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Analisis Peran Influencer Marketing dalam Membangun Brand Awareness dan Kepercayaan Konsumen pada Generasi Z
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 1
(2025)
This study aims to examine the influence of influencer marketing in increasing brand awareness and consumer trust among generation Z with a case study of Scarlett Whitening. Using quantitative methods, this study tests the hypothesis through path analysis. The results show that influencer marketing has a significant influence on brand awareness and consumer trust. Influencer credibility, authenticity, and engagement are the main factors in forming positive perceptions of the brand. Scarlett Whit...
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Peran Mediasi Komitmen Afektif pada Pengaruh Etika Kerja Islami Terhadap Kinerja Pegawai
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 1
(2025)
This study analyzes the influence of Islamic work ethics on employee performance, with affective commitment as a mediating variable. Using a descriptive quantitative approach, the study involved 165 employees from a total population of 279, selected through purposive sampling. Data were analyzed using the PLS-SEM method. The results indicate that Islamic work ethics have a positive and significant effect on both employee performance and affective commitment. Additionally, affective commitment ha...
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Analisis Kualitas Pelayanan Publik di Kantor Desa Macanputih Kecamatan Kabat Banyuwangi
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
The village government has an important role in providing direct services to the community, both administrative, social, and other services related to the daily needs of residents. The quality of public services is one of the main indicators in assessing the success of village government administration (Irawan, 2017). According to Parasuraman, Zeithaml & Berry (1988), service quality can be measured through five dimensions, known as the SERVQUAL theory, namely: Tangibles, Reliability, Respon...
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Literature Review Pemanfaatan Cangkang Kerang Sebagai Absorben Limbah Kimia: Pendekatan Ekologi Lingkungan Untuk Pengelolaan Sumber Daya Alam yang Berkelanjutan
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
The utilization of clam shells as adsorbents has attracted considerable attention due to their ability to adsorb contaminants such as heavy metals, hazardous substances, and oil. Clam shells, which are composed mainly of calcium carbonate (CaCO₃), possess a porous structure that favors adsorption. Calcium carbonate imparts alkaline properties that neutralize acidic effluents and promote the formation of precipitates. Physical and chemical modifications can enhance the surface area and porosity o...
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Pengaruh Pengelolaan Kearsipan terhadap Efisiensi Kerja Pada Kantor Dinas Perpustakaan dan Arsip Daerah Provinsi Maluku
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
Archives management plays a crucial role in ensuring the accountability of an organization, as proper management of archives can enhance transparency and operational effectiveness. Based on observations made at the Maluku Province Regional Library and Archives Office, several issues were identified within the current archiving system. One of the key problems is the lack of knowledge about proper archives management, which causes significant barriers during the archiving process. The office emplo...
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Tren Publikasi Ilmiah dalam Kajian Digitalisasi Pelayanan Publik : Analisis Bibliometric Data Scopus
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This study examines trends in scientific publications on digitalization from 2014 to 2024 published in Scopus-indexed journals worldwide. Data were collected from the Scopus database on October 6, 2024, at 21:56 WIB using the keywords "Digitalization" and "Public Services." A total of 593 documents were found in various categories, including titles, abstracts, and keywords. To analyze these documents, the authors employed the VOSviewer program (version 1.6.17), which enables the visualization of...
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Adaptive Cyber Defense using Advanced Deep Reinforcement Learning Algorithms: A Real-Time Comparative Analysis
Journal of Computing Theories and Applications
Vol 2
, No 4
(2025)
Cybersecurity is continuously challenged by increasingly sophisticated and dynamic cyber-attacks, necessitating advanced adaptive defense mechanisms. Deep Reinforcement Learning (DRL) has emerged as a promising approach, offering significant advantages over traditional intrusion detection methods through real-time adaptability and self-learning capabilities. This paper presents an advanced adaptive cybersecurity framework utilizing five prominent DRL algorithms: Deep Q-Network (DQN), Proximal Po...
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A Comparative Analysis of an Enhanced Hybrid Model for Predicting Dollar Against Naira Exchange Rate Using Deep Learning and Statistical Methods
Journal of Computing Theories and Applications
Vol 2
, No 4
(2025)
In today’s global economy, accurately predicting foreign exchange rates or estimating their trends correctly is crucial for informed investment decisions. Despite the success of standalone models like ARIMA and deep learning models like LSTM, challenges persist in capturing both linear and nonlinear dynamics in highly volatile exchange rate environments. Motivated by the limitations of these individual models and the need for more robust forecasting tools, this study proposes a hybrid ARIMA-LSTM...
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An Intelligent Route Planning Approach Using Modified Particle Swarm Optimization for Robot Assisted Minimally Invasive Surgery
Journal of Computing Theories and Applications
Vol 2
, No 4
(2025)
Minimally invasive surgery offers several advantages, including reduced blood loss, smaller incisions, less pain, and a lower risk of complications than open surgery. This approach enhances patient comfort and supports faster recovery. When guided by optimal path planning, surgical robots can accurately navigate the body to remove malignant tumors with high precision. This study proposes a Modified Particle Swarm Optimization (MPSO) algorithm to determine the optimal path for robotic-assisted mi...
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Analisis Pengaruh Pendapatan Pembiayaan Ijarah Terhadap Pendapatan Total di Baitul Mal Watamwil (BMT) An-Nur Muhammadiyah Cimanggu Periode 2021-2024
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 3
, No 1
(2025)
This study aims to determine the effect of ijarah financing income on total income at BMT An-Nur Muhammadiyah Cimanggu for the 2021-2024 period. This research is a field research using a descriptive-analytical method, meaning that it describes and analyzes data in the field to draw precise and accurate conclusions. The approach used is a quantitative approach. In this study the data used is secondary data in the form of financial reports per semester provided by BMT. The data collection methods...
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