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Nasrulloh Isnain; Reza Avrizal; Heru Sulistiono

Jurnal Suara Pengabdian 45 2022 LPPM Universitas 17 Agustus 1945 Semarang

Today there are various kinds of social media for business. Some examples social media for business including Facebook, Youtube, Blogs, Instagram, Twitter, Snapchat. From a variety of social media that are often used by business actors is facebook. Facebook users in Indonesia reach 129.9 million in early 2022. This figure is derived from advertising reach sources Facebook to Indonesian users. Thus, the percentage of users Facebook in Indonesia is equivalent to 46.8 percent of the total population in early 2022. In the world of marketing, social media plays an important role is very important in building a strong customer base for a brand. One of the biggest in Indonesia, of course, is Facebook. In to increase marketing channels, there are recommendations for tools and software Free Facebook marketing at its best. We don't need to spend money to subscribe or buy existing Facebook marketing tools is wrong one is Facebook Canvas.

Ni Putu Shinta Vishuda Yoga Sasmitha; I Wayan Ruspendi Junaedi; I Gede Agus Mertayasa

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

In order to find out indications of the influence of store atmosphere, service quality, and customer experience on consumer satisfaction at Bhineka Muda Merdeka, a study using a population, namely all consumers from Bhineka Muda Merdeka Denpasar, took a sample of 120 people. Based on these results, it can be concluded that the indication of store atmosphere has a positive and significant impact on customer satisfaction with the results of t-count 3,425 > t-table value 1,7 and a significance value of 0,001 <0,05. Another indication is that the quality of service has a positive and significant impact on consumer satisfaction, with the results of t-count 2,699 > t-table value 1,7 and a significance value of 0,008 <0,05. The last indication is that customer experience has a positive and significant impact on consumer satisfaction, with the results of t-count 2,910 > t-table value 1,7 and a significance value of 0,004 <0,05. Broadly speaking, there are indications simultaneously between store atmosphere, service quality, and customer experience on customer satisfaction of 34,9%.

Hanipah, Hanipah; Wijaya, Zeffanya Raphael

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

The purpose of this study is to see and analyze how a retail business maintains its business, including maintaining customer loyalty. The research was conducted at a retail store in Sukabumi. Methods of data collection is done through observation and interviews with resources in the store. The results showed that: 1) retail stores in maintaining their business utilize various promo modules and involve the active role of all resources in the store; 2) retail stores provide all the best to consumers, through an attitude that prioritizes 5S, and strives to meet every consumer need, so as to maintain consumer trust and loyalty; 3) the ability to promote and good service makes retail stores can compete with competitors and can maintain their business.

Simarmata, Hengki Mangiring Parulian; Simarmata, Poltak Pardamean

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

Excellent service is very important for companies to increase profits and competitive strategies with competitors. This study aims to determine the effect of service quality on customer satisfaction at PT Capella Daihatsu Pematangsiantar. This research is quantitative and  descriptive. The sample used was 94 people who were taken by purposive sampling technique. The analytical technique used is to test the validity, reliability test, normality test, t test, to determine the magnitude of the effect used a simple linear regression model. The results of this study indicate a significant positive effect between service quality and customer satisfaction. The magnitude of the effect of service quality is 36.4% on service satisfaction and the remaining 63.6% is influenced by other variables not examined such as customer relationship management and others.

I Gede Wiyasa

Jurnal Suara Pengabdian 45 2022 LPPM Universitas 17 Agustus 1945 Semarang

To win competition in business world, all businessman must have selling method effective efficiently in order to get right target and low east, to reach the target, the company should have same index parameter. To measure quality of service that be given to customer, many company try to implement service excellence, but fail, meanwhile the company is given out cost, time, power no so a little to do some training for his employees, what problem ?, actually, just giving training is not one solution because, familiarization, and manner to save customer is not so enough will be paradigm and skill for front line to save the customer, but seriously, high commitment at each of organization especially top management service excellence must be implemented in structural oriented at each of company.

Achmad Daengs GS

Jurnal Suara Pengabdian 45 2022 LPPM Universitas 17 Agustus 1945 Semarang

Plan strategic in competitive marketing started by analyze of competitor. Company differ value and customer satisfaction by value that be given price product,promotion, and distribution (marketing mix) on his competitor. With high competition in trading, so strategic in marketing denotes me of important thing on enhance of selling. Basically stratergy on marketing are wholl planning, integrated, and merge in marketing fuld, can give guidance about activity will be done to get reach target of marketing in compary. So strategy of marketing is very important to be needed to enhance of selling in the company, marketing strategy. Consists of price, strategy of distribution, Strategy of promotion and place four strategy above also we called by marketing mix. By four element of marketing mix above must be implemented base on level market competition will by target of company, on focus price strategy or marketing strategy analysis to enhance off selling in marble company, and another strategy four element of marketing mix improperly will make marketing activity, will be useless and spend of human resource which is issued.

Teddy Teddy; Shilvya Shara Lisa

CiDEA Journal 2022 Universitas 17 Agustus 1945 Semarang

Penelitian ini bertujuan untuk mengetahui dan menjelaskan sejauh mana pengaruh kualitas produk terhadap loyalitas konsumen di  PT Data Citra Mandiri (iBox) Cabang Menteng Central. Kualitas produk   sangatlah   menentukan   loyalitas   konsumen   demi   menarik   konsumen   agar   terus menggunakan  produk  dari  smartphone  iphone.  Metode  yang  digunakan  dalam  penelitian kuantitatif  pencarian data dengan menggunakan buku-buku referensi yang berhubungan dengan masalah yang sesuai dengan judul jurnal ini, dengan melakukan penelitian lapangan dengan menggunakan data melalui penyebaran kuisioner kepada customer pengguna smartphone iphone yang membeli di PT Data Citra Mandiri (iBox) Cabang Menteng Central. Populasi dari penelitian ini adalah customer di PT Data Citra Mandiri (iBox) Cabang menteng Central. Hasil penelitian yang diperoleh adalah kualitas produk berpengaruh positif signifikan terhadap loyalitas konsumen. Hal ini berarti bahwa variabel kualitas produk smartphone iphone mempunyai pengaruh terhadap loyalitas  konsumen.  Sedangkan  dari  uji  koefisien  determinasi  menunjukan  kualitas  produk smartphone iphone memberikan kontribusi terhadap variabel loyalitas konsumen sebesar 75%.

Stefanus Catur

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

Customer satisfaction is very important to a company's services, because satisfied customers will come back, buy more, spread the experience to another friend, and is willing to pay more to do business with a trusted provider. Efforts to maintain customer satisfaction one of which is to monitor what they want from the services that are presented. This study aimed to measure the level of customer satisfaction in the business of outdoor education and training, in which customer satisfaction is measured on the dimensions of perceived service and expected service. The population in this study is service users of the outdoor education and training at the Centre for Education and Training Managerial Behavior University of Wijaya Putra that training in January and June 2014, samples were taken by purposive random sampling technique amounts to 143 people. The variables of this study customer loyalty, service quality, perceived quality, perceived value, and customer expectation and customer complaints. Analysis of the data used is multiple linear regression analysis with hypothesis testing with the F test and t test. The expected outcome of this research is the acquisition of the factors that affect customer satisfaction on service providers of outdoor education and training, in terms of quality of service indicators (tangibles, reliability, responsiveness, assurance and empathy). The results show that there is good agreement between the performance perceived by the user's expectations of the outdoor education and training services. These conditions can be considered satisfactory by management for the success of providing the best service to users of the service. Cartesian diagram determine the right strategy for the management to improve service quality are a top priority especially.    

Puji Astuti

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2022 Pusat Riset dan Inovasi Nasional

Now a days tourism and hospitality industry especially in Hotel is growing fast, the writer take an observation as hotel X in Surabaya. The writer want to know   influence of consument on education,  level of service and policy as a leader on occupancy of Hotel X in front office Dept. front office one of central Dept in hotel as Relationship  between guest and others Dept. Because of front office as central therefore front office will be brandage of image of the hotel . that’s why front office staff  must have an experience and  out standing skill because customer need good service expectation  is priority. Hotel X in Surabaya can operates day to day operational  well. It showed  by result of hotel occupancy in stability over the everages. in case of this we conclude  that good sevice is one of main factor will cause effect relationship of level about high of occupancy  Hotel goes running well ,eventhough human resource minimizely. base in the above mater, impact of effect in the level on hotel occupancy in Surabaya because of  good service to the guest.  

Natsir Mallawi, Muhammad; Andi Wahyu Rezki; Abdul Gaffar

Journal of Administrative and Sosial Science (JASS) 2022 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The quality of cleaning services is at the core of the University Politeknik cleaning services. Customer satisfaction often uses assessment methods to determine the quality of cleaning services. Customer satisfaction depends on customer expectations and quality awareness factors. This study uses a qualitative approach. The data collection method used is survey research that takes data using questionnaires, observations and interviews.

Muh. Ichsan Fachri Azis; Aswin Saputra

Journal of Administrative and Sosial Science (JASS) 2022 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to determine the significant effect of service quality on customer satisfaction in spare Parts Copotan Borong. This research uses two approaches, namely the caulitative approach and quantitative approach. The data collection method that is used is this study using survey research that takes samples from one population and uses questionnaires as a basic data collection tool. The analysis method used is descriptive statistical analysis and multiple linear regression analysis. The results showed that: 1) there is a significant influence the quality of service to customer satisfaction in spare Parts Copotan Borong. 2) by 79%, while the remaining 21% is influenced by other independent variables that are not examined in this study include price, discounts, location, and others.

Amirullah, Indriati; Prully c. Yahdus; rensiana ninut

Journal of Administrative and Sosial Science (JASS) 2022 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Drink company (beverage shop) is one of the shops in Makassar that has various kinds of drink syrup and drink powder, and there are several complementary ingredients in the cafe.The agent who owns the drink company's shop is Mr. Deril Tunggal. The main reason Mr. Deril Tunggal opened this shop is because he is affected by the weather conditions in Indonesia, which always tends to be in the summer, so many people need fresh drinks.The purpose of this research in this store is to find out and observe the workings associated with the employees and store leaders of the drink company and customer satisfaction. And also this research was conducted to find out how  leaders  guide  their  employees  and  customer  satisfaction  in  receiving  services  at  this store.This research method is used to describe the situation and its circumstances by using observation and interviews. With this research, the data collection method. The results showed that: 1) the way of service 2) the way of the leader 3) the consumer 4) motivation 5) discipline.

Titin Anita Lestari

Journal of Administrative and Sosial Science (JASS) 2022 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Given the number of   supermarkets (supermarket) which is located in the same area, then by itself would give birth to the fierce competition to seize visitors and buyers. Additionally the competition also came from some retailers in traditional markets and shops are scattered in the same area. Sinar Bone Supermarkets is one of the famous retail among some retail in the city of wiwirano Konawe utara. In the motion of daily operations, Sinar Bone Supermarkets as shopping centers provide a variety of different goods with different types, brands and sizes at varying price levels. Problem formulation, Based on the background outlined above, then the problem is: What is the quality of services that includes Tangible, Realibility, Responsiveness, Assurance, and Empathy effect on customer satisfaction in the Sinar Bone Supermarket wiwirano -konawe Utara .Objective, while the objectives of this research is to determine how much the quality of the services provided by Sinar Bone Supermarket. "Quality of service refers to judgments of customers about the core of this service and the service provider itself or the entire service organization, most people are now beginning to show demand towards service excellence, they are no longer just need a quality product, but they prefer to enjoy the convenience of service " The method used in  this  research is  descriptive quantitative method in  accordance with  the  purpose of  the  research presented in advance outlining the nature of the nature and looking for a systematic description of the facts under investigation From the discussion above results show that the performance of the services provided by the service provider is very influential on consumer satisfaction, the strategy adopted by a Sinar Bone Supermarket wiwirano -konawe Utara , especially in the service sector should be implemented properly. 

Muh. Azis Ardin; Andi Dhika Syafdarifa Guntur

Journal of Administrative and Sosial Science (JASS) 2022 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to determine whether there is an influence of factor analysis of the exprential marketing variables, namely the variables sense, feel, think, act, and relate to customer satisfaction in shopping for products in Indomaret Pajjaiang, the sampling method is using a questionnaire. This study uses the Validity Test method. and Reliability Test for Multiple Linear Regression Analysis. Variable simultaneous influencesense(U1), feel(U2)think(U3), act(U4), andRelate(U5)have a significant effect on consumer decisions in shopping for products at Indomaret Pajjaiang.Thiscanbeevidencedfromtheresults of the analysis of the X test Xcount> Xtable (92,231> 2,28) which shows that the influence of the independent variable on the dependent variable in consumer satisfaction shopping for products in Pajjaiang Indomaret is strongly influenced by variables other than research. (sense, feel, think, act, and relate) either partially or simultaneously and positively and significantly effect on the dependent variable, while the most influential variable in consumer shopping decisions is the variable which is the relate that has the highest coefficient of 9,604.

Nasrun Saputra; Zulfikar H.J.Z

Journal of Administrative and Sosial Science (JASS) 2022 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Penelitian ini bertujuan untuk mengetahui pemahaman nasabah terhadap Pembiyaan Syariah  pada PT. Amanah Finance Makassar. Penelitian ini menggunakan dua pendekatan, yaitu pendekatan kaulitatif dan Jenis penelitian yang digunakan dalam menganalisis pemahaman nasabah terhadap kontrak syariah pada Lembaga Keuangan Mikro Syariah menggunakan metode penelitian deskriptif kuantitatif dengan metode analisis skala likert dan uji chi square. Dalam pengamatan awal penelitian, tampak pemahaman nasabah terhadap kontrak bisnis syariah pada Lembaga Keuangan Mikro Syariah dipengaruhi oleh banyak faktor, yang secara umum dapat dikategorikan menjadi: (1) variabel demografi (2) varabel ekonomi-kelembagaan, (3) variabel pelayanan-kelembagaan, (4) variabel substansi kontrak bisnis syariah, dan (5) variabel sosial budaya masyarakat. Variabel-variabel tersebut dianalisis dengan pendalaman atas substansi teori pemahaman, dan teori Pembiyaan syariah, PT. Amanah Finance Makassar.

Wahju Wibowo; Imam Nuryanto

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2022 LPPM Universitas Sains dan Teknologi Komputer

Measurement of customer satisfaction is something that should be done by a public service organization periodically, improving performance on the right attributes will have a positive impact, namely increasing satisfaction of public service users. This study aims to measure customer satisfaction of public service users by integrating the servqual model and the cartesian diagram model. The analysis tool uses SPSS, with a sample of 121 respondents. The results showed that the quality of public services at the Shipping Polytechnic of North Sulawesi was good, at an average performance score of 8.79 from the rating scale range, and was able to satisfy the expectations of service users. The main dimensions that must be improved immediately are reliability, assurance and tangible. At the attribute of service requirements information, service completion time period information and service supporting infrastructure facilities. With the findings of this study, it is hoped that public services can be improved and the attributes of services that are already good can be maintained.

Rian Permatasari; Fabriyan Fandi Dwi Imaniawan; Hidayat Muhammad Nur

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

Entering an increasingly advanced era, the role of information technology is very important in various sectors. Currently, many business people have used information technology as a system in an agency or company. CV. Untung Maju Bersama is a company engaged in the sale of snacks and basic necessities. In its journey, the system used is still using a manual system. To maximize the sales system, therefore an analysis of the sales system design was made using the prototyping method to help improve the existing system. The system used on this website has three users, namely admin, sales, and delivery who have different access rights and have different tasks according to their respective job descriptions. In the analysis of this information system design, a prototyping method is used where the design made must be in accordance with the system to be built. Several features will be added in this proposed design system which did not exist in the previous system, namely the addition of an item tracking feature. This feature allows customers to see how far their orders have been processed. It is hoped that the design of this system can help CV. Untung Maju Bersama in maximizing sales and data management.  Keywords: information systems, order systems, tracking systems, prototyping

Deandra Vidyanata

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2022 LPPM Universitas Sains dan Teknologi Komputer

Service quality and customer satisfaction are important predictors that shape customer loyalty in the hospitality industry. The fulfillment of these two things can maintain the sustainability of the organization in the long term. This study aims to examine the effect of service quality on customer loyalty, the effect of service quality on customer satisfaction, customer satisfaction on customer loyalty, and the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty. The population of this research is all consumers of one of 5-star hotels in Jakarta, with purposive sampling method with the criteria of having stayed at the hotel more than 3 times. The results of this study indicate that all hypotheses are accepted,which means that service quality affects consumeraloyalty, service quality affects consumer satisfaction,customer satisfaction affects loyalty, and consumer satisfaction mediates the influence between service quality and consumer loyalty.

Dwi Astuti Wahyuningtyas; Yohanes Suhari

Jurnal Elektronika dan Komputer 2022 STEKOM PRESS

The current era is the era of globalization, and many companies are starting to develop with increasingly sophisticated technology. CRM is a comprehensive tactic from the company so that every process of the customer life cycle can be utilized optimally. The purpose of this study was to establish a website for the CRM-based WiassShop Shoe Store. The method that will be built in this research is a website-based information system at WiasShop using the Waterfall system development method. The use of this method begins with listening to all obstacles, obstacles and suggestions from customers. Then a system design will be carried out that is tailored to the needs and complaints that have been submitted by customers, after which the development design is implemented in the form of a website. After that, the system will be tested to find out where the bugs (weaknesses) are, which will later be repaired and refined. This system will be built using Php Native and using MySQL database. Hasil penelitian yang penulis buat dengan judul Rancang bangun website pada toko sepatu wiasshop berbasis CRM adalah untuk memudahkan pengelola Wiasshop dalam melakukan pengolahan data produk, memudahkan dalam pencatatan data transaksi,dan mempermudah user dalam melakukan pembelian produk.

Hermawan Budiyanto

CiDEA Journal 2022 Universitas 17 Agustus 1945 Semarang

Product quality is a key factor in influencing consumer satisfaction. The study is aimed at investigating and analyzing the impact of product quality on consumer satisfaction levels in the clothing industry. The study uses survey and interview methods to collect data from 54 responden involved in the purchase of products at King's Wire Shops in Semarang. Data analysis results show that product quality has a significant positive impact on customer satisfaction. Therefore, this research provides valuable insights for companies in their efforts to improve consumer satisfaction through improved product quality.