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Menampilkan 1–4 dari 4 artikel
The Influence of Green Marketing on Customer Loyalty Through Customer Satisfaction as an Intervening Variable (Case Study on Cafe Sudut Temu in Slawi)
Firda Fiah Zaini
; Syariefful Ikhwan
; Ari Kristiana
; Dumadi Dumadi
; Roby Setiadi
International Journal of Management
Vol 2
, No 4
(2025)
This study aims to examine the effect of green product, green price, green promotion, and green place on customer loyalty, with customer satisfaction as an intervening variable at Cafe Angle Temu in Slawi. The study uses a descriptive quantitative method with Structural Equation Modeling (SEM) analysis assisted by AMOS software. The total number of respondents was 437 customers of Cafe Corner Temu in Slawi. The results indicate that green promotion has a positive effect on customer satisfaction,...
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Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen ( Studi Kasus Pada Cam Cafe Brebes )
Ahmad Dani Riyanto
; Roby Setiadi
; Andi Yulianto
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
One of the problems faced by cafes is how to keep consumers satisfied and increase their level of loyalty. This research aims to determine the effect of product quality and price on consumer satisfaction, the type of research used is quantitative. The population in this study was 480 cam cafe consumers. The sampling technique used the Solvin formula with a margin of error of 5% and obtained 218 respondents. The types of data used are secondary data and primary data. The data can be carried out u...
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Pengaruh Relationship Marketing Dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Intervening : Studi Kasus Pada Katering Zahdan Kamal Sentosa
Ainul Musyafiah
; Roby Setiadi
; Syariefful Ikhwan
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 1
, No 3
(2023)
The research aims to find out how relationship marketing and product quality influence customer loyalty through customer satisfaction at Zahdan Kamal Sentosa catering. This research a quantitative descriptive research type using AMOS 22 Structural Equating Modelling (SEM) analysis. The population used in this research is catering customer in 2022 with a total of 143 respondents. The results showed that relationship marketing had a positive effect on cunsomer satisfaction and customer loyalty wit...
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Pengaruh Pelatihan Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Studi Kasus Primkoppabri Cabang Brebes
Salsabila Ramadhani
; Azizah Indriyani
; Roby Setiadi
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 1
, No 3
(2023)
This study has the main objective, namely to find out how the effect of job training and work motivation on employee performance at the Primkoppabri branch of Brebes. This research uses quantitative research with the SPSS 22 analysis tool. The population used in this research is Primkoppabri employees, totaling 74 employees. The sample in this study uses a saturated sample where all the number of employees is used in the sample. The method of data collection is done by distributing questionnaire...
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