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Menampilkan 1–4 dari 4 artikel
Pengaruh Influencer dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Bika Ambon Ahun di Kota Medan
Yohanes Harefa
; Kartini Harahap
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 4
, No 1
(2026)
This study aims to analyze the influence of influencers and electronic word of mouth (e-WOM) on the purchase decision of Bika Ambon Ahun in Medan City. The rapid development of social media has transformed how consumers obtain information and make purchasing decisions, making influencers and e-WOM essential components in shaping consumer perceptions and behavior. This research employs an associative quantitative method with data collected through questionnaires distributed to consumers who...
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Pengaruh Product Ingredients dan Halal Certification terhadap Minat Beli Konsumen pada Produk Mie Udon di Kota Medan: Studi pada Konsumen Produk Mie Udon di Kota Medan
Muhammad Aulia Rifki Nst
; Kartini Harahap
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 4
, No 1
(2026)
This study aims to analyze the influence of Product Ingredients and Halal Certification on Consumer Purchase Intention toward udon products in Medan City. The research background is grounded in the increasing concern of Muslim consumers regarding the clarity of product composition and the legality of halal certification, particularly for foreign food products such as Japanese udon. The study employed a quantitative approach with a causal associative design, involving respondents who had purchase...
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Pengaruh Relationship Marketing dan Eservicescape terhadap Loyalitas Pelanggan: Studi pada Pengguna E-Commerce Tokopedia di Kota Medan
Yohanes Manao
; Kartini Harahap
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 4
, No 1
(2026)
This study aims to analyze the influence of relationship marketing and e-servicescape on customer loyalty of Tokopedia users in Medan City. The rapid development of digital technology encourages Tokopedia to build long-term relationships with customers while creating a convenient and secure online shopping experience. This research employed a quantitative method with an associative approach, using data collected through questionnaires distributed to 100 Tokopedia users in Medan City and analyzed...
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Pengaruh Brand Awareness dan Lifestyle terhadap Minat Beli Produk IQOS di Kota Medan
Yasser Muda Panjaitan
; Kartini Harahap
; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 4
(2025)
This study aims to analyze the influence of Brand Awareness and lifestyle on the purchase intention of IQOS products in Medan City. The background of this research is based on the shifting consumption patterns of urban society, which increasingly prioritizes health and modern lifestyles, leading to a transition from conventional cigarettes to alternative tobacco products. The research method applied is quantitative with an associative approach, using questionnaires and literature studies. The re...
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