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Menampilkan 1–10 dari 23 artikel
Perbandingan Model Machine Learning dalam Memprediksi Churn Pelanggan Telekomunikasi
Jurnal Manajemen Riset Inovasi
Vol 4
, No 2
(2026)
This study examines customer churn prediction in subscription-based telecommunications from a digital marketing perspective using machine learning. The analysis utilizes a secondary dataset of 7,043 customer records that simulate behavioral, contractual, and financial attributes commonly found in telecom services. Three classification algorithms Logistic Regression, Random Forest, and Gradient Boosting are applied to model churn behavior. Data preprocessing includes handling missing values, enco...
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Improving Students’ Reading Comprehension of Narrative Text Through Storytelling Using Webtoon at First Grade of MA Daruttolibin Watumalang
International Journal of Education and Literature
Vol 5
, No 1
(2026)
English is an international language that plays a vital role in education and technology; therefore, students are required to master reading comprehension skills, especially narrative texts, to face the challenges of globalization. This study, entitled "Improving Students' Reading Comprehension of Narrative Texts Through Storytelling Activities Using Webtoons in Grade I of MA Daruttholibin Watumalang," aims to improve students' reading comprehension of narrative texts through storytelling activi...
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Pengaruh Kepemimpinan Transaksional, Kepemimpinan yang Melayani, dan Integritas Kerja terhadap Kinerja Karyawan
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
This study aims to analyze the influence of transactional leadership, servant leadership, and work integrity on employee performance at PT. Istana Argo Kartika (Sanken) Surabaya Branch. The research applies a quantitative approach with an associative design to examine the relationships among variables. The population consists of all permanent employees, and because the total number is limited, a saturated sampling technique was used so that every employee could serve as a respondent. Data were c...
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Pengaruh Kualitas Layanan, Atmosfer Cafe Dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Omah Petoeng Tulungagung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of service quality, café atmosphere, and trust on customer loyalty at Omah Petoeng Tulungagung. The research employed a quantitative approach with an associative design. The population consisted of customers who had made at least two purchases, with a sample of 112 respondents selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression with SPSS version 25. The result...
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Pengaruh Price, Promotion Dan Location Terhadap Customer Satisfaction Pada Laundry The Daily Wash Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the effect of price, promotion, and location on customer satisfaction at The Daily Wash Laundry Kediri. This research employs a quantitative associative approach to examine the causal relationship among variables. The sample consists of 170 respondents selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through validity and reliability testing, classical assumption tests, and multiple linear regression ana...
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Pengaruh Harga, Service Quality Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada UMKM Jamu Herbal Pare
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of price, service quality, and product quality on consumer satisfaction at Herbal Medicine MSMEs in Pare, Kediri. The research uses a quantitative associative approach to explain the causal relationship between variables. Data were collected through a questionnaire distributed to 133 respondents selected using accidental sampling. The instrument was tested for validity and reliability, followed by classical assumption tests to ensure data normality, linea...
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Pengaruh Inovasi Produk, Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Bromfiets Cafe Srengat Blitar
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of product innovation, brand image, and service quality on consumer purchasing decisions at Bromfiets Cafe Srengat Blitar. The research is motivated by the growing competition in the culinary industry, which requires businesses to continuously innovate, strengthen brand image, and improve service quality to retain customers. The research method employed a quantitative associative approach, with data collected through questionnaires distributed to 121 resp...
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Pengaruh Etos Kerja, Semangat Kerja dan Lingkungan Kerja Fisik Terhadap Kinerja Pegawai Pada Badan Pendapatan, Pengelola Keuangan dan Aset Daerah (BPPKAD) Kota Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of work ethic, work spirit, and physical work environment on employee performance at the Regional Revenue, Financial, and Asset Management Agency (BPPKAD) of Kediri City. This research employed an associative quantitative method with a descriptive approach. The population consisted of 215 employees, and a purposive sampling technique was used to select 100 respondents. Data were collected using a five-point Likert scale questionnaire that had been tested...
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Pengendalian Kualitas Produk Menggunakan Metode Six Sigma dengan Pendekatan DMAIC pada UD. Palapa
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 3
(2025)
The purpose of this research is to use the six sigma approach to assess the quality of cracker manufacturing at UD. Palapa in Nganjuk Regency. This technology was chosen because it allows for quantitative measurement and analysis of product defect levels, as well as the identification of defect-causing variables. The study was carried out using the DMAIC (Define, Measure, Analyze, Improve, Control) steps and statistical methods such as Pareto diagrams, fishbone diagrams, and C-chart control char...
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Pengaruh Beban Kerja, Budaya Organisasi, dan Disiplin Kerja terhadap Produktivitas Kerja pada Ud. Berkah Andita Mandiri II
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 5
(2025)
This study aims to analyze the effect of workload, organizational culture, and work discipline on employee productivity at UD. Berkah Andita Mandiri II. In today’s competitive business environment, employee productivity is considered a crucial determinant of organizational performance and sustainability. The research employed a quantitative approach using a survey method by distributing structured questionnaires to employees. A total of respondents participated, and the data collected were proce...
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