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Menampilkan 1–2 dari 2 artikel
The Influence of Brand Image and Brand Love on Customer Loyalty with Customer Engagement as an Intervening Variable on Consumers Somethinc Brand at Delipark Mall Medan
Hartini Pratiwi Pane
; Endang Sulistya Rini
; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences
Vol 2
, No 2
(2025)
The purpose of study This is For analyze in a way direct and indirect direct Influence Brand Image and Brand Love Towards Customer Loyalty With Customer Engagement As An Intervening Variable On Somethinc Brand Consumers at Delipark Mall Medan . Population in study This is all over consumer Somethinc brand at Delipark Mall Medan with amount population that is not known with sure . Technique in taking sample in study This is use technique taking sample with method nonprobability sampling with tec...
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The Psychological Pull of FoMO in Consumer Behavior: a Literature Review
Hartini Pratiwi Pane
; Syahrika Luthfi
; Ismail Napitupulu
; Syafrizal Helmi Situmorang
; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences
Vol 1
, No 4
(2024)
The purpose of the research is to find out FoMO in analyzing customer satisfaction. SLR method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. A systematic literature review (SLR) was conducted in two well-known databases, ScienceDirect and Scopus. After applying inclusion and exclusion criteria, 1,098 out of 3,977 articles were deemed relevan...
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