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Menampilkan 1–2 dari 2 artikel
The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas
Afni Suhaida
; Mhd. Dani Habra
; Sari Wulandari
; Arief Hadian
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to analyze the influence of entrepreneurial orientation, business environment, and management skills on the success of Micro, Small, and Medium Enterprises (MSMEs) at the Mulia Harjosari 1 Medan Amplas Women's Cooperative. The research method used is a quantitative approach with multiple linear regression analysis techniques. The population in this study was 241 people, with a sample of 70 respondents determined using the Slovin formula. Data were collected through questionnaires...
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Digital Marketing Strategy Through Instagram And Tiktok Social Media Platforms In Increasing Sales At PT. Akasa Kreasi Bersama
Afni Suhaida
; Rukmini Rukmini
; Suhaila Husna Samosir
; Feni Damayanti
; Intan Ramadhani
; Muhammad Rizaldyi Wibowo
International Journal of Management and Digital Sciences
Vol 2
, No 2
(2025)
The development of digital technology has encouraged companies to utilize digital marketing to increase competitiveness and sales. This research analyzes digital marketing strategies through the social media platforms Instagram and TikTok at PT. Akasa Kreasi Bersama. Both platforms have the advantage of reaching a wider audience and increasing interaction with consumers through visual content and short videos. The research method used is descriptive qualitative with data collection techniques th...
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