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Menampilkan 21–29 dari 29 artikel
Pelatihan Pengelolaan Keuangan Digital Bagi UMKM sebagai Upaya Meningkatkan Daya Saing di Pasar Global di desa Cibatu Cikarang Selatan
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
This study aims to analyze the effectiveness of digital financial management training for Micro, Small, and Medium Enterprises (MSMEs) in Cibatu Village, South Cikarang. In the digital era, the ability to manage finances effectively is key for MSMEs to increase competitiveness in the global market. The method we used in this research is a quantitative approach with an experimental design, where participants were divided into a training group and a control group The results of the study showed a...
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Pendampingan UMKM untuk Meningkatkan Omset Penjualan di Era Digital pada UMKM Keripik Singkong di Desa Wanajaya Kecamatan Cibitung
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
MSMEs play an important role in the local and national economy. However, many MSMEs still face challenges in utilizing digital technology to increase sales turnover. This article reports the results of assistance activities for cassava chips MSMEs in Wanajaya Village, Cibitung District, with the aim of helping business actors utilize digital technology to market their products more widely. The methods used are socialization, training and evaluation of the use of digital platforms such as marketp...
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Optimalisasi Media Sosial untuk Pemasaran Produk UMKM di Desa Mekarmukti
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 2
, No 4
(2024)
Small and Medium Enterprises (SMEs) play a crucial role in economic growth but often face challenges in expanding their market reach. Utilizing social media as a marketing platform can be an effective and efficient solution to enhance the competitiveness of SMEs. This community service activity aims to optimize the use of social media for product marketing by SMEs in Mekarmukti Village through intensive training. The training covers an introduction to social media platforms, techniques for creat...
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Pelatihan Pembuatan Konten Digital untuk Mendukung Kegiatan Promosi pada UMKM Seblak di Kedung Waringin
Jurnal Pengabdian kepada Masyarakat
Vol 1
, No 4
(2024)
MSMEs (Enterprises, Micro, Small and Medium Enterprises) play a crucial role in the economy in Indonesia, but many MSME owners (Micro, Small and Medium Enterprises) have not maximized digital technology in their business activities, so they cannot develop and explore technological advances. Seblak MSMEs in Kedung Waringin are one of the businesses that have great potential to compete and promote in digital technology. This community service activity aims to provide digital content creation train...
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Pengembangan Manajemen terhadap Kualitas Pelayanan UMKM Ayam Bakar di Cikarang Utara
Jurnal Pengabdian kepada Masyarakat
Vol 1
, No 4
(2024)
This study aims to analyze the effect of management development on improving service quality in grilled chicken MSMEs. The research method used is a quantitative approach with survey techniques on a number of grilled chicken MSMEs. The results showed that management development, which includes aspects of resource management, operational system development, and customer satisfaction, has a significant effect on service quality. These findings are expected to be a reference for MSME players in inc...
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Optimalisasi Kinerja UMKM Tempe Melalui Skill Manajerial Kewirausahaan
Etty Zuliawati Zed
; Ropida yulianti
; Imelin Sagita S Pardosi
; Naila Putri Inayah
; Azhar Alhaq Maulna
; Amelia Septiani
Jurnal Inovasi Sosial dan Pengabdian
Vol 1
, No 4
(2024)
This service aims to improve the knowledge and skills of Tempe small and medium-sized enterprise (SME) entrepreneurs in effectively managing their businesses and enhancing competitiveness. This service activity is carried out through a series of workshops, motivational training, and group mentoring. The community partners involved in this project were the Tempe SMEs located in the Pejuang neighborhood, Bekasi. The results of this service showed a significant improvement in the knowledge and skil...
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Pengaruh Pemasaran Menggunakan Media Sosial Terhadap Kepuasan Pembelian Produk Es Teh Poci
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 1
, No 3
(2024)
In today's digital era, the role of social media in marketing has become increasingly significant, but there is still a lack of research exploring its influence on traditional products such as iced tea poci. Marketing strategy is a method of generating profits and goals. By improving the products the company sells. This strategy is one of the marketing mix strategies that companies often consider. This Poci iced tea UMKM was founded in 2022 and is located in the Pelita Bangsa University ca...
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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN SARUNG TANGAN DI PT BONA GLOVES
Etty Zuliawati Zed
; Adzkia Munifa Rohilawati
; Alya Aulia Pane
; Filipus Marcell Febrian
; Tasya Alisya
Kajian Ekonomi dan Akuntansi Terapan
Vol 1
, No 3
(2024)
PT BONA MESTY GEMILANG was established in 2002, which has its head office and factory in Cikarang - West Java, PT BONA MESTY GEMILANG is a manufacturer and supplier of Gloves and Personal Protective Equipment in Indonesia. BONA GLOVES produces PU Gloves, Knit Gloves, Rubber / latex gloves, Nitrile Gloves, PVC Gloves, Cotton Fabric Gloves, Nylon Fabric Gloves, Aprons and masks. The purpose of the study was to determine the effect of price and product quality on consumer purchase satisfaction of P...
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Penguatan Kompetensi Karyawan Di Era Digital Marketing Untuk Meningkatkan Produktifitas Usaha Mikro
Tri Mulyani Kartini
; Etty Zuliawati Zed
; Sinta Sundari Heriyanti
; Nasrun Baldah
; Suhendra Suhendra
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Vol 2
, No 1
(2024)
Human Resources (HR) competency is one of the main factors that must be possessed by MSME business actors. Managing human resources is a skill that must be possessed by business actors. Apart from that, in facing business challenges in the digital era, MSMEs need to adapt to technological developments so as not to be left behind. Therefore, this community service activity aims to provide knowledge about HR competencies in the era of digitalization to business actors in Bekasi Regency, especially...
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