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Analisis Fanatisme dan Loyalitas Suporter pada Keputusan Pembelian Merchandise Klub PSMS Medan
Rizky Syahputra
; Hafiza Adlina
; Onan Marakali Siregar
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Vol 4
, No 3
(2026)
This study analyzes the role of supporter fanaticism and loyalty in influencing the purchase decisions of official PSMS Medan merchandise. A qualitative descriptive method was employed through in-depth interviews, observation, and documentation, supported by secondary data from literature studies. The results show that fanaticism is reflected in emotional attachment, active involvement, long-term support, and social environmental influences. Supporter loyalty appears in consistent attendance at...
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Pengaruh Variasi Produk dan Store Atmosphere terhadap Kunjungan Kembali Konsumen Kilat Kuphi Jalan Garuda Kota Medan
Abdul Aziz Nasution
; Hafiza Adlina
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 4
(2025)
This study aims to analyze the effect of product variation and store atmosphere on customer revisit intention at Kilat Kuphi, Jalan Garuda, Medan. A quantitative associative approach was applied by distributing questionnaires to 100 respondents, and the data were analyzed using inferential statistics with SPSS. The results show that both product variation and store atmosphere have a positive and significant influence, either partially or simultaneously, on revisit intention. Product tangibility...
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Pengaruh Brand Image, Product Quality dan Price terhadap Loyalitas Konsumen pada Sepatu Olahraga : (Studi pada Atlet Basket di Kota Medan)
Muhammad Ayman Ashari
; Hafiza Adlina
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 4
(2025)
This study aims to analyze the influence of brand image, product quality, and price on consumer loyalty toward sports shoes among basketball athletes in Medan City. The research employed a quantitative approach with an associative design by distributing questionnaires to 78 respondents. The results indicate that brand image has no significant effect on consumer loyalty, while product quality and price show a positive influence. Simultaneously, the three variables contribute to the formation of c...
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