Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Di Toko Batik Benang Raja Kota Semarang

CiDEA Journal
Universitas 17 Agustus 1945 (UNTAG) Semarang

πŸ“„ Abstract

Product quality is a key factor in influencing consumer satisfaction. The study is aimed at investigating and analyzing the impact of product quality on consumer satisfaction levels in the clothing industry. The study uses survey and interview methods to collect data from 54 responden involved in the purchase of products at King's Wire Shops in Semarang. Data analysis results show that product quality has a significant positive impact on customer satisfaction. Therefore, this research provides valuable insights for companies in their efforts to improve consumer satisfaction through improved product quality.

πŸ”– Keywords

#Product Quality; Customer Satisfaction

ℹ️ Informasi Publikasi

Tanggal Publikasi
30 June 2022
Volume / Nomor / Tahun
Volume 1, Nomor 1, Tahun 2022

πŸ“ HOW TO CITE

Hermawan Budiyanto, "Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Di Toko Batik Benang Raja Kota Semarang," CiDEA Journal, vol. 1, no. 1, Jun. 2022.

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