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Menampilkan 1–5 dari 5 artikel
The Influence of Brand Image, Product Innovation and Lifestyle on Purchasing Decisions Purchase of Iphone Smartphones in Patumbak Village, Deli Serdang Village
Wahyu Dwi Sulindra
; Sari Wulandari
; Suhaila Husna Samosir
; Adrial Falahi
International Journal of Management Science and Entrepreneurship
Vol 3
, No 1
(2026)
This study seeks to examine the influence of brand image, product innovation, and lifestyle on purchasing decisions for iPhone smartphones among residents of Patumbak Village, Dusun V, Deli Serdang. Specifically, it aims to analyze the individual effect of brand image on purchasing decisions, the effect of product innovation on purchasing decisions, and the effect of lifestyle on purchasing decisions, as well as their combined impact. The research employs a descriptive quantitative approach, uti...
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The Influence of Lifestyle, Reference Group, and Attitude on Service Usage Decisions at Bio Live Health Home Sei Bamban
Nur Hazizah
; Suhaila Husna Samosir
; Melisa Zuriani Hasibuan
; Emelia Rahmadany Putri Gami
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study was conducted at Bio Live Healthy Home, located in Sei Bamban District, Serdang Bedagai Regency. The primary objective of this research is to determine how lifestyle, reference groups, and consumer attitudes influence the decision to use services offered by the institution. In a rapidly growing health and wellness industry, understanding consumer behavior is essential to improve service quality and increase customer engagement. To achieve the research objectives, the study employed a...
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The Impact of Customer Relationship, Satisfaction, and Brand Image on Loyalty at Ryandini's Chicken Claw Business in Sei Sijenggi
Kanaya Trinazwa
; Suhaila Husna Samosir
; Rukmini Rukmini
; Muhammad Dani Habra
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to identify and measure the influence of customer relationships, customer satisfaction, and brand image on customer loyalty at Ryandini’s Sweet Chicken Claw business, located in Sei Sijenggi Village, Hamlet III, Perbaungan District, Serdang Bedagai Regency. A quantitative research method was employed, with data collected through observation, documentation, and questionnaires. The questionnaires used a Likert scale as a measurement tool to assess respondents’ opinions accurately....
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The Influence of Work Capability, Innovative Work Behavior, and Internal Work Environment on Employee Performance at PTPN IV Regional II Kebun Limau Mungkur
Rizka Khairunnisya Br Sinaga
; Wan Dian Safina
; Suhaila Husna Samosir
; Nur’ain Harahap
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
The purpose of this research is to analyze and identify the influence of work capability, innovative work behavior, and internal work environment on employee performance at PTPN IV Regional II Kebun Limau Mungkur. This study involved 125 respondents, consisting of all employees of PTPN IV Regional II Kebun Limau Mungkur. The sample was determined using the Slovin formula, resulting in 95 participants in the survey. Data were collected through observation, documentation, interviews, and the distr...
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Digital Marketing Strategy Through Instagram And Tiktok Social Media Platforms In Increasing Sales At PT. Akasa Kreasi Bersama
Afni Suhaida
; Rukmini Rukmini
; Suhaila Husna Samosir
; Feni Damayanti
; Intan Ramadhani
; Muhammad Rizaldyi Wibowo
International Journal of Management and Digital Sciences
Vol 2
, No 2
(2025)
The development of digital technology has encouraged companies to utilize digital marketing to increase competitiveness and sales. This research analyzes digital marketing strategies through the social media platforms Instagram and TikTok at PT. Akasa Kreasi Bersama. Both platforms have the advantage of reaching a wider audience and increasing interaction with consumers through visual content and short videos. The research method used is descriptive qualitative with data collection techniques th...
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