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Strategi Komunikasi Pemasaran di Media Sosial Youtube dalam Membangun Professional Brand Image
Alaika Amaly Khaira
; Arfian Suryasuciramdhan
; Dhiyandra Prasetya Gusti
; Fauzan Azima
; Rahma Aniq Aulia
JISPENDIORA: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora
Vol 4
, No 1
(2025)
The development of information and communication technology has brought significant transformation in marketing strategies, especially in building brand image professionally. One of the local products that utilize YouTube social media intensively is Sirup Marjan, which is widely known in Indonesia as a beverage product that is synonymous with the moment of Ramadan. This study aims to identify and analyze the role of Youtube social media in shaping Sirup Marjan's professional image through conten...
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Youtube Sebagai Media Dakwah: (Analisis Isi Pesan Dakwah Ustadz Hannan Attaki Dalam Tema “Mengatasi Sifat Yang Sering Berkeluh Kesah”)
Arfian Suryasuciramdhan
; Qanitah Salma
; Alaika Amaly Khaira
; Rahma Aniq Aulia
; Hana Zulfia
Al Fuadiy : Jurnal Hukum Keluarga Islam
Vol 6
, No 1
(2024)
Islam is a religion widespread throughout the world, which has its roots in Saudi Arabia, and a religion that teaches teachings that bring goodness to all mankind. Islamic da'wah is increasingly being carried out on social media, such as TikTok, Instagram, YouTube, websites and Telegram. Da'wah is the process of conveying, inviting or calling on other people or the community to embrace, learn and practice religious teachings consciously, so as to awaken and restore the person's natural potential...
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