📅 06 September 2022
DOI: 10.58192/ebismen.v1i3.33
PROMOSI DAN PELAYANAN SEBAGAI STRATEGI MEMPERTAHANKAN USAHA PADA TOKO RITEL DI SUKABUMI
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Universitas Maritim AMNI
📄 Abstract
The purpose of this study is to see and analyze how a retail business maintains its business, including maintaining customer loyalty. The research was conducted at a retail store in Sukabumi. Methods of data collection is done through observation and interviews with resources in the store. The results showed that: 1) retail stores in maintaining their business utilize various promo modules and involve the active role of all resources in the store; 2) retail stores provide all the best to consumers, through an attitude that prioritizes 5S, and strives to meet every consumer need, so as to maintain consumer trust and loyalty; 3) the ability to promote and good service makes retail stores can compete with competitors and can maintain their business.
ℹ️ Informasi Publikasi
Tanggal Publikasi
06 September 2022
Volume / Nomor / Tahun
Volume 1, Nomor 3, Tahun 2022
📝 HOW TO CITE
Hanipah, Hanipah; Wijaya, Zeffanya Raphael, "PROMOSI DAN PELAYANAN SEBAGAI STRATEGI MEMPERTAHANKAN USAHA PADA TOKO RITEL DI SUKABUMI," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 1, no. 3, Sep. 2022.
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