📅 14 May 2025
DOI: 10.62951/botani.v2i2.320
Bauran Pemasaran pada Selada Hidroponik di SMA Negeri 1 Karangnunggal
Botani : Publikasi Ilmu Tanaman dan Agribisnis
Asosiasi Riset Ilmu Tanaman dan Hewan Indonesia (ASRITANI)
📄 Abstract
This study aims to analyze the 4P marketing mix (Product, Price, Place, Promotion) in hydroponic lettuce marketing at SMA Negeri 1 Karangnunggal. The method used is descriptive qualitative with case studies through observation and interviews. The results of the study indicate that the 4P marketing mix emphasizes products that have good quality such as good lettuce color and shape, the use of good seeds to produce good products. The price of the product has an affordable price which is relatively cheap for premium quality and offers discounts for large purchases. In easily accessible marketing places such as buyers can visit the place of sale directly or orders can be delivered to buyers directly. As well as the promotion methods carried out offline and online through social media.
🔖 Keywords
#marketing; lettuce; hydroponic
ℹ️ Informasi Publikasi
Tanggal Publikasi
14 May 2025
Volume / Nomor / Tahun
Volume 2, Nomor 2, Tahun 2025
📝 HOW TO CITE
Aini Dewi Maryan; Adenty Oktavianty; Andena Nur Hikmatunnisa; Wilva Ramadayanti; D Yadi Heryadi, "Bauran Pemasaran pada Selada Hidroponik di SMA Negeri 1 Karangnunggal," Botani : Publikasi Ilmu Tanaman dan Agribisnis, vol. 2, no. 2, May. 2025.
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