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Menampilkan 1–8 dari 8 artikel
Hubungan Iklan Red Bull sebagai Citra Merek Sponsor Olahraga Ekstrem
Herny Arya Ardiansyah
; Arfian Suryasuciramdhan
; Ivan Aditia Putra
; Imam Budiansyah
; Bagus Maulana Ramadhan
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Vol 2
, No 2
(2025)
This study analyzes Red Bull advertisements as a form of visual propaganda that effectively constructs a brand image associated with extreme sports, bravery, and extraordinary achievement. The background of this research lies in the phenomenon of the increasing prevalence of visual content in modern marketing strategies, which not only sell products but also embed ideologies and social identities. Red Bull was selected as the object of study due to its consistent use of visual elements rich in s...
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Analisis Semiotika Makna Pesan “Orang Pintar Minum Tolak Angin” dalam Iklan Produk Herbal Tolak Angin
Sabrina Puspita Sari
; Arfian Suryasuciramdhan
; Gandhes Lintang Pangestu
; Chitra Cahya Anggraeni
; Noviatul Fitri
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Vol 2
, No 2
(2025)
. Advertisement is a communication tool containing symbolic messages to shape consumer perception and persuade behavior. One of the notable advertisements is the herbal product Tolak Angin, with the slogan “Orang Pintar Minum Tolak Angin”. The purpose of this study is to analyze the meaning of the messages contained in the slogan and how this advertisement forms a consumer image through the symbols and narratives conveyed. This research uses a descriptive qualitative approach with a literature r...
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Efektivitas Penggunaan Jargon Dalam Iklan Produk Indomie
Aliyah Sofiyani
; Arfian Suryasuciramdhan
; Fatimah Nisafitri Nurjanah
; Hasna Zhafira
; Yuanita Ferlinda Putri
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Vol 2
, No 2
(2025)
This study examines how the power of a slogan and visual elements are able to form a strong brand image and is inherent in the memory of consumers, focusing on the study of the Indomie brand. Through the approach of literature review, this study synthesizes various research results and previous reference sources to explore the role of the slogan “Indomie Seleraku” in creating collective memory in the community. Qualitative descriptive approach was used to examine secondary data derived from inte...
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Analisis Framing Komunikasi Politik Jokowi tentang Indonesia Emas 2045 di Media Online detik.com dan Kompas
Bintang Ramadhan
; Arfian Suryasuciramdhan
; Deden Deden
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 1
, No 3
(2024)
Elections are a voting process carried out by voting by all Indonesian people every 5 years. Elections in 2024 will be held simultaneously to elect legislative candidates such as the DPR and executive candidates such as the President and Vice President. In the 2024 election period, during the ongoing process there was political involvement carried out by the 7th President of the Republic of Indonesia, namely Joko Widodo. Because the Candidate Pairs (Paslon) involved have a close relationship wit...
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Musik sebagai Sarana Untuk Mengekspresikan Diri: Analisis Lirik Lagu “Membasuh” Karya Hindia
Arfian Suryasuciramdhan
; Maulana Yusuf
; Nessya Mayla Faiza
; Rendi
Populer: Jurnal Penelitian Mahasiswa
Vol 3
, No 2
(2024)
In this modern era, the continuous progression of music has had a critical effect on the rise of different sorts of songs. Music has become an integral part of society, serving as a loyal companion in various moments of life. The connection between humans and music has become undeniable. Music is not just a tool for entertainment, but also a powerful means of communication, allowing individuals to express themselves. From expressing feelings to conveying ideas and opinions, music...
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Analisis Isi Pesan Moral Perjuangan dan Rasa Ikhlas dalam Film “172 Days”
Arfian Suryasuciramdhan
; Siti Dhifah Umairah
; Sharla Setyawati
; M Farhan Hidayatullah
; Fauzan Azima
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 1
, No 3
(2024)
172 Days is a 2023 Indonesian drama film adapted from the novel of the same name by Nadzira Shafa. The film tells the story of Zira, a young woman who is far from religion and trapped in a free lifestyle. After experiencing a dark past, Zira decides to hijrah and live a better life. On her journey, Zira meets Ameer, a young ustaz who helps her in the hijrah process. This meeting grows seeds of love between them, and they get married. However, their marriage faces various tests and trials. This f...
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Analisis Framing Film Vina: Sebelum 7 Hari dalam Media Sosial Tiktok dan X
Adinda Dwi Mulyani
; Arfian Suryasuciramdhan
; Ine Fitrianingsih
; Muadz Alfayeed
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 1
, No 3
(2024)
The tragedy of Vina Cirebon, a 16 year old girl who was brutally murdered by eleven people in 2016. The media actually used framing to present the case, which led to the creation of a film entitled "Vina: Sebelum 7 Hari." This film attempts to raise awareness about violence and sexual exploitation, as well as to reopen the case, and look for three identified criminals. Anggy Umbara defended the depiction of the subject in the film. However, the film received criticism for its depiction of the su...
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Analisis Isi Eksploitasi Dan Penistaan Agama Dalam Poster Film Kiblat: Content Analysis Of Exploitation And Blasphemy In Kiblat Movie Posters
Arfian Suryasuciramdhan
; Della Meira
; Elok Kemala Motik
; Deswita Fitrianti
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 1
, No 3
(2024)
Film is a part of mass media communication is audio-visual and aims to convey a certain social or moral message to the audience. The method used in this study is a descriptive qualitative method using literature. The Film” KIBLAT " released its poster on March 21, 2024. The Poster became controversial because it was considered to contain content that was not in accordance with Islamic law. MUI considered that the film was not in accordance with Islamic law and had the potential to mislead the pe...
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