The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas

Afni Suhaida ; Mhd. Dani Habra ; Sari Wulandari ; Arief Hadian
International Journal of Management and Digital Sc... 📅 2025 Vol 2, No 3 🔗 DOI: 10.70062/managementdynamics.v2i3.300
Abstract
This study aims to analyze the influence of entrepreneurial orientation, business environment, and management skills on the success of Micro, Small, and Medium Enterprises (MSMEs) at the Mulia Harjosari 1 Medan Amplas Women's Cooperative. The research method used is a quantitative approach with multiple linear regression analysis techniques. The population in this study was 241 people, with a sample of 70 respondents determined using the Slovin formula. Data were collected through questionnaires and analyzed using the SPSS version 26 program. The results of the study showed that partially and simultaneously, the three independent variables, namely entrepreneurial orientation, business environment, and management skills, had a positive and significant effect on the success of MSMEs. The coefficient of determination (R²) value of 41.7% indicates that the model used is able to explain the variation in MSME success by 41.7%, while the rest is influenced by other variables outside the model. This finding emphasizes the importance of strengthening entrepreneurial capacity, effective managerial management, and creating a business environment that supports the growth and success of MSMEs, especially in women's cooperatives.
Keywords
Business Environment; Entrepreneurial Orientation; Management Ability; MSME Success; Women's Cooperatives growth and success of MSMEs
How to Cite

Afni Suhaida, et al. (2025). The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas. International Journal of Management and Digital Sciences, 2(3). https://doi.org/10.70062/managementdynamics.v2i3.300

Afni Suhaida; Mhd. Dani Habra; Sari Wulandari; Arief Hadian, "The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas," International Journal of Management and Digital Sciences, vol. 2, no. 3, 2025.

Afni Suhaida; Mhd. Dani Habra; Sari Wulandari; Arief Hadian. "The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas." International Journal of Management and Digital Sciences, vol. 2, no. 3, 2025.

Afni Suhaida; Mhd. Dani Habra; Sari Wulandari; Arief Hadian. "The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas." International Journal of Management and Digital Sciences 2, no. 3 (2025).

Afni Suhaida, et al. (2025) 'The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas', International Journal of Management and Digital Sciences, 2(3). doi: 10.70062/managementdynamics.v2i3.300.

Afni Suhaida; Mhd. Dani Habra; Sari Wulandari; Arief Hadian. The Influence of Entrepreneurial Orientation, Business Environment and Management Ability on Success MSMEs : Case Study on Women's Cooperatives Mulia Harjosari 1 Medan Amplas. International Journal of Management and Digital Sciences. 2025;2(3).

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