Publication Search

72,210 articles from 658 journals · 2,111 citations tracked

Showing 1-18 of 18

Analytics

Siti Musarofah; Kurniawan Arief Ichsanuddin; Muhammad Abiyyu Al Hammam

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the regional economy, including in Boyolali Regency. However, this contribution has not been fully matched by adequate human resources (HR). The main problem in this study is the still low capacity of MSMEs' human resources, particularly in aspects of managerial skills, digital literacy, and adaptability to changes in the business environment, which impact business performance. This study aims to analyze human resource development strategies implemented in the MSME context and examine the impact of these strategies on improving MSME performance in Boyolali Regency. The research method used is a Systematic Literature Review (SLR) with a content analysis approach to relevant scientific literature from the past five years. The research process includes determining inclusion and exclusion criteria, searching for literature sources, thematic coding, and synthesizing research findings. The results show that effective HR development strategies can be grouped into three main aspects: skills training, marketing digitalization, and cross-sector collaboration. These three strategies have been proven to contribute positively to improving MSME competency, operational efficiency, market expansion, and business competitiveness. Thus, human resource development is a key factor in driving sustainable improvement in MSME performance, particularly in facing the challenges of digital transformation and increasingly complex economic competition.

Rahmiani Rahmiani; Sitti Hasbiah; Andi Mustika Amin; Nurman Nurman; Annisa Paramaswary Aslam

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aimed to determine and analyze the influence of financial ratios on profit changes in telecommunications companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The financial ratios used in this study encompass four main groups: liquidity ratios, solvency ratios, activity ratios, and profitability ratios. This study employed a quantitative approach with an associative nature because it attempted to examine the relationship and influence between these financial variables on profit changes. The population in this study comprised all telecommunications companies listed on the IDX, while the sample selection was conducted using a purposive sampling technique with specific criteria, resulting in 15 eligible companies. The research data were then analyzed using panel data regression using EViews 12 software, with the best model selected being the Random Effect Model (REM). The results showed that simultaneously, liquidity, solvency, activity, and profitability ratios significantly influenced profit changes, thus concluding that the company's overall financial performance plays a significant role in determining the dynamics of profit generated. However, partial test results showed that the influence of each ratio was different. The solvency ratio has a significant negative effect on profit changes, indicating that the higher a company's debt level, the greater the risk of profit decline. Conversely, the profitability ratio has a significant positive effect, confirming that a company's ability to generate net profit is a major factor in increasing profit changes. Meanwhile, the liquidity ratio and activity ratio were not shown to have a significant effect on profit changes, indicating that short-term liquidity and operational efficiency are not sufficient to be the primary determinants in driving profit changes in the telecommunications sector.  

Narlita Sari; Rike Kusuma Wardhani; Suseno Hendratmoko

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study was conducted to examine the influence of ticket prices, facilities, and location on visitor satisfaction at Tirta Bening Swimming Pool. The approach used was quantitative with data collection through primary and secondary sources. The study population consisted of all visitors to Tirta Bening Swimming Pool. Data analysis techniques used included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results of the study indicate that partially, the three variables—ticket prices, facilities, and location—influence visitor satisfaction, as indicated by the t-test results. Meanwhile, based on the F-test, all three simultaneously also have a significant influence on the level of visitor satisfaction. More specifically, the facility variable has a dominant influence on visitor satisfaction. This indicates that comfort, cleanliness, completeness of facilities, and the quality of service provided by the management significantly influence visitors' perceptions of their experience at the swimming pool. Affordable ticket prices are also a major attraction, especially for families and student groups seeking cost-effective recreational alternatives. Meanwhile, the strategic and easily accessible location is also an added value, especially for visitors from the surrounding area. The implications of these findings are the importance of regularly upgrading and maintaining facilities, as well as providing additional services such as a cafeteria, comfortable changing rooms, and responsive security personnel. Management is also advised to periodically evaluate ticket pricing to maintain competitiveness while still supporting operational and service development. Furthermore, location promotion through social media and digital platforms can also expand visitor reach. This research provides an important contribution to the development of tourism destination marketing and management strategies based on visitor needs and satisfaction.

Nabila Rahma Syafira

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The Depok City Social Service is a local government agency with important responsibilities in providing various social services for the community, including services for vulnerable groups, social empowerment, and handling welfare issues. Employee performance in this agency is a key factor in the successful implementation of planned programs. This study aims to analyze the effect of workload and internal communication on the work productivity of Depok City Social Service employees. The study used a quantitative approach with 34 respondents, where the entire population was sampled through a saturated sampling technique. Data were collected using a Likert-scale questionnaire instrument, designed to measure employee perceptions regarding the level of workload, the effectiveness of internal communication, and the level of work productivity. The results of the analysis show that the workload variable (X1) has a positive and significant effect on work productivity (Y), as evidenced by the calculated t value of 4.235, which is greater than the t table of 1.695, and a significance level of 0.000 <0.05. These findings indicate that proper workload management can encourage increased employee productivity. The internal communication variable (X2) was also proven to have a positive and significant influence on work productivity, with a calculated t of 2.332 > ttable 1.695 and a significance value of 0.026 < 0.05, which confirms the importance of effective information flow and coordination in the work environment. Simultaneously, workload and internal communication have a significant influence on employee work productivity, with an Fcount value of 41.065 greater than the Ftable of 3.29 at a significance level of 0.000 < 0.05. The coefficient of determination (R²) value of 0.726 indicates that the two variables together are able to explain 72.6% of the variation in employee work productivity, while the remaining 27.4% is influenced by other factors not examined in this study.

Naysilla Chairani; Nisrina Zasmin; Rahman Raisuli; Akhmad Rasyid Rosidi; Ahmad Setiawan Nuraya

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to evaluate the effectiveness of the National Cash Social Assistance (BST) policy on the purchasing power of communities in Surabaya. BST is a social protection program launched by the Indonesian government in response to the economic impact of the COVID-19 pandemic. The policy targets low-income and vulnerable groups through direct cash transfers, with the goal of maintaining basic consumption levels and preventing a sharp decline in household welfare. This research examines the extent to which the BST program has achieved its objectives, particularly in enhancing or sustaining the purchasing power of its beneficiaries in urban settings. The study employs an evaluative approach using a mixed-methods design, combining quantitative survey data with qualitative interviews involving aid recipients and local-level implementers. The findings indicate that the BST program had a positive short-term impact on household purchasing power, particularly in meeting essential needs such as food and utility expenses. However, several implementation challenges were also identified, including issues of inaccurate beneficiary targeting, delays in distribution, and the relatively small amount of assistance compared to actual household need. These results highlight that the effectiveness of social policy is not solely dependent on budget allocation but also on the precision of its implementation on the ground. Consequently, the study recommends improvements in beneficiary data updating, enhanced transparency in aid distribution, and the development of more adaptive program designs that reflect local socio-economic conditions. The findings are expected to serve as a valuable reference for policymakers in designing more efficient and sustainable social assistance programs in the future.  

Khoirin Nida; Tuti Wediawati Noor

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Human resources are an important aspect in a small group, organization or company. Human resources must be managed properly to be able to create a good workforce to provide optimal results. Even though technology is currently developing very rapidly, it does not mean that it does not require human labor anymore, because the company's goals do not depend on technology but on quality human resources. This study aims to determine the effect of work discipline, motivation and loyalty on employee performance partially and simultaneously. This study uses a type of quantitative research through an associative approach with a Likert scale. The sampling technique used is purposive sampling technique with a sample of 105 respondents from PT Majau Inti Jaya employees. This study uses Statistical Package for the Social Science (SPSS Version 26) software to test the hypothesis. The results of this study indicate that there is a significant effect on motivation and loyalty while work discipline has no significant effect on employee performance. However, simultaneously the three variables have a significant influence on employee performance

Ruli Muhamad Sopian; Susan Rachmawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

PT Multicentral Aryaguna is a subsidiary of Indomobil Group which is engaged in the field of building management and rental service sector. The purpose of this study was to determine the effect of leadership style and punishment on the performance of employees of PT Multicentral Aryaguna East Jakarta. In this study, researchers used statistica quantitative analysis, multiple linear regression analysis and coefficient of determination analysis with the help of SPSS 25 software. The sample used in this study was a saturated sample of 40 employees. The results of this study obtained using the t test that leadership style partialy has a positive and significant effect on employee performance with a significant level of 0.032 <0.05 and t test results of 2.226> 2.024. Punishment partialy has a positive and significant effect on employee performance with a significant level of 0.000 <0.05 and t test results of 4.992> 2,024. Leadership style and punishment simultaneously have a positive and significant effect with a significant level of 0.000 < 0.05 and F test results of 35.176> 3.25 on employee performance.

Andy Hermawan; Nila Rusiardi Jayanti; Aji Saputra; Army Putera Parta; Muhammad Abizar Algiffary Thahir +1 more

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Customer segmentation plays a pivotal role in driving marketing strategies and improving customer retention across various industries. This study explores the application of the RFM (Recency, Frequency, Monetary) model for customer segmentation in a Software-as-a-Service (SaaS) business, using Python for efficient data processing and analysis. By analyzing one year of customer purchase data, we segmented customers into key groups such as "Champions," "Loyal Customers," and "At Risk." The results highlight that targeted discount strategies significantly affect profitability, especially for high-value customer segments. Furthermore, the research builds upon existing methodologies, demonstrating how Python-based implementations streamline RFM analysis and allow for scalable solutions in business contexts, as illustrated in prior works by Hermawan et al. (2024). This study offers actionable recommendations, including tailored discounting, loyalty programs, and personalized engagement strategies, to enhance customer retention and business profitability. The findings underscore the importance of data-driven marketing approaches for customer segmentation and engagement, reinforcing the relevance of the RFM model in modern business environments.

Windi Ayu Meliana

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of commitment and organizational culture on employee engagement at DC Yogya Group Cikoneng Branch, Tasikmalaya. The method used is a case study, data obtained through questionnaires to the number of employees working at DC Yogya Group Cikoneng Branch. Sampling using saturated sample technique and the method of analysis used is multiple linear regression analysis method. From the results of the study indicate that commitment, organizational culture and employee engagement are included in the low classification. Simultaneously commitment and organizational culture have a significant effect on employee engagement at DC Yogya Group Cikoneng Branch. Partially, the commitment variable has a significant effect on employee engagement at the DC Yogya Group Cikoneng Branch, and the organizational culture variable has a significant effect on employee engagement at the DC Yogya Group Cikoneng Branch.  

Saja Akram Abdul Razzaq Al Shaikhli

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Accounting procedures have proven their importance for all economic units, through the quality of information they provide and their commitment to instructions and laws or through providing consultations to avoid making mistakes by decision makers. The spread of the phenomenon of corruption has become a clear phenomenon in varying proportions in many economic units, and therefore its effects Corruption on economic and social life has led to obstructing the wheel of progress and construction, loss and waste in financial and technical terms, and moving away from achieving the goals and development plans drawn up for the progress of the Iraqi environment and moving it towards the framework of the public interest and activating the wheel of progress. The research aims to demonstrate the ability of accounting through its procedures and the auditing process followed and the professional ability of the accountant through his acquired experiences to limit this phenomenon and work to reduce and limit it, since the accounting profession is the basic foundation that can access real and confidential numbers and documents and ensure the extent of management’s commitment to instructions. The laws and regulations in force are within the legislation and laws to limit any deviation in work that could lead to loss of opportunities for progress in completing work, and moving away from personal interests to reach the public interest.The research also focused on the methods that can be followed to reduce the administrative and financial corruption gap. The researcher relied on a questionnaire distributed to a group of accountants and auditors, academics and professionals, and relying on SPSS statistical analysis to reach the research requirements and reach the most important conclusions and recommendations. Among the most important Conclusions: There is a relationship between the accumulated experience of those working in accounting and oversight to reduce the phenomenon of administrative corruption. The researcher also recommended the importance of relying more on those with accumulated experience at work, especially in the field of oversight within the formations of economic units.

Moh. Fatur Gifahri; Harifuddin Thahir; Syamsul Bahri Dg. Parani; Suryadi Samudra

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effectiveness of social media marketing instagram in the dimensions of content creation, content sharing, connecting, and community building on customer decisions Dezato BrowniesThe type of research used is descriptive qualitative. Sedarmayanti and Hidayat (2011: 33) define qualitative descriptive research as a method in finding facts about the status of a group of people, an object, a condition, an event in the present with the right interpretation. This is in line with the test results which show that social media marketing with the variables Content Creation, Content sharing, Connecting, Communitiy Building is very effective on Dezato Brownies' customer decisions. It can be concluded that social media marketing effectively increases customer awareness, interaction, and purchasing decisions, making a positive contribution to business growth. Keep in mind that customer purchasing decisions are influenced by complex factors beyond the variables studied, confirming the complexity of market dynamics and consumer behavior.

Leo Ivan; Farhan Farhan; Shandy Hadrianus Saragi; Ratuling Herman Yusuf

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The younger generation is the largest group of internet users, they are the first generation to grow up with computers, the internet, smartphones, online social media and online shopping. They tend to have similarities in their online shopping behavior. This research aims to analyze the behavior and preferences of the younger generation towards e-commerce and their opinions regarding demands for the closure of e-commerce by some people in Indonesia. This research is quantitative research using a questionnaire method with 22 respondents aged 17-25 years and from high school students to university students. The findings of this research show that the younger generation is more likely to use e-commerce for shopping and tends to reject demands to close e-commerce by some members of society. The implication of this research is that e-commerce must improve service quality, user experience, and transaction security to meet the needs and expectations of the younger generation.

Rina Amelia; Siti Fatimah; Isna Wati 

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to investigate the multifaceted components influencing the competitive edge of Small and Medium Enterprises (SMEs). The research model integrates financial knowledge, AI integration, human capital, and digital marketing to explore their collective impact on SME competitiveness. Through purposive sampling, SMEs across diverse sectors will be selected for in-depth interviews and focus group discussions. Data analysis will employ thematic analysis techniques to derive rich insights from qualitative data. The study anticipates uncovering nuanced relationships between the aforementioned variables and SME competitiveness. Findings will contribute to enhancing understanding of the intricate dynamics shaping SME competitiveness and inform strategic interventions to bolster their competitive edge in the market landscape.

Priyambada Wira Adni Herlambang

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research was started because there was a problem where the economic existence of the people who were members of the Fish Processing and Marketing Group (Poklahsar) in Pangandaran Regency was still not optimal. Their income is still fluctuating. There are many obstacles, especially raw materials and nature, which greatly affect the process of implementing the processing and marketing of these fish, considering that not all fish can be processed and marketed, only certain fish can be processed and marketed, and even that is constrained by the season. Thus, the purpose of this study is to determine the strategy of the Department of Maritime Affairs, Fisheries and Food Security in improving the economics of the Processing and Marketing Group (Poklahsar) in Pangandaran Regency, the obstacles and efforts it has made. The method used is descriptive qualitative. The results of the study concluded that the Department of Marine Affairs, Fisheries and Food Security implemented the main generic, main and functional strategies in improving the economics of the Processing and Marketing Group (Poklahsar) in Pangandaran Regency. The obstacles faced by the Office of Maritime Affairs, Fisheries and Food Security in implementing strategies to improve the economics of the Processing and Marketing Group (Poklahsar) in Pangandaran Regency are human resources, raw materials, funds and prices. Efforts made by the Office of Maritime Affairs, Fisheries and Food Security to overcome obstacles in implementing strategies for improving the economy of the Processing and Marketing Group (Poklahsar) in Pangandaran Regency are conducting training and developing HR competencies, providing injections of funds and assistance with processing infrastructure facilities to Poklahsar, and set prices. While the raw materials have not yet found its efforts.

Ihsan Ahmad Fauzi; Raditya Danar Dana

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Divorce cases in West Java Province have increased every year. The profile map of divorce cases that occurred in each region is not yet known, so efforts to provide guidance to minimize divorce cases are not optimal. Divorce case data is also not equipped with a visualization feature that makes it easier for authorized officials to easily understand and analyze data. This study analyzes divorce cases in regencies/cities in West Java Province, using the K-Means Algorithm Clustering data mining method. The clustering method is grouping data based on the same characteristics. In determining the number of clusters, that is by using the value of the Davies Bouldin Index. The results of this study obtained the best cluster of grouping divorce cases, there were 2 clusters, namely cluster 0, there were 5 regencies and 9 cities, while in cluster 1 there were 13 regencies, with a Davies Bouldin index value of 0.168 and an avg.within centroid distance value of 5,870. Cluster 0 is the city/district with the lowest divorce cases and cluster 1 is the city/district with the highest divorce cases.

Yulia Khoerunnisa; Indah Permatasari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is aimed to identify, describe, and develop strategies to enhance group members' commitment in the development of a health honey business using the Business Model Canvas (BMC). The study was conducted at KTH Bina Lestari in Ciamis Regency, post the Covid-19 pandemic. Data collection was carried out through interviews, observations, and documentation. Data analysis was used to assess internal and external factors to determine the highest priority for development and improvement. The research findings indicate that the selected priority strategies for honey business development in Kampung Madu are: 1) training and human resource development, 2) product quality improvement, and 3) product marketing optimization.  

Budi Purnomo

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The formulation of the problem in this study is how much influence leadership style and Work Culture have on the performance of PT employees. Nijes Bayu Lestari.  The purpose of this study is to find out how much influence  work culture and work career have on the performance of  PT employees. Nijes Bayu Lestari. Based on the results of the study, it was found that for the effect of variables X1 (Style of Leadership) and X2 (Work Culture) on Y (Employee Performance) need to be analyzed by the author because Employee Performance is work achieved by a person or group of work or activities that have been done. Performance can only be obtained if a person or group is doing work or activities. Therefore, without doing something, neither individuals nor groups will be possible. By identifying Work Motivation and Employee Ability, it will have an impact on employee performance. Based on the above thoughts according to the researcher hypothesis which states that Leadership Style  and Work Culture  have a strong influence on Employee Performance di PT Nijes Bayu Lestari. The magnitude of the influence of both independent variables with dependent variables also shows the reality of how to implement and improve optimal Employee Performance, this fact has been answered with Leadership Style  and  Good Work Culture. Practically, the two variables run together, meaning that in the process of Leadership Style  and Work Culture can be variables or factors that determine whether employee performance is good or bad. If the Leadership Style is good / and Buya Work is good, then by itself Employee Performance will increase.

Joni Kurniawan; Aini Kusniawati; Ferey Herman

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

An organization is established because it has a goal that it wants and must achieve. A government organization is established with the aim of providing civil and economic rights services to every citizen optimally. A company organization is established by a group of people because they want to gain business profits, while a non-profit organization is established with the aim of community service. The purpose of this study is to determine and describe the influence of job placement on the performance of employees of the Sub-district Statistics Coordinator of the Central Statistics Agency of Ciamis Regency. The influence of compensation on the performance of employees of the Sub-district Statistics Coordinator of the Central Statistics Agency of Ciamis Regency. The influence of the work environment on the performance of employees of the Sub-district Statistics Coordinator of the Central Statistics Agency of Ciamis Regency. The influence of job placement, compensation, and work environment on the performance of employees of the Sub-district Statistics Coordinator of the Central Statistics Agency of Ciamis Regency. The method used in this study is descriptive and verification research. Based on the results of the research and discussion, the following conclusions are obtained. Job placement tends to increase and employee performance tends to increase. Thus, job placement affects employee performance at the Central Statistics Agency of Ciamis Regency. Compensation tends to increase and employee performance tends to increase. Thus, compensation affects employee performance at the Central Statistics Agency of Ciamis Regency. The work environment tends to increase and employee performance tends to increase. Thus, the work environment affects employee performance at the Central Statistics Agency of Ciamis Regency. Job placement tends to increase, compensation tends to increase and the work environment tends to increase and employee performance tends to increase. Thus, job placement, compensation and work environment affect employee performance at the Central Statistics Agency of Ciamis Regency