The Effect of Servicescape and Brand Image on Repurchase Intention Through Customer Satisfaction on Maxx Coffee Customers

Riki Thomas Tarigan ; Beby Karina Fawzeea Sembiring ; Syafrizal Helmi Situmorang
International Journal of Economics and Management... 📅 2024 Vol 2, No 1 🔗 DOI: 10.61132/ijems.v2i1.429
Abstract
The purpose of this study was to determine and analyze the direct influence of Servicescape, Brand Image and Customer Satisfaction on Repurchase Intention and to see the role of Customer Satisfaction as an intervening variable. The research method used is descriptive associative using a sample of 150 respondents. The data analysis method used is (Partial Least Square) PLS using the Smart PLS application. The results showed that Servicescape and Customer Satisfaction have a positive and significant effect on Repurchase Intention; Brand Image has a positive but not significant effect on Repurchase Intention; Servicescape and Brand Image have a positive and significant effect on Customer Satisfaction; Servicescape and Brand Image have a positive and significant effect on Repurchase intention through customer satisfaction at Customer Maxx Coffee in Medan.
Keywords
Servicescape; Brand Image; Customer Satisfaction; Repurchase Intention
How to Cite

Riki Thomas Tarigan, et al. (2024). The Effect of Servicescape and Brand Image on Repurchase Intention Through Customer Satisfaction on Maxx Coffee Customers. International Journal of Economics and Management Sciences, 2(1). https://doi.org/10.61132/ijems.v2i1.429

Riki Thomas Tarigan; Beby Karina Fawzeea Sembiring; Syafrizal Helmi Situmorang, "The Effect of Servicescape and Brand Image on Repurchase Intention Through Customer Satisfaction on Maxx Coffee Customers," International Journal of Economics and Management Sciences, vol. 2, no. 1, 2024.

Riki Thomas Tarigan; Beby Karina Fawzeea Sembiring; Syafrizal Helmi Situmorang. "The Effect of Servicescape and Brand Image on Repurchase Intention Through Customer Satisfaction on Maxx Coffee Customers." International Journal of Economics and Management Sciences, vol. 2, no. 1, 2024.

Riki Thomas Tarigan; Beby Karina Fawzeea Sembiring; Syafrizal Helmi Situmorang. "The Effect of Servicescape and Brand Image on Repurchase Intention Through Customer Satisfaction on Maxx Coffee Customers." International Journal of Economics and Management Sciences 2, no. 1 (2024).

Riki Thomas Tarigan, et al. (2024) 'The Effect of Servicescape and Brand Image on Repurchase Intention Through Customer Satisfaction on Maxx Coffee Customers', International Journal of Economics and Management Sciences, 2(1). doi: 10.61132/ijems.v2i1.429.

Riki Thomas Tarigan; Beby Karina Fawzeea Sembiring; Syafrizal Helmi Situmorang. The Effect of Servicescape and Brand Image on Repurchase Intention Through Customer Satisfaction on Maxx Coffee Customers. International Journal of Economics and Management Sciences. 2024;2(1).

Artikel Terkait

Demographic Factors, Psychographic Factors, and Digital Promotion on Golf Participation Decisions: The Mediating Role of Sport Commitment

Lestari Wuryanti; Siti Auliya Putri; Ayu Nursari

Working Capital and Its Influence on Firm Performance and Sustained Growth: Evidence from Consumer Non-Cyclicals Manufacturing Companies on the Indonesia Stock Exchange

Elia Rossa; Nurasia Natsir

Clinical Leadership, Effective Communication, and Team-work Effectiveness: Mediating Role of Interprofessional Collaboration

Ester Lidia Paseki; Nofierni Nofierni; Sandra Dewi

The Effect of The Number of Msmes, The Number of Buildings and Grdp on City District Tax Revenue in South Sulawesi Province

Nur Alif Sapoetra; Abd. Rahim; Citra Ayni Kamaruddin; Sri Astuty; Abdul Rajab

Female Education, Poverty, and Household Factors in Reducing Stunting in Indonesia

Anita Kartika Putri; Ida Budiarty

The Role of Authentic Leadership in Improving Healthcare Workers Performance and Hospital Service Quality

Dian Mawarni
Tren Sitasi Jurnal