PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B: (Studi Empiris Pengunjung Rest Area Heritage KM 260B)

Annissa Atussholiha ; Syariefful Ikhwan ; Roby Setiadi
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 📅 2023 Vol 16, No 1 🔗 DOI: 10.51903/e-bisnis.v16i1.871
Abstract
This study has the main objective of knowing how the influence of E-WOM (electronic word of mouth) and the appeal of the decision to visit the Rest Area Heritage KM 260B. This study uses a quantitative research type with the SPSS version 22 method. The population used in this study is all visitors in the Heritage Rest Area with a sample of 101 respondents, consisting of 16 questions and obtained by distributing questionnaires to all Rest Area Heritage visitors. offline (paper) and online (google form). The results showed that the E-WOM variable had a positive effect on visiting decisions with a significance value (sig) of 0.000 < probability 0.05 and a tcount of 5,458 > ttable of 1,985. The attractiveness variable has a positive effect on the decision to visit with a significance value (sig) of 0.009 < probability 0.05 and a tcount of 2.667 > ttable of 1.985, so it can be interpreted that the variation of all independent variables, namely E-WOM and attractiveness can affect the decision to visit
Keywords
e-wom; daya tarik; keputusan berkunjung
How to Cite

Annissa Atussholiha, et al. (2023). PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B: (Studi Empiris Pengunjung Rest Area Heritage KM 260B). EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, 16(1). https://doi.org/10.51903/e-bisnis.v16i1.871

Annissa Atussholiha; Syariefful Ikhwan; Roby Setiadi, "PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B: (Studi Empiris Pengunjung Rest Area Heritage KM 260B)," EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, vol. 16, no. 1, 2023.

Annissa Atussholiha; Syariefful Ikhwan; Roby Setiadi. "PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B: (Studi Empiris Pengunjung Rest Area Heritage KM 260B)." EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, vol. 16, no. 1, 2023.

Annissa Atussholiha; Syariefful Ikhwan; Roby Setiadi. "PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B: (Studi Empiris Pengunjung Rest Area Heritage KM 260B)." EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 16, no. 1 (2023).

Annissa Atussholiha, et al. (2023) 'PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B: (Studi Empiris Pengunjung Rest Area Heritage KM 260B)', EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, 16(1). doi: 10.51903/e-bisnis.v16i1.871.

Annissa Atussholiha; Syariefful Ikhwan; Roby Setiadi. PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B: (Studi Empiris Pengunjung Rest Area Heritage KM 260B). EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS. 2023;16(1).

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