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Menampilkan 1–10 dari 41 artikel
Strategi Komunikasi dalam Peningkatan Citra Positif Melalui Program Corporate Social Responsibility (CSR) pada KSPPS Abdi Kerta Raharja
Suminah Suminah
; Eka Susilawati
; Fithrotul Kamilah
; April Laksana
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study analyzes the communication methods used by the Sharia Savings and Loan and Financing Cooperative (KSPPS) Abdi Kerta Raharja to increase a positive image through the Corporate Social Responsibility (CSR) program in the ZISWAF division. The primary focus is on how effectively the CSR program’s messages are delivered and how they contribute to building trust and fostering good relationships with the community. A qualitative research method with a descriptive approach was employed, involv...
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Strategi Komunikasi DPMPTSP Kota Serang dalam Memberikan Pelayanan Publik
Nuril Anwar Sutisna
; Eka Susilawati
; Fithrotul Kamilah
; Noerma Kurnia Fajarwati
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
. This study aims to analyze the communication strategy of the Serang City Investment and One-Stop Integrated Services Agency (DPMPTSP) in providing public services to the community, as well as identifying supporting and inhibiting factors in its implementation. This study uses a qualitative method with a descriptive approach. Primary data were obtained through in-depth interviews, observation, and documentation, while secondary data were collected from literature, regulations, and related offic...
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Dampak Kampanye Media Sosial Instagram dalam Mengubah Sikap Generasi Z terhadap Isu Politik
Galuh Febriyanti
; Achmad Nashrudin Priatna
; April Laksana
; Rizqi Fitrianti
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
The development of digital technology has fundamentally changed political communication patterns, especially among Generation Z who grew up in a social media ecosystem. This study aims to analyze the influence of political campaigns through Instagram on changes in political attitudes of students at the Faculty of Social and Political Sciences at Bina Bangsa University. This study uses an explanatory quantitative approach. Data collection techniques were carried out through a survey using a close...
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Strategi Komisi Penyiaran Indonesia Daerah Banten dalam Pengawasan Konten Televisi Lokal
Siti Nurul Aisyah
; Achmad Nashrudin Priatna
; Noerma Kurnia Fajarwati
; Rizqi Fitrianti
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study aims to examine the communication strategies implemented by the Regional Indonesian Broadcasting Commission (KPID) of Banten in educating and engaging the public in monitoring local television content. The research employed a qualitative approach with a descriptive study method. Data collection techniques included in-depth interviews with KPID Banten commissioners and community members, observation of socialization activities, and document analysis. Data were analyzed through data red...
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Analisis Proses Komunikasi Organisasi dalam Penyusunan Standar Operasional Prosedur di Inspektorat Daerah Kota Serang
Rian Fikri Teguh Imanto
; April Laksana
; Putri Handayani
; Achmad Nashrudin Priatna
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
Standard Operating Procedures (SOPs) play a crucial role in creating consistency, efficiency, and accountability in governance. However, the process of developing SOPs within the bureaucracy often faces complex organizational communication challenges. This study aims to analyze the organizational communication process in developing SOPs at the Serang City Regional Inspectorate, focusing on the role of the Secretariat as the administrative coordination center. The method used was a qualitative ca...
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Tingkat Kepuasan Gen-Z yang menjadi Pengunjung Perpustakaan Daerah Kota Serang
Sisca Dwi Aprilia
; Noerma Kurnia Fajarwati
; Meiby Zulfikar
; Rizqi Fitrianti
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study aims to analyze the satisfaction level of Generation Z visitors at the Serang City Regional Library using Expectation Confirmation Theory (ECT). This theory explains that satisfaction is formed when the actual service meets or exceeds user expectations. The research employed a descriptive quantitative approach with a survey technique, involving 89 respondents aged 17–28 years, selected purposively. The data were collected using a questionnaire with a 1–4 Likert scale and analyzed univ...
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Pengaruh Penggunaan Akun Instagram @pelangibundamedika terhadap Pemenuhan Informasi Pasien Klinik Pelangi Klinik Pelangi Bunda Medika
Dewi Ilma Agustin
; Noerma Kurnia Fajarwati
; Meiby Zulfikar
; Rizqi Fitrianti
; Arfian Suryasuciramdhan
JISPENDIORA: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora
Vol 4
, No 3
(2025)
This study aims to determine the influence of @pelangibundamedika Instagram account on the fulfillment of patient information needs at the Rainbow Bunda Medika Clinic. Using the theory of Uses and Gratifications as a foundation, this study examines how patients actively use social media to obtain health information, such as doctor's practice schedules, educational materials, and service promotions. The method used was quantitative associative with a survey approach of 100 respondents. Data were...
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Komunikasi Interpersonal Pegawai Kantor Kelurahan Terondol Kecamatan Serang dalam Meningkatkan Pelayanan Publik
Shafira Dwiyanti
; Rizqi Fitrianti
; Arfian Suryasuciramdhan
; Achmad Nashrudin Priatna
; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Pendidikan
Vol 4
, No 3
(2025)
Public services at the village level are the starting point for interaction between the government and the community. Problems that often arise, such as a lack of professionalism among officials, misunderstandings, and unclear information, can lead to public dissatisfaction. This study aims to identify the forms of interpersonal communication used by Terondol Village officials in public services, as well as the communication strategies used to handle complaints. Using descriptive qualitative met...
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Upaya Humas Radio Republik Indonesia Banten Dalam Mempertahankan Eksistensi Lembaga
Ida Farida
; Noerma Kurnia Fajarwati
; Meiby Zulfikar
; Rizqi Fitrianti
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study analyzes the public relations efforts of Radio Republik Indonesia (RRI) Banten in maintaining its existence in the digital era and identifies the inhibiting factors faced. Using a qualitative method with a case study approach, this research involved in-depth interviews with informants from various divisions at RRI Banten, as well as observations of the communication strategies and programs implemented. The results of the study indicate that RRI Banten has undertaken a significant digi...
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Opini Publik Kota Serang Mengenai Reputasi Unilever di Tengah Dinamika Isu Boikot
Zahrah Mahfudzah Firdaus
; Noerma Kurnia Fajarwati
; Meiby Zulfikar
; April Laksana
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Pendidikan
Vol 4
, No 3
(2025)
The boycott of companies suspected of having ties to Israel has drawn public attention, including Unilever. This research was motivated by the need to understand how Unilever, impacted by the boycott, is attempting to restore its reputation in the eyes of the public. Specifically, this research aims to analyze how the people of Serang City respond to these efforts amidst the turmoil of this sensitive issue. The study used a quantitative approach based on the S-O-R (Stimulus-Organism-Response) th...
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