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Menampilkan 1–2 dari 2 artikel
The Influence of Brand Image, Product Innovation and Lifestyle on Purchasing Decisions Purchase of Iphone Smartphones in Patumbak Village, Deli Serdang Village
Wahyu Dwi Sulindra
; Sari Wulandari
; Suhaila Husna Samosir
; Adrial Falahi
International Journal of Management Science and Entrepreneurship
Vol 3
, No 1
(2026)
This study seeks to examine the influence of brand image, product innovation, and lifestyle on purchasing decisions for iPhone smartphones among residents of Patumbak Village, Dusun V, Deli Serdang. Specifically, it aims to analyze the individual effect of brand image on purchasing decisions, the effect of product innovation on purchasing decisions, and the effect of lifestyle on purchasing decisions, as well as their combined impact. The research employs a descriptive quantitative approach, uti...
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Implementation of Integrated Information System in Optimization of Public Services in The Regional Revenue Agency of Deli Serdang
Nurhasanah Febriyanti Harahap
; Rizka Khairunnisya Br Sinaga
; Amelia Amelia
; Siti Nurhaliza
; Nurul Nazwa Ayu Malinda
; Adrial Falahi
; Mhd Dani Habra
International Journal of Entrepreneurship and Management
Vol 2
, No 2
(2025)
This study analyzes the implementation of an integrated information system in public services at the Regional Revenue Agency (Bapenda) of Deli Serdang, particularly in the process of managing regional taxes. The research method used is descriptive qualitative, with data collection techniques including observation, interviews, and documentation. The results of the study show that the implementation of the integrated information system provides significant benefits in improving service efficiency,...
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