The study concludes that well-structured event planning is essential for successful cultural event implementation and sustainable tourism promotion.

The development of e-commerce and digital payment systems has influenced students’ consumption patterns, including non-essential consumption. Shopee’s National Online Shopping Day (Harbolnas) 12.12 promotion offers various incentives that may shape perceptions and encourage consumption behavior among students. This study aims to analyze the perceptions of students of the Faculty of Social and Political Sciences, State University of Surabaya, toward Shopee’s Harbolnas 12.12 promotion and examine its influence on non-essential consumption. The research employed a quantitative approach with an associative design. A total of 382 students were selected using proportionate stratified random sampling. Data were collected through questionnaires and analyzed using descriptive statistics and simple linear regression. The findings reveal that students’ perceptions of Shopee’s Harbolnas 12.12 promotion are categorized as positive and have a significant influence on non-essential consumption. The more positive the students’ perceptions of the promotional offers, the greater their tendency to purchase goods beyond their primary needs. These findings indicate that digital promotional stimuli can influence students’ consumption behavior through perceptual processes and provide empirical support for the Stimulus-Organism-Response (S-O-R) theory in explaining the relationship between promotional stimuli and consumption behavior.

Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan pembelajaran mata pelajaran Seni Budaya pada materi teknik bermain alat musik recorder di kelas VII MTs Muhammadiyah 02 Pekanbaru Tahun Ajaran 2025/2026. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Subjek penelitian terdiri atas seorang guru mata pelajaran Seni Budaya dan empat orang peserta didik kelas VII yang dipilih sebagai informan. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Analisis data menggunakan tahapan reduksi data, penyajian data, serta penarikan kesimpulan, sedangkan keabsahan data diuji melalui triangulasi sumber dan peningkatan ketekunan. Hasil penelitian menunjukkan bahwa pelaksanaan pembelajaran telah berlangsung dengan baik melalui tiga tahapan, yaitu perencanaan, pelaksanaan, dan evaluasi pembelajaran. Pada tahap perencanaan guru menyusun perangkat pembelajaran yang memuat tujuan, materi, metode, media, dan penilaian sesuai dengan capaian pembelajaran. Tahap pelaksanaan dilakukan melalui kegiatan pendahuluan, inti, dan penutup dengan menerapkan metode ceramah, demonstrasi, latihan, serta praktik langsung menggunakan alat musik recorder. Selama proses pembelajaran peserta didik menunjukkan antusiasme, partisipasi aktif, serta kemampuan memainkan recorder yang semakin meningkat. Evaluasi pembelajaran dilakukan melalui penilaian aspek pengetahuan, keterampilan, dan sikap, dengan seluruh peserta didik memperoleh nilai di atas Kriteria Ketercapaian Tujuan Pembelajaran (KKTP). Hambatan yang ditemukan meliputi keterbatasan jumlah alat musik recorder, perbedaan kemampuan peserta didik, dan terbatasnya waktu praktik. Meskipun demikian, hambatan tersebut dapat diatasi melalui strategi pembelajaran yang diterapkan guru sehingga tujuan pembelajaran tetap tercapai secara optimal. Kata Kunci: Pembelajaran Seni Budaya, Recorder, Teknik Bermain Recorder, Pembelajaran Musik.

Penelitian ini bertujuan untuk mengetahui pemahaman mahasiswa terhadap indikator kesehatan mental pada individu dewasa awal. Penelitian menggunakan pendekatan kualitatif dengan metode wawancara terhadap 15 mahasiswa yang berada pada rentang usia 18–25 tahun. Data dianalisis menggunakan teknik analisis deskriptif kualitatif melalui proses reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa mahasiswa memahami kesehatan mental sebagai kemampuan individu dalam menghadapi berbagai tekanan dan perubahan pada masa dewasa awal. Selain itu, penerimaan diri dan hubungan sosial yang positif dipandang sebagai indikator penting kesehatan mental. Penelitian juga menemukan bahwa keluarga, teman sebaya, media sosial, dan pengalaman hidup merupakan faktor yang memengaruhi pemahaman mahasiswa mengenai kesehatan mental. Temuan ini menunjukkan bahwa mahasiswa memiliki kesadaran yang cukup baik mengenai pentingnya kesehatan mental serta faktor-faktor yang mendukungnya.

Konsep kepribadian sehat menurut Abraham Maslow, yang berakar pada teori aktualisasi diri, sering kali menjadi tolak ukur ideal dalam psikologi humanistik. Namun, dinamika kehidupan akademik dan sosial mahasiswa masa kini memberikan tantangan tersendiri dalam mencapai indikator tersebut. Penelitian ini bertujuan untuk mengeksplorasi refleksi mahasiswa terhadap model kepribadian sehat Maslow serta mengidentifikasi sejauh mana mereka menginternalisasi karakteristik tersebut dalam kehidupan sehari-hari. Penelitian ini menggunakan pendekatan Kuantitatif. Data kuantitatif dikumpulkan melalui penyebaran kuesioner kepada mahasiswa untuk mengukur tingkat aktualisasi diri. Hasil analisis kuesioner menunjukkan bahwa mayoritas mahasiswa berada pada kategori sedang dalam pencapaian indikator kepribadian sehat Maslow, dengan skor tertinggi pada aspek penerimaan diri dan orang lain. Mahasiswa memiliki kesadaran kritis yang baik dalam merefleksikan kepribadian sehat, namun realitas lingkungan kontemporer menuntut adaptasi terhadap teori klasik Maslow. Diperlukan sistem pendukung (support system) institusional untuk membantu mahasiswa mencapai aktualisasi diri yang optimal.