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Menampilkan 1–7 dari 7 artikel
Strategi Komunikasi Samsat Pandeglang dalam Meningkatkan Kesadaran Masyarakat untuk Membayar Pajak Kendaraan Bermotor
Resa Rahmawati
; Eka Susilawati
; Fithrotul Kamilah
; Noerma Kurnia Fajarwati
; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study aims to analyze the Samsat (Village Unit) communication strategy in improving taxpayer compliance with Motor Vehicle Tax (PKB) in Pandeglang Regency. The study employed a qualitative approach, with data collection techniques including in-depth interviews, non-participant observation, and documentation studies. Informants were selected purposively, including internal Samsat personnel (heads of technical implementation units, socialization officers, social media administrators, Mobile S...
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Strategi Komunikasi DPMPTSP Kota Serang dalam Memberikan Pelayanan Publik
Nuril Anwar Sutisna
; Eka Susilawati
; Fithrotul Kamilah
; Noerma Kurnia Fajarwati
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
. This study aims to analyze the communication strategy of the Serang City Investment and One-Stop Integrated Services Agency (DPMPTSP) in providing public services to the community, as well as identifying supporting and inhibiting factors in its implementation. This study uses a qualitative method with a descriptive approach. Primary data were obtained through in-depth interviews, observation, and documentation, while secondary data were collected from literature, regulations, and related offic...
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Strategi Hotel Abadi Kota Serang dalam Mempertahankan Citra dan Reputasi Perusahaan
Rica Anggraini
; Achmad Nashrudin Priatna
; Noerma Kurnia Fajarwati
; Eka Susilawati
; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study aims to analyze the strategies implemented by Hotel Abadi in Serang City to maintain its image and reputation amidst the increasingly competitive hotel industry and pressures caused by the COVID-19 pandemic. A descriptive qualitative approach was used with a SWOT analysis technique to identify the strengths, weaknesses, opportunities, and threats facing the hotel. The results show that Hotel Abadi still relies on the strength of social relationships and loyalty of existing customers a...
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Strategi Komunikasi dalam Peningkatan Citra Positif Melalui Program Corporate Social Responsibility (CSR) pada KSPPS Abdi Kerta Raharja
Suminah Suminah
; Eka Susilawati
; Fithrotul Kamilah
; April Laksana
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study analyzes the communication methods used by the Sharia Savings and Loan and Financing Cooperative (KSPPS) Abdi Kerta Raharja to increase a positive image through the Corporate Social Responsibility (CSR) program in the ZISWAF division. The primary focus is on how effectively the CSR program’s messages are delivered and how they contribute to building trust and fostering good relationships with the community. A qualitative research method with a descriptive approach was employed, involv...
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Peran Komunikasi Costumer Relationship Management dalam Menciptakan Kepuasan Pelanggan di Industri Makanan dan Minuman
Kartika Kartika
; Eka Susilawati
; Fithrotul Kalimah
; Rizqi Fitrianti
; Arfian Suryasuciramadhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study aims to analyze the role of communication in Customer Relationship Management (CRM) systems in creating customer satisfaction at PT Bangkit Jaya Teknik Indonesia, a business-to-business (B2B) cold storage installation service company. The research background lies in the increasing number of customer complaints during 2022–2024, mainly due to delayed responses, suboptimal after-sales service, and the absence of a centralized communication record system. This study employed a qualitativ...
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Pengaruh Serial Drama Bid’ah terhadap Persepsi Penonton tentang Patriarki di Era Modern: (Studi pada Mahasiswa Ilmu Komunikasi Universitas Bina Bangsa)
Mishelia Kartika Puspitasari
; Noerma Kurnia Fajarwati
; Meiby Zulfikar
; Eka Susilawati
; Rizqi Fitrianti
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
Patriarchy in the modern era still persists despite continuous efforts to achieve gender equality across various aspects of life, including education, the workplace, and social interactions. Its presence is often reinforced through mass media, particularly in television series. The drama series “Bid’ah” vividly portrays the impact of patriarchy on women’s lives, both in domestic settings and in the public sphere. This study aims to examine the extent to which exposure to the series “Bid’ah” infl...
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Public Relations Sebagai Pilar Reputasi dan Kepercayaan Publik
Siti Nurlaila
; Eka Susilawati
; Noerma Kurnia Fajarwati
; April Laksana
; Rizqi Fitrianti
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 3
(2025)
.Public Relations (PR) plays a central role in shaping and maintaining the reputation and public trust of an organization. Through a conceptual approach and literature review, this article explores how PR functions as a strategic pillar in organizational communication. PR is not only responsible for delivering information but also for building mutual trust between organizations and the public through open, honest, and continuous communication. A strong reputation and high public trust are the re...
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