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Pengaruh Kualitas Layanan, Atmosfer Cafe Dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Omah Petoeng Tulungagung
Sari, Desy Mayang
; Muttaqien, Zaenul
; Evasari, Aprilia Dian
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of service quality, café atmosphere, and trust on customer loyalty at Omah Petoeng Tulungagung. The research employed a quantitative approach with an associative design. The population consisted of customers who had made at least two purchases, with a sample of 112 respondents selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression with SPSS version 25. The result...
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Pengaruh Inovasi Produk, Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Bromfiets Cafe Srengat Blitar
Ulhaq, Milza Eluiza
; Muttaqien, Zaenul
; Evasari, Aprilia Dian
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of product innovation, brand image, and service quality on consumer purchasing decisions at Bromfiets Cafe Srengat Blitar. The research is motivated by the growing competition in the culinary industry, which requires businesses to continuously innovate, strengthen brand image, and improve service quality to retain customers. The research method employed a quantitative associative approach, with data collected through questionnaires distributed to 121 resp...
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Pengaruh Harga, Service Quality Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada UMKM Jamu Herbal Pare
Astuti, Yesi Rahma Dwi Puji
; Muttaqien, Zaenul
; Evasari, Aprilia Dian
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of price, service quality, and product quality on consumer satisfaction at Herbal Medicine MSMEs in Pare, Kediri. The research uses a quantitative associative approach to explain the causal relationship between variables. Data were collected through a questionnaire distributed to 133 respondents selected using accidental sampling. The instrument was tested for validity and reliability, followed by classical assumption tests to ensure data normality, linea...
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