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Menampilkan 11–20 dari 29 artikel
Pemasaran Digital untuk Produk Kerajinan Anyaman, Rajut, Manik-Manik di Cikarang Baru
Etty Zuliawati
; Muhammad Iqbal Al Habsy
; Shellometha Chinthya H
; Azwa Aisa Fatqi
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 1
, No 4
(2024)
The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, a...
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Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital
CiDEA Journal
Vol 3
, No 2
(2024)
This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such...
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Pelatihan dan Pengembangan Keterampilan Sablon Bagi Pemuda di Desa Cibatu untuk Meningkatkan Keterampilan Ekonomis
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
Economic independence is an important factor in improving community welfare, especially for youth in rural areas. Cibatu village, which has abundant human resource potential, faces challenges in the form of low youth access to skills that can be used as a source of income. This screen printing training and development program aims to increase the economic independence of Cibatu village youth by providing practical skills in the field of screen printing on textile media. The program implementatio...
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Pemberdayaan Warung Kecil Melalui Pelatihan Pengelolaan Keuangan dan Pemasaran Digital di Desa Jayamukti
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
The aim of this community service is to empower small shop owners in Jayamukti Village by providing training on financial management and digital marketing. This training is expected to enhance the shop owners’ skills in efficient financial management and their ability to utilize digital technology for marketing their products. The training was conducted with a practical approach, involving the delivery of material, case studies, and hands-on simulations. The results of this community service sho...
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Pelatihan Keterampilan Wirausaha Melalui Pelatihan Penggunaan Platform Online Shop untuk UMKM di Cikarang Selatan
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
In the rapidly evolving digital era, the ability to adapt to technology is key to the sustainability and success of (MSMEs). In South Cikarang, where many business potentials have not been fully tapped, it is important to provide relevant training so that MSME players can compete in an increasingly tight market. This service activity was carried out at Seblak Mamah Farid MSME, one of the MSMEs located in the South Cikarang area, with the aim of equipping MSME players with entrepreneurial skills...
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Pelatihan Pengemasan dan Labeling Produk untuk Meningkatkan Kemampuan Manajemen Pemasaran Bagi UMKM di Desa Sukaragam
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
This service aims to improve the capabilities of MSMEs through packaging and labeling training. Apart from that, the aim of this training is to provide MSME players with an understanding of the importance of attractive and informative packaging and labels in influencing consumer purchasing decisions. Good packaging not only protects the product, but also functions as a promotional tool that can increase the product's attractiveness in the market. Labeling that complies with standards can also in...
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Pemanfaatan Market Place GrabFood dan GoFood dalam Peningkatan Penjualan UMKM di Kecamatan Cikarang Barat
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
With the development of digital technology, especially in the food delivery service sector, the GrabFood and GoFood platforms have become one of the solutions for MSMEs to reach a wider range of consumers without having to rely on traditional marketing methods. This research uses a qualitative method with interviews with the owners of Lumpia Beef MSMEs in West Cikarang who use both platforms. The results showed that the utilization of GrabFood and GoFood significantly helped increase sales, expa...
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Pelatihan dan Pengabdian Penggunaan QRIS Terhadap UMKM Berusia Lanjut 40-60 Tahun atau Masyarakat Awam di Era Digitalisasi Desa Sukadami Kecamatan Cikarang Selatan
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
The current digitalization era makes people adapt to technological developments, including in terms of payment transactions. Quick Response Code Indonesian Standard (QRIS) has emerged as a practical and simple digital payment solution, but for MSMEs, especially the elderly (4060 years) or the general public, there are still many challenges. This service aims to evaluate the effectiveness of training and community service in increasing the use and understanding of QRIS among elderly MSMEs and the...
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Pelatihan dan Pemanfaatan E-Commerce sebagai Media Pemasaran Produk UMKM di Kecamatan Cikarang Pusat
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
The implementation of this community service involves one MSME, namely 'Mask and Furniture Wholesale Shop'. Located in Jayamukti Village, Central Cikarang District, Bekasi Regency or about 4.0 km from Pelita Bangsa University. MSMEs wholesale masks and furniture play a strategic role in meeting community needs, especially during the pandemic and changes in people's lifestyles that lead to online shopping. This service aims to examine the effect of training and e-commerce utilization in improving...
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Mengembangkan Potensi SDM Melalui Pelatihan Kewirausahaan di Desa Waluya Cikarang Utara Guna Meningkatan Jiwa Berwirausaha
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
This training focuses on efforts to develop the potential of Human Resources (HR) through entrepreneurship training in North Cikarang District with the aim of increasing the entrepreneurial spirit among the local community. Entrepreneurship training is designed to provide an understanding of entrepreneurial concepts, practical skills, and motivation needed to start and manage a business. Entrepreneurship training is expected to be able to change people's mindset to be more innovative and indepen...
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