📅 28 October 2025
DOI: 10.58192/ebismen.v4i4.3808
Pengaruh Price, Promotion Dan Location Terhadap Customer Satisfaction Pada Laundry The Daily Wash Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Universitas Maritim AMNI
📄 Abstract
This study aims to analyze the effect of price, promotion, and location on customer satisfaction at The Daily Wash Laundry Kediri. This research employs a quantitative associative approach to examine the causal relationship among variables. The sample consists of 170 respondents selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through validity and reliability testing, classical assumption tests, and multiple linear regression analysis using SPSS version 26. The results show that price, promotion, and location each have a positive and significant effect on customer satisfaction. Simultaneously, the three variables significantly influence customer satisfaction with a determination coefficient value of 0.908, indicating that 90.8% of customer satisfaction variation can be explained by these variables. These findings indicate that a combination of appropriate pricing, effective promotion, and strategic location significantly enhances customer satisfaction in the modern laundry service industry.
🔖 Keywords
#Price; Promotion; Location; Customer satisfaction
ℹ️ Informasi Publikasi
Tanggal Publikasi
28 October 2025
Volume / Nomor / Tahun
Volume 4, Nomor 4, Tahun 2025
📝 HOW TO CITE
Fressiska, Nanda Tri; Muttaqien, Zaenul; Mahaputra, Agung Pambudi, "Pengaruh Price, Promotion Dan Location Terhadap Customer Satisfaction Pada Laundry The Daily Wash Kediri," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 4, no. 4, Oct. 2025.
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