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This article aims to review and attempt to inform about the concept of service quality management, value and customer loyalty. The research method used is qualitative and literature studies or library research. Based on the results of the discussion above, it can be concluded theoretically that to understand value service quality management and customer loyalty management requires several important things, namely a). For service quality management the values that need to be considered are: Tangible, Reliability, Responsiveness, Assurance and Empathy, b). For loyalty management that needs to be considered, namely: Becoming a regular customer, Buying between product lines, Referring to others and Commitment to the company.

The aim of this research is to determine the partial and simultaneous influence of employee service variables, airline programs, customer satisfaction, where this research uses a quantitative research approach with a sample size of 100 PT consumers. Sriwijaya Air using the multiple regression analysis method with the help of the SPSS.26 application. The findings of this research show that the employee service variable has a positive and significant effect on customer satisfaction, the work program variable also has a positive and significant effect on customer satisfaction, while simultaneous testing shows that employee service and airline programs have a positive and significant effect on customer satisfaction at PT. Sriwijaya Air.

This research was motivated by the small number of customers at the Rahn Tasjily Agreement at Pegadaian UPS Manggis Bukittinggi. The purpose of this research is to find out how the Rahn Tasjily Agreement is implemented at the UPS Manggis Bukittinggi pawnshop and also to find out the obstacles faced in implementing the Rahn Tasjily Agreement. This research includes field study research with qualitative descriptive methods, and uses primary and secondary data sources, as well as data collection techniques through interviews, observation and documentation. The research results obtained by the author after analyzing the data are the marketing strategy implemented by the UPS Manggis Bukittinggi pawnshop in implementing the Rahn Tasjily Agreement, namely by using Crossselling, Upselling, Literacy. The pricing strategy is good. The implementation of the contract is also good, where the product is made to help people who want to borrow money for business capital, but in terms of promotion it is not optimal. The obstacles faced by the UPS Manggis Bukittinggi pawnshop in implementing the Rahn Tasjily Agreement are limited marketing time, inadequate promotional facilities and a lack of public understanding of the Rahn Tasjily Agreement.  

The purpose of this research is to find out and understand the things that can encourage purchasing decisions for a product in a coffee shop, namely service quality, product quality, and price accompanied by a brand image. The population and sample in this study were 125 respondents who made purchases at coffee shop outlets at least twice in the last 1 month, aged 18-25 years, and domiciled in DKI Jakarta. The analytical method used is the Structural Equation Model (SEM). In this study it was found that service quality, product quality, price and brand image influence purchasing decisions. And for service quality, product quality and price affect brand image. Based on the results of this study, the coffee shop must maintain and improve the quality of service which is considered good in providing satisfaction for its customers. After that, the product strategy implemented by the coffee shop is to prioritize the quality of taste and characteristics that are not found in other products so that consumers are attracted. Then, in terms of price, it is expected that the coffee shop will set a more affordable price, compared to the prices of other products.

This research is based on customer loyalty, which is an important factor in retaining guests or customers. Based on good customer experience and brand trust, of course, customer loyalty will increase in guest or customer satisfaction in a company or hotel. However, from this, there are findings in this research conducted on guests at Truntum Hotel Padang, namely that there are still some guests who are not loyal and provide unfavourable comments on their experience staying at Truntum Hotel Padang. Therefore, the goal of this study is to analyse the impact of customer experience and brand trust on guest customer loyalty at Truntum Hotel Padang. The sample size in this research is 365 people with the criteria that guests who have stayed more than twice and are more than 21 years old at Hotel Truntum Padang. Data analysis method used is logistic regression analyse with SPSS version 23.00. The research results indicate that customer experience and brand trust partially and significantly influence the customer loyalty of Truntum Padang Hotel guests.

In the era of globalization, business competition is getting tighter cause marketing activities and management of a company are encouraged to follow the development in order to maintain the continuity of the company. CV. Network Maha Jaya to do relationship marketing to satisfy and establish good relationships with customers. Good relationship marketing efforts can assist companies in understanding the wants and needs so that the company can satisfy and build loyalty of the customers to always be loyal to the company within the period ahead. This study aims to analyze the influence of relationship marketing on customer satisfaction and customer loyalty Kompas newspaper in Surabaya. This study used a descriptive quantitative research methods and data collection techniques by sampling from questionnaires.

This research aims to investigate whether E-CRM can moderate the quality of products on customer loyalty. The sample consisted of 100 respondents from the academic community of Universitas Budi Luhur in 2023. Data were collected directly through Google Forms, and data analysis was conducted using SEM-PLS with outer and inner model stages. The research results indicate that the quality of products significantly influences customer loyalty with a significance value of 0.018. E-CRM also significantly affects customer loyalty with a significance value of 0.000. However, E-CRM does not moderate the relationship between product quality and customer loyalty, with a significance value of 0.707

This research discusses the influence of product quality, price and consumer experience on Wardah lipstick users. The aim of this research is to determine and explain the influence of product quality, price and customer experience on Wardah lipstick users. This research was conducted from 1 April 2023 to 30 June 2023 with a population of 176 consumers. The sample who repeatedly purchased Wardah lipstick at the Riska store was 122 consumers from 1 April 2023 to 30 June 2023. The sampling method for this research used purposive sampling.The results of the research are that product quality has a partial effect on Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Price has a partial effect on Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Customer experience partially influences Wardah lipstick product loyalty at the Riska Store with a significance value of 0.000 < 0.05. Product quality, price, customer experience have a significant effect on Wardah lipstick product loyalty at the Riska Store simultaneously with a significance value of 0.000 < 0.05.

The purpose of this study was to determine the profile of respondents, the implementation of the Honey Bee Cultivation Training program and the level of farmer satisfaction with the Honey Bee Cultivation Training program. The samples used were 30 breeder samples and data collected by using. Data analysis uses the Index Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. The results of this include the characteristics of respondents who took part in the training, the majority of people of productive age were breeders aged 41-50 years as much as 37%. In terms of gender, the majority is male, 83%, which is because the breeders who take part in the Honey Bee Training program are not only from Simalungun Regency, but several breeders come from outside the city of Simalungun Regency. At the educational level, it was found that Bachelor graduates dominated the number by 60%. This is also related to the respondents' farming experience, several respondents who have more than 30 years of farming experience have high creativity and innovation in making stups or bee boxes using cement to prevent theft of beehives. Based on the calculation of the Customer Satisfaction Index (CSI), the performance or service value provided by officers of the Flora Nauli Center Honey Bee Cultivation Training program in Simalungun Regency was 73,15. The CSI Value Criteria explains that the value of 73,15 is in the "Satisfied" criteria.

This study aims to determine the effect of price, service quality, consumer trust on usage decisions with customer satisfaction as a moderation for online transportation services, in this case Go Car. The population in this study are all customers who have used Go Car online transportation services. The sampling technique in this study was accidental sampling or accidental sampling so that there were 95 respondents. This study uses statistical tools, namely SmartPLS and Microsoft Excel as tabulation data processing. The results showed that during a pandemic, people chose to stay at home, and would only travel in very important conditions. So that consumer trust is one of the factors that can influence the decision to use Go Car online transportation services

Service quality is a benchmark for service success determined by the level of satisfaction of service recipients. While the level of satisfaction of the recipient of this service will be obtained if a recipient of the service gets the type of service in accordance with what they expect and need. Thus, the needs of service recipients must be met as much as possible in order to obtain satisfaction. The data processing was obtained from questionnaire data collection data distributed to 50 respondents. Based on the results of the analysis and discussion described in the previous chapter, the author draws several conclusions on the results of the analysis that based on the hypothesis proposed by the researcher, a t test was carried out and obtained the SPSS output showed a calculated t value of 0.812 with a Sig of 0.421. To determine the level of significance of the research model, the calculated t value is compared with the table t value. Based on the results of the analysis, the hypothesis that states service quality (reliability, responsiveness, assurence, tangiable, emphaty) has a positive and significant effect on consumer satisfaction in the use of Parapat Khas Hotel services is empirically proven and acceptable.

PLN (Persero) UP3 Binjai is one of the PLN units responsible for the electricity distribution function. In the electricity business, its position is as an interface with customers. The aim of this research is to determine the effectiveness of using the PLN Mobile application in the customer service section at PLN UP3 Binjai. In collecting research data, a qualitative method was used consisting of interviews and observations as well as literature review, interviews were conducted to PLN employees in the customer service department and PLN mobile users. The results of the research are that the PLN Mobile Application is quite good and very useful for UP3 Binjai customers to fulfill electricity needs, complaints and grievances, however, socialization is not yet evenly distributed so that there are still PLN customers UP3 Binjai who have not used the PLN Mobile application. Apart from that, the PLN Mobile application also has a positive impact on both customers and PLN employees because it will be more effective and save time and energy for both customers and employees in resolving customer complaints.

Banks that carry out their business activities based on sharia principles, or principles of Islamic law, are called sharia banks. As time goes by, Islamic banks are starting to have more Muslim customers. Bank BSI Kc Kualasimpang, for example, has active Muslim customers. Muslims are known to have great interest in Islamic sharia banking. BSI Bank Kc. Kualasimpang operates based on sharia principles and does not provide payment services. Because the data was obtained from direct observations at BSI Kc Kualasimpang, this is a type of field research. This study uses a qualitative methodology. Primary and secondary data were used in this research. Primary data consists of a description of the factors that influence non-Muslim customers. Secondary data consists of books related to the research topic. The author found two components: internal and external factors. The research results show that of the internal and external factors studied, the dominant external factors influencing non-Muslim customers' interest in BSI Kc Kualasimpang are promotion, service, location and social level. Work and motivation are internal factors. The more promotions and services offered by banks to non-Muslim customers, the more likely they will join an Islamic bank.

This research discuesses the loss of Green Marketing, Social Media Marketing, and Promotion of Purchase Decisions in Mekar Swalayan Kediri. this research aims to find out the result of the influence of green marketing, sosial media marketing, and promotion on purchasing decisions in Mekar Swalayan Kediri. the method in this research in quantitative. Data collection techniques using primary data and secondary data. Sampling in this study using purposive sampling teachnique with 99 customers. Data processing uses validity test, reliability test, classic assumption test, multiple linear regression, t test, F test, and the coefficient of determination (R2). There is a partial effect between Green Marketing on Purchase Decision where the results of the t test obtained a significant value of 0,009 < 0,05. There is a partial effect between Social Media Marketing on Purchase Decision where the results of the t test show a significance value of 0,011 < 0,05. There is a partial effect between Promotion on Purchase Decision wehere the results of the t test obtained a significance value of 0,002 < 0,05. There is a simultaneous effect of Green Marketing, Social Media Marketing, and Promotion on Purchase Decision where the results of the F test get a significance value of 0,000 < 0,05.

The population and at the same time being the sample in this study are the debtors of Bank BRI Unit Bolu. Then the sampling to obtain information about the objects of this research is by means of homogeneous sampling in which the elements of the population studied have properties that are relatively uniform to one another. The samples taken in this study were 50 debtors. This study uses a quantitative descriptive approach in the form of questionnaires to debtors about credit granting procedures. Data collection techniques used were interviews, observations, and questionnaires. Data analysis techniques used are data percentage, data reduction, and data descriptive. The results showed that from the 5C assessment at Bank BRI Unit Bolu, it could be concluded that the distribution of People's Business Credit (KUR) was fully in accordance with the standards set by Bank BRI Unit Bolu, which can be seen from the results of the questionnaire obtained from 50 customers who were at a percentage value of 70% - 100%.  

The purpose of this study was to determine the effect of product, promotion and service quality on the decision to become a customer at Bank Syariah Indonesia KC Kuala Simpang. The type of research used in this study is quantitative. The data collection technique used is a questionnaire. The population in this study were all customers at Bank Syariah Indonesia (BSI) KC Kuala Simpang, which at the end of 2019 totaled 1242 customers, while the sample in this study totaled 93 people. Data analysis techniques using the classical assumption test, multiple linear regression test, hypothesis testing and coefficient of determination test. The results of the study show that the product influences the decision to become a customer at Bank Syariah Indonesia KC Kuala Simpang. This is evidenced by the sig value of the product variable, namely 0.006 <0.05 (significance level) and the t-count value of 3.932 > 1.9869 (t-table). Promotion influences the decision to become a customer at Bank Syariah Indonesia KC Kuala Simpang. This is evidenced by the sig value of the promotion variable, which is 0.019 <0.05 (significance level) and the t-count value is 2.531 > 1.9869 (t-table). Service quality influences the decision to become a customer at Bank Syariah Indonesia KC Kuala Simpang. This is evidenced by the sig value of the service quality variable, which is 0.025 <0.05 (significance level) and the t-count value is 2.145 > 1.9869 (t-table). Products, promotions and service quality simultaneously influence the decision to become a customer at Bank Syariah Indonesia KC Kuala Simpang. This is proven based on the results of the F test obtained a sig value of 0.000 <0.05 (significant level α) and F count of 7.814 and it is known that df1 = k-1 = 4-1 = 3 and df2 = N-k = 93-4 = 89 ( F table = 2.71). So that F count > F table (7.814 > 2.71).

Socio-economic relations are everything related to economic actions in meeting community needs such as clothing, food and shelter. In meeting economic needs, a person no longer looks at differences in ethnicity, race or religion. Kijang Island Village is the capital of Reteh District with land used as a coconut plantation by coconut farmers. The phenomenon that occurs is that farmers prioritize selling their harvest to tokeh in Kijang Island Village. This cannot be separated from the influence of a tokeh who is highly trusted by the community so that coconut farmers are very dependent on selling their harvest to the tokeh. The aim of this research is to find out about the socio-economic relations between farmers and coconut tokeh in Pulau Kijang Village, Reteh District, Indragiri Hilir Regency, Riau Province, as well as to find out the cooperative relationship between farmers and coconut tokeh in Pulau Kijang Village, Reteh District, Indragiri Hilir Regency, Riau Province. . In this study the method used was qualitative by checking the validity of the data using triangulation techniques. The results of the research show that the socio-economic relationship between farmers and coconut tokeh occurs because they have the same relationship goals, namely the goal of needing each other's help in buying and selling and receivables and tokeh needs farmers to become regular customers.

This research aims to determine the effect of service quality and customer satisfaction on customer loyalty and also aims to increase customer loyalty. This research used customers of Bank Syariah Indonesia KCP Medan Iskandar Muda 1 in Medan City as respondents in filling out the questionnaire as many as 170 customers. The tests used in this research are data quality tests, classical assumption tests, influence tests and hypothesis tests. From the results of this research, it was found that the influence of service quality on customer loyalty is a significant influence where the significance value is 0.001 < 0.05 and tcount is greater than ttable (3.245 > 1.653), the influence of customer satisfaction on customer loyalty also has a significant influence where the significance value is 0.000 < 0.05 and tcount is greater than the table (3.742 > 1.653) and simultaneously service quality and customer satisfaction have a significant effect on customer loyalty where the significance value is 0.000 < 0.05 and fcount is greater than ftable (23.982 > 3.05). Meanwhile, the R2 value of 22.3% of this research is influenced by service quality and customer satisfaction variables, while the remaining 77.7% is influenced by service quality and customer satisfaction variables. influenced by other variables not examined in this study.

This research aims to partially and simultaneously explain the influence of price discounts and business communication on customer loyalty in purchasing Tofu Sticks at the Aqia Kediri Store. This type of research uses quantitative research. Data sources use primary data and secondary data. The sample in the research was 87 customers who purchased Toko Aqia Kediri's Tofu Stick using purposive sampling technique. The analysis techniques used are validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, t test, F test, multiple linear regression analysis, t test, F test and coefficient of determination (R2) test using the SPSS program version 25. The results of this research are that partially the price discount variables and business communication have a positive and significant effect on customer loyalty in buying tofu sticks at the Aqia Kediri Store. Simultaneously, the variables of price discounts and business communication have a significant effect on customer loyalty in purchasing tofu sticks at the Aqia Kediri Store.

PT Jaya Kencana is a company engaged in the field of mechanical and electrical contractors. One of the divisions at PT Jaya Kencana is engaged in the elevator escalator service division. This division is a division that offers elevator and escalator maintenance services. Where in this division the level of customer satisfaction is needed for the progress of the company. The independent variables in this study are marketing relationships and technician performance. The dependent variable in this study is customer satisfaction. The research uses statistical quantitative methods by determining the minimum number of samples using the slovin formula. The sample in this study was 101 respondents. Marketing relationship has a t count > t table (3.932 > 1.9844) with a significant value of 0.00 <0.05, which means that marketing relationships have an effect on customer satisfaction. Technician performance has a t count > t table (5.530 > 1.9844) with a significant value of 0.00 <0.05, which means that technician performance has an effect on customer satisfaction. Marketing relationship and technician performance have a significant value of 000 <0.05 and F count > F table (160.776 > 3.94), which means that marketing relationship and technician performance have a significant simultaneous effect on customer satisfaction. The results of this study can be used as input for related companies and can be used as an evaluation to increase company customer satisfaction.