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Dampak Kampanye Media Sosial Instagram dalam Mengubah Sikap Generasi Z terhadap Isu Politik
Galuh Febriyanti
; Achmad Nashrudin Priatna
; April Laksana
; Rizqi Fitrianti
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
The development of digital technology has fundamentally changed political communication patterns, especially among Generation Z who grew up in a social media ecosystem. This study aims to analyze the influence of political campaigns through Instagram on changes in political attitudes of students at the Faculty of Social and Political Sciences at Bina Bangsa University. This study uses an explanatory quantitative approach. Data collection techniques were carried out through a survey using a close...
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Semiotika Generasi Sandwich di Film Home Sweet Loan
Rosanti Rosanti
; April Laksana
; Putri Handayani
; Rizqi Fitrianti
; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
The film Home Sweet Loan depicts the reality of the lives of young people who face economic and psychological pressures due to the double burden of family. The character of Kaluna represents the sandwich generation, a generation that must meet the needs of both generations, parents and the nuclear family. This study aims to analyze the meaning of denotation, connotation, and myth in this film, as well as how the representation of the sandwich generation is formed through narrative and visual sym...
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Strategi Komisi Penyiaran Indonesia Daerah Banten dalam Pengawasan Konten Televisi Lokal
Siti Nurul Aisyah
; Achmad Nashrudin Priatna
; Noerma Kurnia Fajarwati
; Rizqi Fitrianti
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study aims to examine the communication strategies implemented by the Regional Indonesian Broadcasting Commission (KPID) of Banten in educating and engaging the public in monitoring local television content. The research employed a qualitative approach with a descriptive study method. Data collection techniques included in-depth interviews with KPID Banten commissioners and community members, observation of socialization activities, and document analysis. Data were analyzed through data red...
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Peran Komunikasi Costumer Relationship Management dalam Menciptakan Kepuasan Pelanggan di Industri Makanan dan Minuman
Kartika Kartika
; Eka Susilawati
; Fithrotul Kalimah
; Rizqi Fitrianti
; Arfian Suryasuciramadhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study aims to analyze the role of communication in Customer Relationship Management (CRM) systems in creating customer satisfaction at PT Bangkit Jaya Teknik Indonesia, a business-to-business (B2B) cold storage installation service company. The research background lies in the increasing number of customer complaints during 2022–2024, mainly due to delayed responses, suboptimal after-sales service, and the absence of a centralized communication record system. This study employed a qualitativ...
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Tingkat Kepuasan Gen-Z yang menjadi Pengunjung Perpustakaan Daerah Kota Serang
Sisca Dwi Aprilia
; Noerma Kurnia Fajarwati
; Meiby Zulfikar
; Rizqi Fitrianti
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study aims to analyze the satisfaction level of Generation Z visitors at the Serang City Regional Library using Expectation Confirmation Theory (ECT). This theory explains that satisfaction is formed when the actual service meets or exceeds user expectations. The research employed a descriptive quantitative approach with a survey technique, involving 89 respondents aged 17–28 years, selected purposively. The data were collected using a questionnaire with a 1–4 Likert scale and analyzed univ...
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Pengaruh Serial Drama Bid’ah terhadap Persepsi Penonton tentang Patriarki di Era Modern: (Studi pada Mahasiswa Ilmu Komunikasi Universitas Bina Bangsa)
Mishelia Kartika Puspitasari
; Noerma Kurnia Fajarwati
; Meiby Zulfikar
; Eka Susilawati
; Rizqi Fitrianti
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
Patriarchy in the modern era still persists despite continuous efforts to achieve gender equality across various aspects of life, including education, the workplace, and social interactions. Its presence is often reinforced through mass media, particularly in television series. The drama series “Bid’ah” vividly portrays the impact of patriarchy on women’s lives, both in domestic settings and in the public sphere. This study aims to examine the extent to which exposure to the series “Bid’ah” infl...
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Upaya Humas Radio Republik Indonesia Banten Dalam Mempertahankan Eksistensi Lembaga
Ida Farida
; Noerma Kurnia Fajarwati
; Meiby Zulfikar
; Rizqi Fitrianti
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study analyzes the public relations efforts of Radio Republik Indonesia (RRI) Banten in maintaining its existence in the digital era and identifies the inhibiting factors faced. Using a qualitative method with a case study approach, this research involved in-depth interviews with informants from various divisions at RRI Banten, as well as observations of the communication strategies and programs implemented. The results of the study indicate that RRI Banten has undertaken a significant digi...
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Komunikasi Interpersonal Pegawai Kantor Kelurahan Terondol Kecamatan Serang dalam Meningkatkan Pelayanan Publik
Shafira Dwiyanti
; Rizqi Fitrianti
; Arfian Suryasuciramdhan
; Achmad Nashrudin Priatna
; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Pendidikan
Vol 4
, No 3
(2025)
Public services at the village level are the starting point for interaction between the government and the community. Problems that often arise, such as a lack of professionalism among officials, misunderstandings, and unclear information, can lead to public dissatisfaction. This study aims to identify the forms of interpersonal communication used by Terondol Village officials in public services, as well as the communication strategies used to handle complaints. Using descriptive qualitative met...
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Representasi Identitas Remaja Melalui Budaya Tren di Media Sosial
Rizqi Fitrianti
; Ahmad Adnil Hanaf
WISSEN : Jurnal Ilmu Sosial dan Humaniora
Vol 3
, No 3
(2025)
Social media has become a new cultural space for teenagers to express themselves, interact socially, and form a self-image online. Trend culture on social media has become an important phenomenon in the dynamics of digital communication, especially among teenagers and the younger generation. Trend culture is a fluid cultural space where values, norms and identities are constantly negotiated through virtual interactions. Rapidly evolving trends through platforms such as TikTok, Instagram, and You...
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Public Relations Sebagai Pilar Reputasi dan Kepercayaan Publik
Siti Nurlaila
; Eka Susilawati
; Noerma Kurnia Fajarwati
; April Laksana
; Rizqi Fitrianti
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 3
(2025)
.Public Relations (PR) plays a central role in shaping and maintaining the reputation and public trust of an organization. Through a conceptual approach and literature review, this article explores how PR functions as a strategic pillar in organizational communication. PR is not only responsible for delivering information but also for building mutual trust between organizations and the public through open, honest, and continuous communication. A strong reputation and high public trust are the re...
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