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Menampilkan 1–7 dari 7 artikel
The Influence of Green Marketing on Customer Loyalty Through Customer Satisfaction as an Intervening Variable (Case Study on Cafe Sudut Temu in Slawi)
Firda Fiah Zaini
; Syariefful Ikhwan
; Ari Kristiana
; Dumadi Dumadi
; Roby Setiadi
International Journal of Management
Vol 2
, No 4
(2025)
This study aims to examine the effect of green product, green price, green promotion, and green place on customer loyalty, with customer satisfaction as an intervening variable at Cafe Angle Temu in Slawi. The study uses a descriptive quantitative method with Structural Equation Modeling (SEM) analysis assisted by AMOS software. The total number of respondents was 437 customers of Cafe Corner Temu in Slawi. The results indicate that green promotion has a positive effect on customer satisfaction,...
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Pengaruh Content Marketing, Endorsement Review dan Customer Rating terhadap Minat Beli Produk Glad2Glow pada E-Commerce Tiktok Shop : (Studi pada Mahasiswa Universitas Muhadi Setaibudi)
Salsa Ainurrohmah
; Andi Yulianto
; Nur Khojin
; Syariefful Ikhwan
; Roby Setiadi
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Vol 4
, No 3
(2025)
The rapid growth of e-commerce, particularly through the TikTok Shop platform, has created new dynamics in consumer behavior and presented challenges for businesses in understanding the factors that influence purchase intention, especially among young people who are the most active social media users. This study aims to explore in greater depth the effects of content marketing, endorsement reviews, and customer ratings on purchase intention for Glad2Glow products on TikTok Shop. The research emp...
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Analisis Hubungan Perceived Quality dan Brand Awareness terhadap Brand Loyalty melalui Brand Image pada Produk Jamu Melydel
Siti Tasyakurotul Mubarokah
; Syariefful Ikhwan
; Slamet Bambang Riono
; Dumadi Dumadi
; Andi Yulianto
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Vol 4
, No 3
(2025)
The Indonesian herbal medicine industry faces major challenges in building sustainable consumer loyalty amid intense competition with modern health products. The main issue lies in the relatively weak brand image and limited competitiveness in terms of packaging, pricing, and product quality consistency, which have prevented consumer loyalty from being fully achieved. This study aims to analyze the influence of perceived quality and brand awareness on brand loyalty through brand image in the cas...
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Pengaruh Relationship Marketing Dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Intervening : Studi Kasus Pada Katering Zahdan Kamal Sentosa
Ainul Musyafiah
; Roby Setiadi
; Syariefful Ikhwan
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 1
, No 3
(2023)
The research aims to find out how relationship marketing and product quality influence customer loyalty through customer satisfaction at Zahdan Kamal Sentosa catering. This research a quantitative descriptive research type using AMOS 22 Structural Equating Modelling (SEM) analysis. The population used in this research is catering customer in 2022 with a total of 143 respondents. The results showed that relationship marketing had a positive effect on cunsomer satisfaction and customer loyalty wit...
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PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B: (Studi Empiris Pengunjung Rest Area Heritage KM 260B)
Annissa Atussholiha
; Syariefful Ikhwan
; Roby Setiadi
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 16
, No 1
(2023)
This study has the main objective of knowing how the influence of E-WOM (electronic word of mouth) and the appeal of the decision to visit the Rest Area Heritage KM 260B. This study uses a quantitative research type with the SPSS version 22 method. The population used in this study is all visitors in the Heritage Rest Area with a sample of 101 respondents, consisting of 16 questions and obtained by distributing questionnaires to all Rest Area Heritage visitors. offline (paper) and online (google...
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Analisis Pengaruh Perilaku Konsumen Dalam Pengambilan Keputusan Pembelian Online Masyarakat Kabupaten Brebes Pada E-Commerce Shoppe
Mohamad Basuni
; Roby Setiadi
; Gian Fitralisma
; Syariefful Ikhwan
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 16
, No 1
(2023)
Consumer behavior is the basis for consumers to make purchasing decisions. Consumer behavior is an activity that is closely related to the process of purchasing goods or services. In this study, the independent variable is consumer behavior (X), while the dependent variable is online purchasing decisions (Y). This study aims to examine and analyze the influence of consumer behavior in making online purchasing decisions for the people of Brebes Regency on e-commerce shoppe. The type of research u...
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Strategi Marketing Mix Dalam Meningkatkan Volume Penjualan Menggunakan Analisis Swot Olahan Bawang Merah Pada PT. Sinergi Brebes Inovatif
Putri Ulfa
; Syariefful Ikhwan
; Dwi Harini
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 15
, No 2
(2022)
This study aims to find out how to apply the marketing mix strategy and to find out the strengths, weaknesses, opportunities and threats in implementing the marketing mix strategy at PT. Innovative Brebes Synergy. Another goal is also to find out how the strategy at PT. Brebes Innovative Synergy in dealing with competitors with other companies that have the same product. This study used descriptive qualitative method. Data collection techniques using interview and documentation techniques. Data...
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