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Menampilkan 1–3 dari 3 artikel
Brand Experience On Consumer Satisfaction Purchasing Mobile Legend Virtual Game Items A Literature Review
Mario Andreas Ginting
; Rusdiono Rusdiono
; Moudy Fitria Respati
; Syafrizal Helmi Situmorang
; Beby Karina Fawzeea Sembiring
International Journal of Management Science and Business
Vol 1
, No 4
(2024)
The purpose of the research is to find out Brand Experience in analyzing Consumer Satisfaction for the purchase of Virtual Items in the Mobile Legend game. The method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. Systematic literature reviews (SLRs) were conducted in two well-known databases, Science Direct and Scopus. After applying the inc...
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The Influence Of Influencer Marketing On Gen Z Consumer Purchase Interest a Literature Review
Dian Natari
; Rade Juliman Lumbantoruan
; Dwi Sakinah
; Syafrizal Helmi Situmorang
; Beby Karina Fawzeea Sembiring
International Journal of Management Science and Entrepreneurship
Vol 1
, No 4
(2024)
The purpose of this study is to determine the literature review on Influencer marketing and product quality on the purchase intention of generation Z consumers. Advances in internet technology have led to shifts in human lifestyles, especially in purchasing patterns. In writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic, and identifying gaps in existing knowledge.A systematic literature review (SLR)...
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The Influence of Brand Satisfaction on Brand Loyalty with Emotional Brand Attachment and Brand Love as Intervening Variables on Millennial Consumer at Clinic Ms Glow Medan
Fauziah Fauziah
; Endang Sulistia Rini
; Syafrizal Helmi Situmorang
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 1
(2024)
This research aims to test the influence of Brand Satisfaction on Brands Loyalty with Emotional Brand Attachment and Brand Love as Intervening Variables. In this study, the population was Millennial Consumers at Clinic Ms Glow Medan. Sample used in this research were 150 respondents, sampling technique using purposive sampling. Data collection uses questionnaires and answers assessed using a Likert scale. Data analysis uses SmartPLS with analysis methods SEM (Structural Equation Modeling). The r...
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