In the modern era, digital marketing has become the main tactic to make MSMEs more competitive. With a focus on social media, Google My Business (GMB), digital promotions, and collaboration with food delivery platforms, this outreach activity is about the use of digital marketing in Lesehan GBK and Angkringan Ganza MSMEs. These findings indicate important improvements in sales, brand image and market reach. Strategies such as using Instagram for visual content, registering on GMB, special discount promotions, and collaborating with GrabFood and GoFood provide positive contributions. This research emphasizes the importance of digital training for MSME owners to optimize digital platforms. With an integrated approach, MSMEs can develop more competitively in the digital era.

This article describes community service activities carried out at PKBM Negeri 34. This community service activity was carried out as an effort to increase state defense literacy in the 5.0 era. This community service activity was carried out using the method of playing short videos, lectures and interactive discussions about state defense. The result of this activity is the growth of awareness of state defense among the younger generation and increasing understanding of state defense and the implementation of state defense values in the younger generation in the 5.0 era.

Development through community participation in villages is one of the efforts to empower the potential of village communities in planning development related to local resource potentials. The research questions in this study are: (1) How is the community participation in the development of Merbaun Village, West Amarasi Subdistrict, Kupang Regency? (2) What factors may hinder the success of community participation in village development in Merbaun Village, West Amarasi Subdistrict, Kupang Regency?  This research is a juridical-empirical study with a qualitative approach, using primary data collection techniques through interviews. Secondary data was obtained through literature studies.  The results of the study show that community participation in Merbaun Village development can be analyzed through three stages: planning, implementation, and supervision. Each stage shows different dynamics and levels of participation. (1) Planning Stage: At this stage, community participation is considered high. The village government conducts a development planning deliberation (Musdus) to absorb the aspirations of the community. Interview results show that the community is actively providing input and suggestions, reflecting a strong motivation and concern for the proposed development programs. (2) Implementation Stage: In contrast to the planning stage, the level of community participation in the implementation of development drops significantly. Although the village government opens opportunities for mutual cooperation (gotong-royong), community attendance is inadequate, with many absent. This indicates a lack of understanding and awareness among the community regarding the importance of their participation in the physical activities that have been agreed upon. (3) Supervision Stage: The supervision of the development also shows a lack of participation. The community should be involved in monitoring and evaluating development programs. However, most of the community members do not understand their role in the supervision process, as revealed in the interviews.The study suggests that community participation in the development of Merbaun Village should be increased to make development outcomes more effective and sustainable, in accordance with the principles outlined in Law Number 6 of 2014 concerning Villages.

Kasus kelalaian tindakan medis merupakan salah satu permasalahan serius dalam praktik hukum kesehatan yang dapat merugikan pasien sebagai korban. Kelalaian ini tidak hanya berdampak pada kerugian fisik dan psikis korban, tetapi juga menimbulkan pertanyaan tentang efektivitas perlindungan hukum yang diberikan kepada mereka. Artikel ini bertujuan untuk menganalisis perlindungan hukum bagi korban kelalaian tindakan medis dengan menelaah Putusan Pengadilan Negeri Surabaya Nomor 840/Pid.B/2020/PN Sby tanggal 28 Januari 2021. Penelitian ini menggunakan metode yuridis normatif dengan pendekatan kasus, didukung oleh kajian dokumen hukum dan literatur relevan. Hasil penelitian menunjukkan bahwa pengadilan mempertimbangkan unsur kelalaian, akibat hukum, serta pemenuhan hak korban dalam putusannya. Namun, terdapat tantangan dalam implementasi perlindungan hukum, terutama terkait pemenuhan ganti rugi dan rehabilitasi bagi korban. Artikel ini merekomendasikan penguatan regulasi dan kebijakan hukum kesehatan yang lebih berpihak pada korban, serta peningkatan pemahaman tenaga medis terhadap kewajiban hukum untuk mencegah kelalaian serupa di masa depan.

Gel hand sanitizer merupakan pembersih tangan berbentuk gel yang berguna untuk membersihkan atau menghilangkan mikroorganisme pada tangan. Tumbuhan api-api putih (Avicennia alba Blume) merupakan salah satu jenis bakau yang tersebar di seluruh Indonesia dengan kondisi yang melimpah. Api-api putih juga telah dilaporkan bersifat non sitotoksik dan dapat juga digunakan sebagai bahan obat. Kandungan yang berperan sebagai antibakteri pada tumbuhan api-api putih yaitu flavonoid, saponin, dan tanin. Hand sanitizer dapat dibuat dari tumbuhan daun api-api putih. Penelitian ini bertujuan untuk membuat formulasi gel hand sanitizer dari ekstrak daun api-api putih dan mengetahui uji evaluasi sediaan gel hand sanitizer ekstrak tumbuhan api-api putih dengan konsentrasi 30%, 20%, dan 10%. Metode analisis yang digunakan dalam penelitian ini menggunakan metode deskriptif. Hasil penelitian menunjukkan bahwa hasil ekstrak bisa diformulasikan kedalam bentuk sediaan gel dan ada juga beberapa yang memenuhi kriteria uji evaluasi. Formula yang memenuhi syarat semua uji yaitu F1, pada F2 hanya memenuhi syarat pada uji organoleptis, uji Ph, uji viskositas, uji daya lekat, dan homogenitas, sedangkan pada uji daya sebar tidak memenuhi syarat, dan pada F3 hanya memenuhi syarat pada uji organoleptis, uji ph, uji viskositas dan uji daya lekat, sedangkan pada uji homogenitas dan uji daya sebar tidak memenuhi syarat.

This research aims to analyze the legal impact of certificates not in the name of the debtor which are made as credit collateral at the Bank and to analyze efforts to resolve loans of debtors who are in default while certificates not in the name of the debtor are made as credit collateral. The urgency of this research is so that the public gets legal certainty regarding certificates not in the debtor's name which are used as collateral for credit at the bank and debtors experience default so that the public is more careful in lending their certificates to other people to be used as collateral at the bank. This type of research is known as normative jurisprudence. The results of the research show that involving third parties in the process of debt contracts against credit is not prohibited. However, the regulation does not explicitly regulate the rights and obligations of third parties, so it cannot provide explicit legal protection to the third party as the guarantor in cases where he feels injured either by the debtor or the creditor of the credit. Consequently, the legal impact arising from the availability of collateral certificates of debt borrowers.




Penelitian ini bertujuan untuk menganalisis dampak hukum sertifikat bukan atas nama debitur yang dibuat sebagai jaminan kredit di Bank dan untuk menganalisa upaya penyelesaian pinjaman debitur yang mengalami wanprestasi sedang sertifikat bukan atas nama debitur yang dibuat sebagai jaminan kredit. Urgensi penelitian ini adalah agar masyarakat mendapatkan kepastian hukum tentang sertifikat bukan atas nama debitur yang dijadikan jaminan kredit di bank dan debitur mengalami wanprestasi agar masyarakat lebih berhati-hati dalam meminjamkan sertifikatnya kepada orang lain untuk dijadikan jaminan di bank. Jenis penelitian ini dikenal sebagai yuridis normatif. Hasil penelitian menunjukkan bahwa melibatkan pihak ketiga dalam proses perjanjian utang piutang terhadap kredit tidak dilarang. Namun, peraturan tersebut tidak secara eksplisit mengatur hak dan kewajiban pihak ketiga, sehingga tidak dapat memberikan perlindungan hukum yang jelas bagi pihak ketiga sebagai pemilik jaminan dalam kasus di mana ia merasa dirugikan baik terhadap debitur maupun kreditur kredit tersebut. Akibatnya, dampak hukum yang timbul dari adanya jaminan sertifikat hutang piutang

This research aims to explore the strategies implemented by companies to increase competitiveness in the digital era. Using a qualitative approach with a technology case study in Indonesia, namely the company PT Bukalapak.com. This research found that digital transformation, product innovation, customer experience expertise, and cross-sector collaboration are key strategies that support business competitiveness. This study concludes that companies need to integrate technology with organizational values ??to remain relevant in a dynamic business environment.

Digital marketing has become one of the main approaches in modern marketing strategies, especially with the rapid development of information and communication technology. In the modern era, consumer behavior has undergone a significant transformation, where purchasing decisions are increasingly influenced by information available online. Social media has a dominant role in building interactions between consumers and brands, while SEO and content marketing contribute to increasing brand awareness and purchasing decisions. In addition, personal and relevant digital advertising has been shown to increase conversion rates, while email marketing has a more significant impact on maintaining customer loyalty. Factors such as brand trust, the quality of information presented, and the overall user experience have also been found to have a significant influence on consumer purchasing decisions. Digital marketing not only functions as a promotional tool, but also as a means to build closer relationships with consumers, increase engagement, and create a more personalized purchasing experience.

Human resource management (HRM) is a branch of management that focuses on managing people within organizations. HRM involves selecting, developing, and retaining qualified individuals to achieve organizational goals efficiently. In the digital era, HRM faces challenges such as technological disruption and the rapid shift to automation. Modern technology has transformed training and development methods, enabling unlimited access to educational resources through online courses and digital platforms. Organizations must adapt by integrating digital tools in recruitment, training, and employee development processes to enhance efficiency and creativity. Additionally, the digital era has revolutionized business operations, enabling cost-efficient and flexible strategies through digital platforms like social media and e-commerce. However, digital transformation presents challenges, including cybersecurity threats, rapid technological changes, and digital inequality. Entrepreneurs must continuously adapt by learning new technologies, prioritizing data security, and leveraging digital solutions tailored to business needs. Digital transformation drives operational efficiency, creates new market opportunities, and enhances customer experiences, making it essential for organizations to remain competitive in a rapidly evolving landscape.

The rapid growth of the coffee business in Indonesia, especially in the city of Serang, has led to very fierce competition among coffee entrepreneurs. This requires coffee business owners to have the right strategy to be able to compete effectively. This study aims to analyze the influence of opportunities and challenges faced by Kopi Kenangan on the lifestyle of Gen Z in Serang City compared to other coffee shops. This research was conducted using a qualitative method to explore the perception of Gen Z towards the influence of opportunities and challenges offered by Kopi Kenangan compared to other coffee shops in Serang City. This study concludes that although Kopi Kenangan offers various competitive advantages, the existence of other coffee shops with their distinctive characteristics contributes to the diverse lifestyle choices of Gen Z in Serang City. These results are expected to provide input for coffee entrepreneurs in developing marketing strategies that are relevant to the needs and consumption trends of Gen Z.