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Pengaruh Customer Experience dan Promosi Penjualan terhadap Repurchase Intention : (Studi pada Konsumen Nivea Men di Kota Medan)
Meichell Topan Panjaitan
; Nana Dyki Dirbawanto
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 4
(2025)
This study aims to analyze the influence of Customer Experience and sales promotions on repurchase intention of Nivea Men consumers in Medan City. The background of the study is based on the increasing competition in the men's skincare industry which demands effective marketing strategies to maintain consumer loyalty. The research method uses a quantitative approach with an associative research type. The research sample consisted of 96 respondents determined by purposive sampling technique. The...
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Analisis Pengembangan Wisata dan Branding Wisata terhadap Occupancy Raja Hotel Samosir Parbaba
Rendy Gultom
; Nana Dyki Dirbawanto
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 4
(2025)
Tourism development plays a vital role in attracting visitors, while destination branding contributes to shaping a positive image and a strong identity for the destination. This study employed a qualitative descriptive approach, with data collected through observation, in-depth interviews, and documentation involving the hotel owner, manager, and staff. The aim of this research is to analyze the influence of tourism development and destination branding on the occupancy rate at Raja Hotel Samosir...
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Pengaruh Online Customer Review Dan Perceived Risk Terhadap Keputusan Pembelian : (Studi Pada Konsumen Sociolla Kota Medan)
Karin Aurani
; Nana Dyki Dirbawanto
Jurnal Manajemen Bisnis Era Digital
Vol 1
, No 2
(2024)
Currently, the beauty care industry is experiencing significant sales growth. However, in 2022, the number of monthly web visits to Sociolla decreased. High perceived risk can make consumers hesitant to make purchases. Similarly, online customer reviews can greatly impact consumer confidence. This study aims to determine the effect of online customer reviews and perceived risk on purchasing decisions for Sociolla consumers in Medan city. The research employed a quantitative approach with an asso...
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