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Pengaruh Influencer Endorsement dan Content Marketing terhadap Minat Beli Gen-Z Pengguna Tiktok pada Produk Antarestar di Kota Makassar
Populer: Jurnal Penelitian Mahasiswa
Vol 5
, No 1
(2026)
The rapid development of social media, particularly TikTok, has transformed digital marketing strategies by emphasizing influencer endorsement and content marketing to reach Generation Z consumers. This generation is characterized by high social media usage and strong responsiveness to visual content and influencer recommendations. This study aims to analyze the effect of influencer endorsement and content marketing on the purchase intention of Generation Z TikTok users toward Antarestar product...
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The Role of Digital Financial Literacy and Organizational Cultureon Employee Performance with Financial Information systemas a Mediation variable, the Locus in Kodam IV/Diponegoro
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the influence of Digital Financial Literacy and Organizational Culture on Employee Performance with Financial Information Systems as a mediating variable in Kodam IV/Diponegoro. Using an explanatory quantitative approach, data was collected through a survey of TNI and civil servant personnel who handle financial administration (purposive sampling) and analyzed using SmartPLS. The test results show that Digital Financial Literacy has a positive and significant effect di...
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Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Produk Kerajinan Tembaga dan Kuningan CV. Logam Jaya Gallery di Desa Tumang
Aulia Ayu Damayanti
; Naswa Mar’atus Sholihah
; Shella Wulandari
; Mellyana Herawati
; Muhammad Aditya Yuliyanto
Vol 3
, No 1
(2026)
This in-depth study explores the comprehensive marketing strategies implemented by CV. Logam Jaya Gallery, a leading copper and brass craft business entity in Tumang Village, Boyolali. The research aims to identify the key factors behind the company's resilience in the face of intense industry competition. Using a qualitative approach, operational data was obtained in depth. The results show that the company integrates direct marketing through national and international exhibitions, while optimi...
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Evolusi Performa Arsitektur Deep Learning melalui Optimasi Bertahap dan Interpretabilitas Grad-CAM untuk Klasifikasi Penyakit Ikan Air Tawar
Prosiding Seminar Nasional Ilmu Teknik
Vol 2
, No 2
(2026)
Freshwater fish diseases significantly affect aquaculture productivity and economic sustainability, while accurate visual classification remains challenging due to interclass similarity and image variability. This study presents a comparative evaluation of three deep learning architectures—DenseNet201, ResNet50, and EfficientNetV2-S—using a stepwise optimization strategy combined with Gradient-weighted Class Activation Mapping (Grad-CAM) for freshwater fish disease classification. Models were tr...
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The Influence of Brand Image, Product Innovation and Lifestyle on Purchasing Decisions Purchase of Iphone Smartphones in Patumbak Village, Deli Serdang Village
International Journal of Management Science and Entrepreneurship
Vol 3
, No 1
(2026)
This study seeks to examine the influence of brand image, product innovation, and lifestyle on purchasing decisions for iPhone smartphones among residents of Patumbak Village, Dusun V, Deli Serdang. Specifically, it aims to analyze the individual effect of brand image on purchasing decisions, the effect of product innovation on purchasing decisions, and the effect of lifestyle on purchasing decisions, as well as their combined impact. The research employs a descriptive quantitative approach, uti...
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Factors Associated with Bullying Behavior among Adolescents in a Junior High School
International Journal of Health and Medicine
Vol 3
, No 1
(2026)
Bullying is a form of aggressive behavior commonly experienced by adolescents and has significant impacts on both physical and mental health. Schools, as primary social environments for teenagers, often become settings where bullying occurs. Several factors contribute to this behavior, particularly peer influence, family roles, and social media use. This study aimed to analyze factors related to bullying behavior among adolescents in a junior high school, including respondent characteristics, pe...
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Analisis Tren Gaji Profesi AI di Pasar Kerja Global Tahun 2025 Berdasarkan Data Lowongan Pekerjaan
Saturnus: Jurnal Teknologi dan Sistem Informasi
Vol 4
, No 1
(2026)
Rapid developments in the Artificial Intelligence (AI) industry have triggered an increased need for workers with specialized competencies, which has implications for significant variations in salary levels. This research aims to analyze the factors that influence salaries in the AI sector using the multiple linear regression method. The dataset used includes 15,000 AI job vacancies with variables including job and company characteristics. The data was engineered via the one-hot encoding method...
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Penggunaan Strategi Modifikasi Perilaku Islami dalam Menanamkan Kedisiplinan Anak pada Kegiatan Awal Rohani di TK Unggulan An-Nur Surabaya
Inovasi Pendidikan dan Anak Usia Dini
Vol 3
, No 1
(2026)
This study aims to determine the effect of Islamic behavior modification strategies through reward implementation on improving children's discipline in early spiritual activities at TK Unggulan An-Nur Surabaya. A quantitative approach was used with the Equivalent Time Sample Design involving 13 children aged 5–6 years. Observations were conducted over three weeks using indicators such as punctuality, attentiveness in prayer sessions, neat sitting, and memorization of short surahs and prayers. Th...
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Application of Deep Learning-Based Tolerance Values to Support Classroom Management in Class VI SDN Beji 01 Ungaran Timur
Proceeding of the International Conference on Global Education and Learning
Vol 2
, No 2
(2025)
This study aims to describe the application of deep learning based tolerance values with a pedagogical approach in supporting classroom management in grade VI of SDN Beji 01 East Ungaran. The deep learning approach is understood as a pedagogical strategy that emphasizes the cognitive, affective, and social engagement of students through meaningful learning experiences. This study uses a descriptive qualitative approach with data collection techniques in the form of semi-structured interviews, ob...
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Pemberdayaan Masyarakat Melalui Literasi Dunia Digital untuk Meningkatkan Pendapatan Keluarga di Desa Belimbing Kabupaten Ogan Komering Ulu Sumatera Selatan
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 4
, No 4
(2025)
The development of the digital world has brought significant changes to various aspects of people's lives, including the family economy. Digitalization opens up new opportunities for economic activity, particularly through the use of social media, marketplace platforms, and digital financial services. However, many people still lack adequate digital literacy and are therefore unable to optimally utilize this technology to increase family income. This community service activity aims to improve th...
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