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Pengaruh Customer Experience dan Promosi Penjualan terhadap Repurchase Intention : (Studi pada Konsumen Nivea Men di Kota Medan)
Meichell Topan Panjaitan
; Nana Dyki Dirbawanto
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 4
(2025)
This study aims to analyze the influence of Customer Experience and sales promotions on repurchase intention of Nivea Men consumers in Medan City. The background of the study is based on the increasing competition in the men's skincare industry which demands effective marketing strategies to maintain consumer loyalty. The research method uses a quantitative approach with an associative research type. The research sample consisted of 96 respondents determined by purposive sampling technique. The...
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Analisis Pengembangan Wisata dan Branding Wisata terhadap Occupancy Raja Hotel Samosir Parbaba
Rendy Gultom
; Nana Dyki Dirbawanto
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 4
(2025)
Tourism development plays a vital role in attracting visitors, while destination branding contributes to shaping a positive image and a strong identity for the destination. This study employed a qualitative descriptive approach, with data collected through observation, in-depth interviews, and documentation involving the hotel owner, manager, and staff. The aim of this research is to analyze the influence of tourism development and destination branding on the occupancy rate at Raja Hotel Samosir...
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Memahami Keputusan Pembelian Produk Sunscreen Azarine: Peran Pemasaran Influencer dan Citra Merek pada Mahasiswa Kota Medan
Sihotang, Anindya Windy
; Greasia Oriza Sitio
; Putri Patricia Sitinjak
; Onan Marakali Siregar
; Yossie Rossanty
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 4
, No 1
(2025)
The purpose of this research is to learn how certain students in Medan City are influenced to buy Azarine sunscreen products by influencer marketing and brand image. More and more people, particularly students, are realizing the need of preventing sun damage to their skin, therefore sunscreen solutions have quickly become an integral part of skin care regimens. Researchers in this research used a quantitative approach by surveying people who had used Azarine products. Using SPSS software version...
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Pengaruh Keterampilan Wirausaha dan Motivasi Berwirausaha terhadap Keberhasilan Usaha : Studi pada UMKM di Kota Medan
Andi Muharamen
; Onan Marakali Siregar
Jurnal Pemimpin Bisnis Inovatif
Vol 2
, No 1
(2025)
MSME entrepreneurship is one aspect of local economic development while contributing to the employment network in Medan city. With the existence of MSMEs, they are able to contribute to regional economic development and reduce unemployment. However, in the process of running a business, there are obstacles for entrepreneurs, namely the lack of entrepreneurial skills and lack of motivation in entrepreneurship which can affect the success of MSMEs. This study aims to determine the effe...
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