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Menampilkan 1–2 dari 2 artikel
The Influence of Brand Image, Product Innovation and Lifestyle on Purchasing Decisions Purchase of Iphone Smartphones in Patumbak Village, Deli Serdang Village
Wahyu Dwi Sulindra
; Sari Wulandari
; Suhaila Husna Samosir
; Adrial Falahi
International Journal of Management Science and Entrepreneurship
Vol 3
, No 1
(2026)
This study seeks to examine the influence of brand image, product innovation, and lifestyle on purchasing decisions for iPhone smartphones among residents of Patumbak Village, Dusun V, Deli Serdang. Specifically, it aims to analyze the individual effect of brand image on purchasing decisions, the effect of product innovation on purchasing decisions, and the effect of lifestyle on purchasing decisions, as well as their combined impact. The research employs a descriptive quantitative approach, uti...
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The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas
Afni Suhaida
; Mhd. Dani Habra
; Sari Wulandari
; Arief Hadian
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to analyze the influence of entrepreneurial orientation, business environment, and management skills on the success of Micro, Small, and Medium Enterprises (MSMEs) at the Mulia Harjosari 1 Medan Amplas Women's Cooperative. The research method used is a quantitative approach with multiple linear regression analysis techniques. The population in this study was 241 people, with a sample of 70 respondents determined using the Slovin formula. Data were collected through questionnaires...
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