Klaim Artikel Anda
Verifikasi kepemilikan artikel akademik
Apakah artikel-artikel ini milik Anda?
Daftarkan diri Anda sebagai author untuk mengklaim artikel dan dapatkan profil akademik terverifikasi dengan fitur lengkap.
Badge Verifikasi
Profil terverifikasi resmi
Statistik Lengkap
H-index, sitasi, dan metrik
Visibilitas Tinggi
Tampil di direktori author
Kelola Publikasi
Dashboard artikel terpadu
Langkah-langkah Klaim Artikel:
- 1. Daftar akun author dengan email akademik Anda
- 2. Verifikasi email dan lengkapi profil
- 3. Login dan buka menu "Klaim Artikel"
- 4. Cari dan klaim artikel Anda
- 5. Tunggu verifikasi dari admin (1-3 hari kerja)
Menampilkan 1–6 dari 6 artikel
Strategi Komunikasi Pemasaran “Connection 88 Cafe Medan” Menggunakan Instagram dalam Meningkatkan Jumlah Konsumen
Rizki Ermaliza
; Endang Sulistya Rini
; Fadli Fadli
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Vol 5
, No 1
(2026)
This study aims to describe the marketing communication strategy through Instagram implemented by Connection 88 Café Medan. The background of this study is a decrease in the number of visitors which is suspected to be caused by a marketing strategy that is not optimal. Problems found include a lack of interaction with consumers on Instagram, such as rarely reposting customer Insta Stories, an unattractive feed display, inconsistency in uploading content every day, and not using influencer market...
Sumber Asli
Google Scholar
DOI
Analysis of User Experience and Perceived Value on Repurchase Intention With E- Satisfiction as an Intervening Variable in the Traveloka Application : Users of the Traveloka Application in Medan City
Suci Veny Beauty
; Endang Sulistya Rini
; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences
Vol 2
, No 2
(2025)
The development of the digital-based travel industry is growing rapidly in Indonesia, including in the city of Medan. Traveloka is one of the most widely used platforms for booking tickets and accommodations. However, despite its large user base, there are still complaints about the user experience of the traveloka application which will have an impact on user satisfaction. This study aims to analyze user experience and perceived value on repurchase intention through e-satisfaction for applicati...
Sumber Asli
Google Scholar
DOI
The Influence of Brand Image and Brand Love on Customer Loyalty with Customer Engagement as an Intervening Variable on Consumers Somethinc Brand at Delipark Mall Medan
Hartini Pratiwi Pane
; Endang Sulistya Rini
; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences
Vol 2
, No 2
(2025)
The purpose of study This is For analyze in a way direct and indirect direct Influence Brand Image and Brand Love Towards Customer Loyalty With Customer Engagement As An Intervening Variable On Somethinc Brand Consumers at Delipark Mall Medan . Population in study This is all over consumer Somethinc brand at Delipark Mall Medan with amount population that is not known with sure . Technique in taking sample in study This is use technique taking sample with method nonprobability sampling with tec...
Sumber Asli
Google Scholar
DOI
The Role of Emotional Marketing and Destination Image on Positive Electronic Word of Mouth through Tourist Satisfaction as a Mediating Variable in Siantar Zoo Tourism
Riki Riduansyah Rambe
; Endang Sulistya Rini
; Syafrizal Helmi Situmorang
International Journal of Economics, Commerce, and Management
Vol 2
, No 1
(2024)
This research uses visitor satisfaction as a mediating variable to examine and ascertain how emotional marketing and destination image affect positive electronic word-of-mouth in relation to Siantar Zoo tourism. Tourists who have been to Siantar Zoo made up the study's population. There are 271 responders in the sample utilized in this investigation. A questionnaire survey is the method used in this research to gather data. Descriptive analysis and the Structural Equation Model (PLS) were used i...
Sumber Asli
Google Scholar
DOI
The Influence of Brand Image, Product Quality and Price on Purchasing Decisions at Starbucks Coffee Multatuli Medan
Elfa Yolanda
; Endang Sulistya Rini
; Yeni Absah
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This research aims to examine the influence of brand image, product quality and price on purchasing decisions at Starbucks Coffee Multatuli Medan. In this research, the researcher distributed 75 questionnaires to consumers of Starbucks Coffee Multatuli Medan using accidental sampling, which is a method for testing coaecudental sampling, whoever the researcher meets by chance can be used as data used for sampling, if he is suitable as a data source and as long as 3 months. The researcher decided...
Sumber Asli
Google Scholar
DOI
The Influence of Brand Trust and Product Quality on Customer Loyalty Through Customer Engagement on Users Toyota Cars in Medan City
Indawati Lestari
; Isfenti Sadalia
; Endang Sulistya Rini
; Beby Karina Fawzeea Sembiring
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 2
(2023)
The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust an...
Sumber Asli
Google Scholar
DOI