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Menampilkan 1–10 dari 10 artikel
Analysis of User Experience and Perceived Value on Repurchase Intention With E- Satisfiction as an Intervening Variable in the Traveloka Application : Users of the Traveloka Application in Medan City
Suci Veny Beauty
; Endang Sulistya Rini
; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences
Vol 2
, No 2
(2025)
The development of the digital-based travel industry is growing rapidly in Indonesia, including in the city of Medan. Traveloka is one of the most widely used platforms for booking tickets and accommodations. However, despite its large user base, there are still complaints about the user experience of the traveloka application which will have an impact on user satisfaction. This study aims to analyze user experience and perceived value on repurchase intention through e-satisfaction for applicati...
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The Influence of Brand Image and Brand Love on Customer Loyalty with Customer Engagement as an Intervening Variable on Consumers Somethinc Brand at Delipark Mall Medan
Hartini Pratiwi Pane
; Endang Sulistya Rini
; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences
Vol 2
, No 2
(2025)
The purpose of study This is For analyze in a way direct and indirect direct Influence Brand Image and Brand Love Towards Customer Loyalty With Customer Engagement As An Intervening Variable On Somethinc Brand Consumers at Delipark Mall Medan . Population in study This is all over consumer Somethinc brand at Delipark Mall Medan with amount population that is not known with sure . Technique in taking sample in study This is use technique taking sample with method nonprobability sampling with tec...
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The Effect of Servicescape and Brand Image on Repurchase Intention Through Customer Satisfaction on Maxx Coffee Customers
Riki Thomas Tarigan
; Beby Karina Fawzeea Sembiring
; Syafrizal Helmi Situmorang
International Journal of Economics and Management Sciences
Vol 2
, No 1
(2024)
The purpose of this study was to determine and analyze the direct influence of Servicescape, Brand Image and Customer Satisfaction on Repurchase Intention and to see the role of Customer Satisfaction as an intervening variable. The research method used is descriptive associative using a sample of 150 respondents. The data analysis method used is (Partial Least Square) PLS using the Smart PLS application. The results showed that Servicescape and Customer Satisfaction have a positive and significa...
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Brand Experience On Consumer Satisfaction Purchasing Mobile Legend Virtual Game Items A Literature Review
Mario Andreas Ginting
; Rusdiono Rusdiono
; Moudy Fitria Respati
; Syafrizal Helmi Situmorang
; Beby Karina Fawzeea Sembiring
International Journal of Management Science and Business
Vol 1
, No 4
(2024)
The purpose of the research is to find out Brand Experience in analyzing Consumer Satisfaction for the purchase of Virtual Items in the Mobile Legend game. The method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. Systematic literature reviews (SLRs) were conducted in two well-known databases, Science Direct and Scopus. After applying the inc...
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The Influence Of Influencer Marketing On Gen Z Consumer Purchase Interest a Literature Review
Dian Natari
; Rade Juliman Lumbantoruan
; Dwi Sakinah
; Syafrizal Helmi Situmorang
; Beby Karina Fawzeea Sembiring
International Journal of Management Science and Entrepreneurship
Vol 1
, No 4
(2024)
The purpose of this study is to determine the literature review on Influencer marketing and product quality on the purchase intention of generation Z consumers. Advances in internet technology have led to shifts in human lifestyles, especially in purchasing patterns. In writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic, and identifying gaps in existing knowledge.A systematic literature review (SLR)...
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The Psychological Pull of FoMO in Consumer Behavior: a Literature Review
Hartini Pratiwi Pane
; Syahrika Luthfi
; Ismail Napitupulu
; Syafrizal Helmi Situmorang
; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences
Vol 1
, No 4
(2024)
The purpose of the research is to find out FoMO in analyzing customer satisfaction. SLR method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. A systematic literature review (SLR) was conducted in two well-known databases, ScienceDirect and Scopus. After applying inclusion and exclusion criteria, 1,098 out of 3,977 articles were deemed relevan...
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The Influence of Price Perceptions, Service Quality and Trust on Gojek Customer Loyalty at the Universitas Sumatera Utara
Endang Lestari
; Arlina Nurbaity Lubis
; Beby Karina Fawzeea Sembiring
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This research aims to analyze the influence of price perceptions, service quality and trust on Gojek Customer Loyalty at the University of North Sumatra. The object of this research is Gojek users at the University of North Sumatra. The sampling technique uses non-probability sampling, the Convenience Sampling method. The number of samples used in this research was 218 respondents. The analytical method used in this research is a multiple linear regression model. The research results show that p...
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Pengaruh Brand Image, Expertiential Marketing, Dan Product Quality Terhadap Customer Loyalty Merek Tropicana Slim Pada Premium Community
Megaria Damanik
; Beby Karina Fawzeea Sembiring
; Rini, Endang Sulistya
; Arif Qaedi Hutagalung
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 1
, No 6
(2023)
One of the strategies used by Tropicana Slim to win the Top Brand Award for 4 (four) consecutive years is to enter the premium community through brand activation. This research aims to determine and analyze the influence of brand image, experiential marketing, and product quality on customer loyalty of the Tropicana Slim brand in the premium community. This research is associative research and the type of data used is quantitative. The population in this study are members of the premium communi...
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Determinants of Customer Loyalty at Bank Syariah Indonesia KCP Medan Iskandar Muda 1 in Medan City
Nikmir Rohmiati
; Arlina Nurbaiti Lubis
; Beby Karina Fawzeea Sembiring
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 2
(2023)
This research aims to determine the effect of service quality and customer satisfaction on customer loyalty and also aims to increase customer loyalty. This research used customers of Bank Syariah Indonesia KCP Medan Iskandar Muda 1 in Medan City as respondents in filling out the questionnaire as many as 170 customers. The tests used in this research are data quality tests, classical assumption tests, influence tests and hypothesis tests. From the results of this research, it was found that the...
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The Influence of Brand Trust and Product Quality on Customer Loyalty Through Customer Engagement on Users Toyota Cars in Medan City
Indawati Lestari
; Isfenti Sadalia
; Endang Sulistya Rini
; Beby Karina Fawzeea Sembiring
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 2
(2023)
The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust an...
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