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Analisis Fanatisme dan Loyalitas Suporter pada Keputusan Pembelian Merchandise Klub PSMS Medan
Rizky Syahputra
; Hafiza Adlina
; Onan Marakali Siregar
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Vol 4
, No 3
(2026)
This study analyzes the role of supporter fanaticism and loyalty in influencing the purchase decisions of official PSMS Medan merchandise. A qualitative descriptive method was employed through in-depth interviews, observation, and documentation, supported by secondary data from literature studies. The results show that fanaticism is reflected in emotional attachment, active involvement, long-term support, and social environmental influences. Supporter loyalty appears in consistent attendance at...
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Pengaruh Influencer dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Bika Ambon Ahun di Kota Medan
Yohanes Harefa
; Kartini Harahap
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 4
, No 1
(2026)
This study aims to analyze the influence of influencers and electronic word of mouth (e-WOM) on the purchase decision of Bika Ambon Ahun in Medan City. The rapid development of social media has transformed how consumers obtain information and make purchasing decisions, making influencers and e-WOM essential components in shaping consumer perceptions and behavior. This research employs an associative quantitative method with data collected through questionnaires distributed to consumers who...
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Pengaruh Diferensiasi Produk dan Inovasi Produk terhadap Keunggulan Bersaing Motor Honda Beat Street di Kota Medan
Alvin Pratama Wahyu
; Feronica Simanjorang
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 4
, No 1
(2026)
This study aims to analyze the effect of product differentiation and product innovation on the competitive advantage of the Honda Beat Street motorcycle in Medan City. The research employed a quantitative method with an associative approach, involving 97 respondents who are users of Honda Beat Street. Data were collected through questionnaires and analyzed using validity tests, reliability tests, multiple linear regression, t-tests, and F-tests. The results show that product differentiation has...
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Pengaruh Product Ingredients dan Halal Certification terhadap Minat Beli Konsumen pada Produk Mie Udon di Kota Medan: Studi pada Konsumen Produk Mie Udon di Kota Medan
Muhammad Aulia Rifki Nst
; Kartini Harahap
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 4
, No 1
(2026)
This study aims to analyze the influence of Product Ingredients and Halal Certification on Consumer Purchase Intention toward udon products in Medan City. The research background is grounded in the increasing concern of Muslim consumers regarding the clarity of product composition and the legality of halal certification, particularly for foreign food products such as Japanese udon. The study employed a quantitative approach with a causal associative design, involving respondents who had purchase...
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Pengaruh Relationship Marketing dan Eservicescape terhadap Loyalitas Pelanggan: Studi pada Pengguna E-Commerce Tokopedia di Kota Medan
Yohanes Manao
; Kartini Harahap
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 4
, No 1
(2026)
This study aims to analyze the influence of relationship marketing and e-servicescape on customer loyalty of Tokopedia users in Medan City. The rapid development of digital technology encourages Tokopedia to build long-term relationships with customers while creating a convenient and secure online shopping experience. This research employed a quantitative method with an associative approach, using data collected through questionnaires distributed to 100 Tokopedia users in Medan City and analyzed...
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Pengaruh Brand Awareness dan Lifestyle terhadap Minat Beli Produk IQOS di Kota Medan
Yasser Muda Panjaitan
; Kartini Harahap
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 4
(2025)
This study aims to analyze the influence of Brand Awareness and lifestyle on the purchase intention of IQOS products in Medan City. The background of this research is based on the shifting consumption patterns of urban society, which increasingly prioritizes health and modern lifestyles, leading to a transition from conventional cigarettes to alternative tobacco products. The research method applied is quantitative with an associative approach, using questionnaires and literature studies. The re...
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Pengaruh Omnichannel Marketing, Product Assortment, dan Online Customer Review terhadap Minat Beli Konsumen Mixue di Kota Medan
Yohannes Sinaga
; Feby Aulia Safrin
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 4
(2025)
The food and beverage (F&B) industry in Indonesia has experienced rapid growth, particularly in the ice cream and frozen dessert subsector, marked by increasing sales and intensifying competition. This development requires businesses, including Mixue, to implement effective marketing strategies through the integration of digital and physical channels (Omnichannel Marketing), product assortment, and online customer reviews. This study employs a quantitative causal-associative approach using s...
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Pengaruh Brand Image, Product Quality dan Price terhadap Loyalitas Konsumen pada Sepatu Olahraga : (Studi pada Atlet Basket di Kota Medan)
Muhammad Ayman Ashari
; Hafiza Adlina
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 4
(2025)
This study aims to analyze the influence of brand image, product quality, and price on consumer loyalty toward sports shoes among basketball athletes in Medan City. The research employed a quantitative approach with an associative design by distributing questionnaires to 78 respondents. The results indicate that brand image has no significant effect on consumer loyalty, while product quality and price show a positive influence. Simultaneously, the three variables contribute to the formation of c...
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Pengaruh Omnichannel Marketing dan Product Assortment terhadap Minat Beli Konsumen Evolene : (Studi pada Konsumen Evolene di Kota Medan)
William Dika Manihuruk
; Ainun Mardhiyah
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 4
(2025)
Exercise is an essential activity for maintaining physical fitness and has driven the growing demand for fitness supplements. Evolene, as one of the leading supplement brands in Indonesia, implements Omnichannel Marketing and Product Assortment strategies to expand its market reach. This study aims to analyze the influence of these two strategies on consumer purchase intention toward Evolene in Medan City. The research employed an associative quantitative approach with questionnaires as the prim...
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Pengaruh Variasi Produk dan Store Atmosphere terhadap Kunjungan Kembali Konsumen Kilat Kuphi Jalan Garuda Kota Medan
Abdul Aziz Nasution
; Hafiza Adlina
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 4
(2025)
This study aims to analyze the effect of product variation and store atmosphere on customer revisit intention at Kilat Kuphi, Jalan Garuda, Medan. A quantitative associative approach was applied by distributing questionnaires to 100 respondents, and the data were analyzed using inferential statistics with SPSS. The results show that both product variation and store atmosphere have a positive and significant influence, either partially or simultaneously, on revisit intention. Product tangibility...
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