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Menampilkan 1–3 dari 3 artikel
The Influence of Social Media, Price, and Servicescape on Purchasing Decisions at Warkop Mie Aceh Hijrah Jaya in Medan Amplas
Syafrin Ananda Harahap
; Rukmini Rukmini
; Muhammad Hilman Fikri
; Wan Dian Safina
; Toni Hidayat
; Muhammad Rizaldy Wibowo
International Journal of Management Science and Business
Vol 2
, No 3
(2025)
This research aims to determine the influence of Social Media, Price, and Servicescape on Purchase Decisions at Warkop Mie Aceh Hijrah Jaya Medan Amplas. In this research, data collection was conducted using purposive sampling, with a sample of 84 respondents. All analyses in this research were assisted by the SPSS 25.0 software. The data analysis techniques used included classical assumption tests, multiple linear regression analysis, and hypothesis testing. Based on the t-test results, it was...
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The Influence of Work Capability, Innovative Work Behavior, and Internal Work Environment on Employee Performance at PTPN IV Regional II Kebun Limau Mungkur
Rizka Khairunnisya Br Sinaga
; Wan Dian Safina
; Suhaila Husna Samosir
; Nur’ain Harahap
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
The purpose of this research is to analyze and identify the influence of work capability, innovative work behavior, and internal work environment on employee performance at PTPN IV Regional II Kebun Limau Mungkur. This study involved 125 respondents, consisting of all employees of PTPN IV Regional II Kebun Limau Mungkur. The sample was determined using the Slovin formula, resulting in 95 participants in the survey. Data were collected through observation, documentation, interviews, and the distr...
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The Effect of Brand Equity, Brand Loyalty, Work Productivity, and Organizational Commitment on Consumer Satisfaction at the Coconut Research Center Medan Palm Oil
Wan Dian Safina
; Emelia Rahmadhany
; Danang Yanuar Wibowo
; Frian Danil
; Innayah Innayah
; Ismiy Nurhabibah Harahap
; Siti Virza Amalia
International Journal of Management Science and Entrepreneurship
Vol 2
, No 2
(2025)
This study aims to analyze the influence of brand equity, brand loyalty, work productivity, and organizational commitment on consumer satisfaction at the Medan Palm Oil Research Center. The research method used is a survey with data collection through questionnaires distributed to consumers who interact with the Medan Palm Oil Research Center. The results of this study are compiled based on data analysis conducted to test the influence of brand equity, brand loyalty, work productivity, and organ...
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