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Menampilkan 1–10 dari 31 artikel
Representasi Peran Ayah Sebagai Orang Tua Tunggal dalam Film Pendek “Mana Janji Ayah” (Semiotika Rolland Barthes)
Ani Gusliyani
; April Laksana
; Putri Handayani
; Achmad Nashrudin
; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study aims to determine the representation of the father's role as a single parent in the short film "Mana Janji Ayah." The study used a qualitative method with Roland Barthes's semiotic analysis focusing on three layers of meaning: denotation, connotation, and myth. The analysis was conducted on scenes depicting the father's role, including as protector, patient, breadwinner, caretaker, and bringer of happiness to children. The results show that the representation of fathers is not limited...
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Komunikasi Digital PT. Marga Mandala Sakti dalam Meningkatkan Pelayanan Masyarakat pada Pengguna Tol: Studi Kasus Gerbang Tol Serang
Intan Nabila Azhar
; April Laksana
; Putri Handayani
; Achmad Nashrudin
; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study aims to determine the effectiveness of PT. Marga Mandala Sakti's digital communication to improve public services for toll road users through the implementation of digital communication. PT. Marga Mandala Sakti's non-cash payment service, Tapcash, was used in this study using descriptive qualitative methods and case studies. Data collection techniques included interviews, observation, and documentation with four informants selected using purposive sampling. The theory used was digital...
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Dampak Kampanye Media Sosial Instagram dalam Mengubah Sikap Generasi Z terhadap Isu Politik
Galuh Febriyanti
; Achmad Nashrudin Priatna
; April Laksana
; Rizqi Fitrianti
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
The development of digital technology has fundamentally changed political communication patterns, especially among Generation Z who grew up in a social media ecosystem. This study aims to analyze the influence of political campaigns through Instagram on changes in political attitudes of students at the Faculty of Social and Political Sciences at Bina Bangsa University. This study uses an explanatory quantitative approach. Data collection techniques were carried out through a survey using a close...
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Penggunaan Akun Media Sosial Instagram: Pengaruhnya terhadap Aktualisasi Kerja Pegawai
Sindy Pramudita
; Achmad Nashrudin Priatna
; Noerma Kurnia Fajarwati
; April Laksana
; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
Social media has evolved into more than just a means of communication; It now plays an important role in shaping the image of the institution, providing recognition, and increasing employee motivation and involvement, especially in public service institutions. This study aims to determine the effect of the use of Instagram @dinkopukmperindagkotaserang accounts on employee self-actualization at UPT Pasar Kota Serang. The method used is a descriptive quantitative approach with survey techniques. T...
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Semiotika Generasi Sandwich di Film Home Sweet Loan
Rosanti Rosanti
; April Laksana
; Putri Handayani
; Rizqi Fitrianti
; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
The film Home Sweet Loan depicts the reality of the lives of young people who face economic and psychological pressures due to the double burden of family. The character of Kaluna represents the sandwich generation, a generation that must meet the needs of both generations, parents and the nuclear family. This study aims to analyze the meaning of denotation, connotation, and myth in this film, as well as how the representation of the sandwich generation is formed through narrative and visual sym...
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Strategi Komunikasi Divisi General Affair PT The UNV Serang dalam Mengelola Hubungan Kerja dengan Tenaga Outsourcing
Ahmad Firmansyah
; Achmad Nashrudin Priatna
; Noerma Kurnia Fajarwati
; April Laksana
; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study aims to describe and analyze the communication strategy of the General Affairs (GA) Division of PT The UNV Serang in managing work relationships with outsourced workers from PT Tri Karya Cemerlang (TKC). Using a qualitative approach and in-depth interview methods, this study found that the GA Division implemented a structured and effective communication strategy, reflecting a deep understanding of Communication Strategy Theory, Organizational Communication, and Communication Managemen...
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Strategi Komunikasi dalam Peningkatan Citra Positif Melalui Program Corporate Social Responsibility (CSR) pada KSPPS Abdi Kerta Raharja
Suminah Suminah
; Eka Susilawati
; Fithrotul Kamilah
; April Laksana
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
This study analyzes the communication methods used by the Sharia Savings and Loan and Financing Cooperative (KSPPS) Abdi Kerta Raharja to increase a positive image through the Corporate Social Responsibility (CSR) program in the ZISWAF division. The primary focus is on how effectively the CSR program’s messages are delivered and how they contribute to building trust and fostering good relationships with the community. A qualitative research method with a descriptive approach was employed, involv...
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Analisis Proses Komunikasi Organisasi dalam Penyusunan Standar Operasional Prosedur di Inspektorat Daerah Kota Serang
Rian Fikri Teguh Imanto
; April Laksana
; Putri Handayani
; Achmad Nashrudin Priatna
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Vol 5
, No 1
(2025)
Standard Operating Procedures (SOPs) play a crucial role in creating consistency, efficiency, and accountability in governance. However, the process of developing SOPs within the bureaucracy often faces complex organizational communication challenges. This study aims to analyze the organizational communication process in developing SOPs at the Serang City Regional Inspectorate, focusing on the role of the Secretariat as the administrative coordination center. The method used was a qualitative ca...
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Strategi Komunikasi Komunitas Relawan Senabung Serang dalam Meningkatkan Eksistensi di Masyarakat Eksistensi di Masyarakat dan Pengaruhnya terhadap Partisipasi Sosial
Ades Sulfiah
; Achmad Nashrudin Priatna
; April Laksana
; Noerma Kurnia Fajarwati
; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Pendidikan
Vol 4
, No 3
(2025)
The SENABUNG Serang Volunteer Community has various humanitarian programs to help the poor, street children, and other communities in need. This study aims to determine the communication strategy of the SENABUNG Serang Volunteer Community in increasing its presence in the community, as well as to analyze the obstacles faced. The research method uses a descriptive qualitative approach with the Resource Mobilization theory. Data were obtained through interviews, observation, and documentation. Dat...
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Opini Publik Kota Serang Mengenai Reputasi Unilever di Tengah Dinamika Isu Boikot
Zahrah Mahfudzah Firdaus
; Noerma Kurnia Fajarwati
; Meiby Zulfikar
; April Laksana
; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Pendidikan
Vol 4
, No 3
(2025)
The boycott of companies suspected of having ties to Israel has drawn public attention, including Unilever. This research was motivated by the need to understand how Unilever, impacted by the boycott, is attempting to restore its reputation in the eyes of the public. Specifically, this research aims to analyze how the people of Serang City respond to these efforts amidst the turmoil of this sensitive issue. The study used a quantitative approach based on the S-O-R (Stimulus-Organism-Response) th...
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