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Profit - Profit Jurnal Manajemen, Bisnis dan Akuntansi - Vol. 4 Issue. 1 (2025)

Analisis Strategi Daya Saing Bisnis di Era Digital

Maha Puspa Ardhana, Munawaroh Munawaroh,



Abstract

This research aims to explore the strategies implemented by companies to increase competitiveness in the digital era. Using a qualitative approach with a technology case study in Indonesia, namely the company PT Bukalapak.com. This research found that digital transformation, product innovation, customer experience expertise, and cross-sector collaboration are key strategies that support business competitiveness. This study concludes that companies need to integrate technology with organizational values ??to remain relevant in a dynamic business environment.







DOI :


Sitasi :

0

PISSN :

2963-4989

EISSN :

2963-5292

Date.Create Crossref:

16-Apr-2025

Date.Issue :

18-Jan-2025

Date.Publish :

18-Jan-2025

Date.PublishOnline :

18-Jan-2025



PDF File :

Resource :

Open

License :