📅 30 June 2022
DOI: 10.56444/cideajournal.v1i1.1058
Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Di Toko Batik Benang Raja Kota Semarang
CiDEA Journal
Universitas 17 Agustus 1945 (UNTAG) Semarang
📄 Abstract
Product quality is a key factor in influencing consumer satisfaction. The study is aimed at investigating and analyzing the impact of product quality on consumer satisfaction levels in the clothing industry. The study uses survey and interview methods to collect data from 54 responden involved in the purchase of products at King's Wire Shops in Semarang. Data analysis results show that product quality has a significant positive impact on customer satisfaction. Therefore, this research provides valuable insights for companies in their efforts to improve consumer satisfaction through improved product quality.
🔖 Keywords
#Product Quality; Customer Satisfaction
ℹ️ Informasi Publikasi
Tanggal Publikasi
30 June 2022
Volume / Nomor / Tahun
Volume 1, Nomor 1, Tahun 2022
📝 HOW TO CITE
Hermawan Budiyanto, "Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Di Toko Batik Benang Raja Kota Semarang," CiDEA Journal, vol. 1, no. 1, Jun. 2022.
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