Leveraging the RFM Model for Customer Segmentation in a Software-as-a-Service (SaaS) Business Using Python

Andy Hermawan ; Nila Rusiardi Jayanti ; Aji Saputra ; Army Putera Parta ; Muhammad Abizar Algiffary Thahir ; Taufiqurrahman Taufiqurrahman
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirau... 📅 2024 Vol 2, No 5 🔗 DOI: 10.61132/maeswara.v2i5.1283
Abstract
Customer segmentation plays a pivotal role in driving marketing strategies and improving customer retention across various industries. This study explores the application of the RFM (Recency, Frequency, Monetary) model for customer segmentation in a Software-as-a-Service (SaaS) business, using Python for efficient data processing and analysis. By analyzing one year of customer purchase data, we segmented customers into key groups such as "Champions," "Loyal Customers," and "At Risk." The results highlight that targeted discount strategies significantly affect profitability, especially for high-value customer segments. Furthermore, the research builds upon existing methodologies, demonstrating how Python-based implementations streamline RFM analysis and allow for scalable solutions in business contexts, as illustrated in prior works by Hermawan et al. (2024). This study offers actionable recommendations, including tailored discounting, loyalty programs, and personalized engagement strategies, to enhance customer retention and business profitability. The findings underscore the importance of data-driven marketing approaches for customer segmentation and engagement, reinforcing the relevance of the RFM model in modern business environments.
Keywords
Amazon; AWS; RFM Analysis; SaaS; Segmentation
How to Cite

Andy Hermawan, et al. (2024). Leveraging the RFM Model for Customer Segmentation in a Software-as-a-Service (SaaS) Business Using Python. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 2(5). https://doi.org/10.61132/maeswara.v2i5.1283

Andy Hermawan; Nila Rusiardi Jayanti; Aji Saputra; Army Putera Parta; Muhammad Abizar Algiffary Thahir; Taufiqurrahman Taufiqurrahman, "Leveraging the RFM Model for Customer Segmentation in a Software-as-a-Service (SaaS) Business Using Python," Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 2, no. 5, 2024.

Andy Hermawan; Nila Rusiardi Jayanti; Aji Saputra; Army Putera Parta; Muhammad Abizar Algiffary Thahir; Taufiqurrahman Taufiqurrahman. "Leveraging the RFM Model for Customer Segmentation in a Software-as-a-Service (SaaS) Business Using Python." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 2, no. 5, 2024.

Andy Hermawan; Nila Rusiardi Jayanti; Aji Saputra; Army Putera Parta; Muhammad Abizar Algiffary Thahir; Taufiqurrahman Taufiqurrahman. "Leveraging the RFM Model for Customer Segmentation in a Software-as-a-Service (SaaS) Business Using Python." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2, no. 5 (2024).

Andy Hermawan, et al. (2024) 'Leveraging the RFM Model for Customer Segmentation in a Software-as-a-Service (SaaS) Business Using Python', Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 2(5). doi: 10.61132/maeswara.v2i5.1283.

Andy Hermawan; Nila Rusiardi Jayanti; Aji Saputra; Army Putera Parta; Muhammad Abizar Algiffary Thahir; Taufiqurrahman Taufiqurrahman. Leveraging the RFM Model for Customer Segmentation in a Software-as-a-Service (SaaS) Business Using Python. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan. 2024;2(5).

Artikel Terkait

Pengaruh Good Corporate Governance (GCG), Ukuran Perusahaan, dan Pertumbuhan Penjualan terhadap Kinerja Keuangan ada PT Ace Hardware Indonesia yang Terdaftar di BEI Periode 2015-2024

Akbarudin Akbarudin; Mohamad Safii

Pengaruh Harga dan E-Service Quality terhadap E-Satisfaction di Toko Ninetech pada Marketplace Shopee

Galang Hildan; Arief Budiyanto

Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian Sepeda Roadbike Pada Konsumen Toko Bike Republic Medan

Billy Hafiz Yazid; Ihsan Effendi; Syafrida Hafni Sahir

Pengaruh Sistem Kerja dan Prosedur Kerja terhadap Job Description dengan Tingkat Produktivitas Karyawan sebagai Varibel Intervening pada PT Hearlife Indonesia

Putri Wulan Sari; Syaifuddin Syaifuddin; Salman Faris; Fajar Rezeki Ananda Lubis

Pengaruh Employer Branding terhadap Minat Kerja Generasi Z pada Perusahaan Digital

Oktavian Tri Pandowo; Yusuf Azka Junianto

Kajian Konsep Value for Money terhadap Pengukuran Kinerja Keuangan Rumah Sakit Umum Daerah Kota Tangerang Tahun 2022–2024

Meriana Meriana
Tren Sitasi Jurnal