Pengaruh Store Atmosphere, Kualitas Pelayanan dan Customer Experience Terhadap Kepuasan Konsumen di Bhineka Muda Merdeka Denpasar

Ni Putu Shinta Vishuda Yoga Sasmitha ; I Wayan Ruspendi Junaedi ; I Gede Agus Mertayasa
Jurnal Manajemen dan Ekonomi Bisnis 📅 2022 Vol 2, No 3 🔗 DOI: 10.55606/cemerlang.v2i3.308
Abstract
In order to find out indications of the influence of store atmosphere, service quality, and customer experience on consumer satisfaction at Bhineka Muda Merdeka, a study using a population, namely all consumers from Bhineka Muda Merdeka Denpasar, took a sample of 120 people. Based on these results, it can be concluded that the indication of store atmosphere has a positive and significant impact on customer satisfaction with the results of t-count 3,425 > t-table value 1,7 and a significance value of 0,001 <0,05. Another indication is that the quality of service has a positive and significant impact on consumer satisfaction, with the results of t-count 2,699 > t-table value 1,7 and a significance value of 0,008 <0,05. The last indication is that customer experience has a positive and significant impact on consumer satisfaction, with the results of t-count 2,910 > t-table value 1,7 and a significance value of 0,004 <0,05. Broadly speaking, there are indications simultaneously between store atmosphere, service quality, and customer experience on customer satisfaction of 34,9%.
Keywords
Store atmosphere Service quality Customer experience Consumer satisfaction Coffee shop.
How to Cite

Ni Putu Shinta Vishuda Yoga Sasmitha, et al. (2022). Pengaruh Store Atmosphere, Kualitas Pelayanan dan Customer Experience Terhadap Kepuasan Konsumen di Bhineka Muda Merdeka Denpasar. Jurnal Manajemen dan Ekonomi Bisnis, 2(3). https://doi.org/10.55606/cemerlang.v2i3.308

Ni Putu Shinta Vishuda Yoga Sasmitha; I Wayan Ruspendi Junaedi; I Gede Agus Mertayasa, "Pengaruh Store Atmosphere, Kualitas Pelayanan dan Customer Experience Terhadap Kepuasan Konsumen di Bhineka Muda Merdeka Denpasar," Jurnal Manajemen dan Ekonomi Bisnis, vol. 2, no. 3, 2022.

Ni Putu Shinta Vishuda Yoga Sasmitha; I Wayan Ruspendi Junaedi; I Gede Agus Mertayasa. "Pengaruh Store Atmosphere, Kualitas Pelayanan dan Customer Experience Terhadap Kepuasan Konsumen di Bhineka Muda Merdeka Denpasar." Jurnal Manajemen dan Ekonomi Bisnis, vol. 2, no. 3, 2022.

Ni Putu Shinta Vishuda Yoga Sasmitha; I Wayan Ruspendi Junaedi; I Gede Agus Mertayasa. "Pengaruh Store Atmosphere, Kualitas Pelayanan dan Customer Experience Terhadap Kepuasan Konsumen di Bhineka Muda Merdeka Denpasar." Jurnal Manajemen dan Ekonomi Bisnis 2, no. 3 (2022).

Ni Putu Shinta Vishuda Yoga Sasmitha, et al. (2022) 'Pengaruh Store Atmosphere, Kualitas Pelayanan dan Customer Experience Terhadap Kepuasan Konsumen di Bhineka Muda Merdeka Denpasar', Jurnal Manajemen dan Ekonomi Bisnis, 2(3). doi: 10.55606/cemerlang.v2i3.308.

Ni Putu Shinta Vishuda Yoga Sasmitha; I Wayan Ruspendi Junaedi; I Gede Agus Mertayasa. Pengaruh Store Atmosphere, Kualitas Pelayanan dan Customer Experience Terhadap Kepuasan Konsumen di Bhineka Muda Merdeka Denpasar. Jurnal Manajemen dan Ekonomi Bisnis. 2022;2(3).

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