Analisis Efektivitas Marketing Media Sosial Instagram Terhadap Keputusan Pelanggan Dezato Brownies

Moh. Fatur Gifahri ; Harifuddin Thahir ; Syamsul Bahri Dg. Parani ; Suryadi Samudra
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirau... 📅 2024 Vol 2, No 2 🔗 DOI: 10.61132/maeswara.v2i2.728
Abstract
The purpose of this study was to determine the effectiveness of social media marketing instagram in the dimensions of content creation, content sharing, connecting, and community building on customer decisions Dezato BrowniesThe type of research used is descriptive qualitative. Sedarmayanti and Hidayat (2011: 33) define qualitative descriptive research as a method in finding facts about the status of a group of people, an object, a condition, an event in the present with the right interpretation. This is in line with the test results which show that social media marketing with the variables Content Creation, Content sharing, Connecting, Communitiy Building is very effective on Dezato Brownies' customer decisions. It can be concluded that social media marketing effectively increases customer awareness, interaction, and purchasing decisions, making a positive contribution to business growth. Keep in mind that customer purchasing decisions are influenced by complex factors beyond the variables studied, confirming the complexity of market dynamics and consumer behavior.
Keywords
Effectiveness; Social Media; Customer Decision
How to Cite

Moh. Fatur Gifahri, et al. (2024). Analisis Efektivitas Marketing Media Sosial Instagram Terhadap Keputusan Pelanggan Dezato Brownies. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 2(2). https://doi.org/10.61132/maeswara.v2i2.728

Moh. Fatur Gifahri; Harifuddin Thahir; Syamsul Bahri Dg. Parani; Suryadi Samudra, "Analisis Efektivitas Marketing Media Sosial Instagram Terhadap Keputusan Pelanggan Dezato Brownies," Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 2, no. 2, 2024.

Moh. Fatur Gifahri; Harifuddin Thahir; Syamsul Bahri Dg. Parani; Suryadi Samudra. "Analisis Efektivitas Marketing Media Sosial Instagram Terhadap Keputusan Pelanggan Dezato Brownies." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 2, no. 2, 2024.

Moh. Fatur Gifahri; Harifuddin Thahir; Syamsul Bahri Dg. Parani; Suryadi Samudra. "Analisis Efektivitas Marketing Media Sosial Instagram Terhadap Keputusan Pelanggan Dezato Brownies." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2, no. 2 (2024).

Moh. Fatur Gifahri, et al. (2024) 'Analisis Efektivitas Marketing Media Sosial Instagram Terhadap Keputusan Pelanggan Dezato Brownies', Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 2(2). doi: 10.61132/maeswara.v2i2.728.

Moh. Fatur Gifahri; Harifuddin Thahir; Syamsul Bahri Dg. Parani; Suryadi Samudra. Analisis Efektivitas Marketing Media Sosial Instagram Terhadap Keputusan Pelanggan Dezato Brownies. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan. 2024;2(2).

Artikel Terkait

Pengaruh Good Corporate Governance (GCG), Ukuran Perusahaan, dan Pertumbuhan Penjualan terhadap Kinerja Keuangan ada PT Ace Hardware Indonesia yang Terdaftar di BEI Periode 2015-2024

Akbarudin Akbarudin; Mohamad Safii

Pengaruh Harga dan E-Service Quality terhadap E-Satisfaction di Toko Ninetech pada Marketplace Shopee

Galang Hildan; Arief Budiyanto

Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian Sepeda Roadbike Pada Konsumen Toko Bike Republic Medan

Billy Hafiz Yazid; Ihsan Effendi; Syafrida Hafni Sahir

Pengaruh Sistem Kerja dan Prosedur Kerja terhadap Job Description dengan Tingkat Produktivitas Karyawan sebagai Varibel Intervening pada PT Hearlife Indonesia

Putri Wulan Sari; Syaifuddin Syaifuddin; Salman Faris; Fajar Rezeki Ananda Lubis

Pengaruh Employer Branding terhadap Minat Kerja Generasi Z pada Perusahaan Digital

Oktavian Tri Pandowo; Yusuf Azka Junianto

Kajian Konsep Value for Money terhadap Pengukuran Kinerja Keuangan Rumah Sakit Umum Daerah Kota Tangerang Tahun 2022–2024

Meriana Meriana
Tren Sitasi Jurnal