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Menampilkan 1–10 dari 29 artikel
Optimalisasi Manajerial Ekonomi Pada Koperasi Desa Mekarmukti Cikarang Utara Untuk Peningkatan Masyarakat
Akuntansi dan Ekonomi Pajak: Perspektif Global
Vol 2
, No 3
(2025)
Village cooperatives have a strategic role in driving local economic growth and improving community welfare. However, suboptimal managerial management is often a major obstacle in achieving these goals. This study aims to analyze and identify strategies to optimize economic managerial in village cooperatives in Melarmukti Village, North Cikarang District. The method used is a descriptive qualitative approach through observation, interviews with cooperative administrators, village officials, and...
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Pendampingan Wirausaha Berbasis Ekonomi Manajerial untuk Peningkatan Daya Saing UMKM di Cikarang Barat
Jurnal Pengabdian dan Solidaritas Masyarakat
Vol 2
, No 2
(2025)
This community service activity aims to improve the competitiveness of MSMEs through mentoring entrepreneurs based on managerial economics. Many MSMEs have not optimally implemented managerial principles, such as financial planning, market analysis, and decision-making strategies. The managerial economic approach is used to help MSMEs understand consumer behavior, cost efficiency, and effective resource management. The implementation methods for this activity include field observation, training,...
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Sosialisasi Praktik Ekonomi Manajerial dalam Penyusunan Anggaran untuk Peningkatan Kinerja Karang Taruna
Sesri Selina
; Etty Zuliawati Zed
; Ihsan Putra Ramadhan
; Addiin Dwi Saputro
; Nadia Siti Ajrak
; Laela Zhafarina
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 4
(2025)
The objective of the dissemination activity on managerial economic practices related to budgeting was to enhance the understanding and capacity of Karang Taruna administrators in managing organizational finances efficiently and responsibly.through training sessions and interviews, participants gained practical insights into planning, controlling, and evaluating budgets based on managerial economics principles. The outcomes of the activity demonstrated that applying efficiency and effectiveness p...
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Dampak Kenaikan Ongkos Kirim terhadap Elastisitas Permintaan Produk di Market Place Studi Kasus: Shopee
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 3
, No 3
(2025)
This research aims to analyze the impact of increased shipping costs on the price elasticity of demand for products on the Shopee marketplace platform. The method used in this study is qualitative, focusing on secondary data sourced from various literatures, research findings, scientific publications, and relevant public data. Through a comparative analysis approach and interpretation of the available data, this study intends to identify patterns, trends, and inconsistencies related to the impac...
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Strategi Manajerial dalam Meningkatkan Daya Saing UMKM di Era Digital
Jurnal Inovasi Sosial dan Pengabdian
Vol 2
, No 3
(2025)
This study aims to examine managerial strategies implemented by MSMEs (Micro, Small, and Medium Enterprises) to enhance their competitiveness in the digital era using a qualitative method. MSMEs face significant challenges in maintaining their existence and expanding their market amid rapid technological advancements. Through in-depth interviews and observations with MSME actors, this research explores how digital transformation, digital marketing strategies, and digital capability development a...
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Pelatihan Analisis Permintaan dan Penetapan Harga Bagi Pengusaha Katering di Kabupaten Majalengka
Jurnal Pengabdian dan Solidaritas Masyarakat
Vol 2
, No 2
(2025)
Catering entrepreneurs in Indonesia have high market demand. Demand analysis and pricing training training is currently needed for small and medium-sized catering entrepreneurs to know to find out whether the demand is in accordance with the price that can compete in the market. Compete in the market. The utilization of this analysis aims to determine the number of potential customers that are considered important for market opportunities as well as assisting in improving efficiency and optimizi...
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Peran Analisis Swot dalam Pengambilan Keputusan Strategis pada Usaha Warcaf
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 3
, No 3
(2025)
This study aims to investigate the role of SWOT analysis in the strategic decision-making process at Warcaf, Warcaf is a business operating in the culinary sector. In the context of increasingly tight business competition today, it is very important for a company to have a good strategy in order to remain competitive in the market. SWOT analysis, including the recognition of strengths, weaknesses, opportunities, and threats, serves as a fairly efficient instrument in designing strategies that ar...
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Evaluasi Sumber Daya Dalam Pengambilan Keputusan Ekonomi Manajerial Pada UMKM Ayam Bakar di Graha Asri Cikarang Utara
Jurnal Pengabdian Sosial
Vol 2
, No 2
(2025)
Penelitian ini bertujuan untuk mengevaluasi peran sumber daya dalam proses pengambilan keputusan ekonomi manajerial, khususnya pada sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Dalam menghadapi dinamika pasar dan keterbatasan sumber daya, UMKM dituntut untuk melakukan evaluasi yang tepat agar keputusan manajerial yang diambil dapat meningkatkan efisiensi dan keberlanjutan usaha. Studi ini menggunakan pendekatan kualitatif dengan teknik studi pustaka dan wawancara mendalam terhadap pelaku UMKM...
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Penerapan Analisis Permintaan dan Elastisitas Harga untuk Pengembangan Produk UMKM Teras Steak
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 2
(2025)
The Micro, Small, and Medium Enterprises (MSME) industry, such as Teras Steak, plays a significant role in strengthening the economy. The purpose of this study is to evaluate how price influences demand and to calculate price elasticity as a foundation for business decision-making. The methodology employed includes sales data analysis, customer satisfaction surveys, and interviews. The findings indicate that demand for Teras Steak’s products is highly sensitive, meaning that price changes have a...
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Pemasaran Digital untuk Produk Kerajinan Anyaman, Rajut, Manik-Manik di Cikarang Baru
Etty Zuliawati
; Muhammad Iqbal Al Habsy
; Shellometha Chinthya H
; Azwa Aisa Fatqi
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 1
, No 4
(2024)
The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, a...
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