Analisis Technology Acceptance Model terhadap Penggunaan Canva Berbasis AI dalam Pemasaran Digital oleh Siswa SMK Jurusan Pemasaran di Kota Semarang
(Juventius Wahyu Utama, Florentina Ajeng Tiya Pratiwi, Anoki Herdian Dito, Bonaventura Hendrawan Maranatha, Dian Prasetyo Widyaningtyas, Wulandari Wulandari)
DOI : 10.55606/jumbiku.v5i2.5503
- Volume: 5,
Issue: 2,
Sitasi : 0 16-Jul-2025
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| Last.13-Aug-2025
Abstrak:
Data from 2024 shows that Canva has more than 170 million users, with Indonesia contributing 5.9% of the total global users. The Technology Acceptance Model (TAM) is used to analyze the acceptance of AI technology in Canva, especially in the context of vocational education. This study aims to examine the extent to which vocational high school students majoring in marketing accept and utilize AI technology in Canva to support academic assignments and marketing practices. This study also refers to previous studies that show that perceptions of usefulness and ease of use have a significant effect on user intention and satisfaction in utilizing AI-based technology. This study employs a mixed-methods approach, combining experiments with one-shot techniques with quantitative methods. The sample used in this study was 95 students from SMK Fransiskus, SMK Kristen Terang Bangsa, SMK Ignatius, and SMK Cut Nya'Dien Semarang majoring in marketing. The results of the study show that there is no direct influence between the variables of usefulness (perceived of usefulness) and perceived ease of use (ease of use) on the tendency to use (behavioural intention) of AI technology on Canva, but it will have a significant influence on the actualization of use (actual use) if mediated by the variable of tendency to use.
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2025 |
PENGARUH AKUNTANSI AKUNTABILITAS, SASARAN ORGANISASI DAN KETERLIBATAN ANGGARAN TERHADAP EFEKTIVITAS MANAJERIAL KANTOR PERWAKILAN BANK INDONESIA SOLO
(Ariyanto Sahid, Maya Widyana Dewi, Rukmini Rukmini)
DOI : 10.69714/9g9fw567
- Volume: 2,
Issue: 3,
Sitasi : 0 11-Jul-2025
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| Last.30-Jul-2025
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The purpose of this study was to determine the effect of accountability accounting, organizational goals and budget participation on managerial performance of the Solo Representative Office of Bank Indonesia. This study uses data collection methods with questionnaires. The population used is Bank Indonesia Solo employees from all units (Rupiah Money Processing Unit, SP Policy Implementation Unit and SP PUR Supervision, Internal Management Unit and Kekda Implementation Unit). Data analysis methods with descriptive data of respondents, data quality test (validity test, reliability), classical assumption test (normality test, multicollinearity test, heteroscedaticity test) and for hypothesis testing using multiple linear analysis, F test, t test and coefficient of determination test. In this study obtained a sample of 65 people. Based on the test results it can be concluded that Accountability Accounting affects Managerial Performance, Organizational Goals affect Managerial Performance and Budget Participation has no effect on Managerial Performance.
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2025 |
Pengaruh Persepsi Penerapan Reward dan Punishment terhadap Kinerja Pegawai Honorer di Rumah Sakit H. L. Manambai Abdul Kadir
(Anak Agung Ngurah Oka Budyanta Saputra, Radyum Ikono)
DOI : 10.55606/optimal.v5i3.7373
- Volume: 5,
Issue: 3,
Sitasi : 0 11-Jul-2025
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This study aims to determine the effect of perceptions regarding the implementation of reward and punishment on the performance of contract employees at H. L. Manambai Abdulkadir Hospital. Using a quantitative descriptive method and multiple regression analysis, the research involved 100 respondents selected through simple random sampling. The results show that employees’ perceptions of rewards have a positive and significant effect on performance. Meanwhile, punishment also has a positive effect, but it is not statistically significant. Simultaneously, reward and punishment together have a significant impact on improving employee performance. Positive perceptions are formed when there is clarity in rules and expectations, as well as fair, consistent mechanisms for administering rewards and punishments, supported by open communication between management and employees. With proper implementation, reward and punishment can serve as effective strategies to enhance the performance of contract employees in the hospital environment.
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2025 |
PENGARUH BIAYA TENAGA KERJA, BIAYA PEMASARAN DAN VOLUME PENJUALAN TERHADAP LABA BERSIH PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2020-2024
(Riska Diva Pertiwi, Hadi Samanto, Maya Widyana Dewi)
DOI : 10.69714/ckrw5s10
- Volume: 2,
Issue: 4,
Sitasi : 0 02-Jul-2025
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This study aims to determine the impact of labor costs, marketing costs, and sales volume on the net profit of manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) for the years 2020-2024. This research utilizes a descriptive research type with a quantitative approach. The population of this study includes manufacturing companies in the food and beverage sub-sector that are listed on the IDX for the years 2020-2024, totaling 48 companies. The sampling technique employed is purposive sampling, involving 20 companies. The data source for this research utilizes secondary data. Data collection methods are obtained from the Indonesian Stock Exchange (IDX). This study employs data analysis methods, which include descriptive statistical tests, classical assumption tests, and hypothesis testing, comprising multiple linear regression analysis, F test, t test, and the coefficient of determination (R2) test.The results of this study indicate that labor costs do not have a significant effect, while marketing costs and sales volume do have a significant effect.
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2025 |
PENGARUH DANA BAGI HASIL (DBH), DANA ALOKASI UMUM (DAU) DAN DANA ALOKASI KHUSUS (DAK) TERHADAP BELANJA MODAL PEMERINTAH DAERAH KABUPATEN/KOTA DI JAWA BARAT
(Dimas Ariyawan Santoso, Maya Widyana Dewi, Sri Laksmi Pardanawati)
DOI : 10.69714/9608hx36
- Volume: 2,
Issue: 4,
Sitasi : 0 01-Jul-2025
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This study aims to examine the influence of revenue sharing funds, general allocation funds, and special allocation funds on capital expenditures of Regency/City Governments in West Java. This study uses secondary data in the form of quantitative data contained in regional financial statistics reports from APBD and TKDD reports. Data collection techniques are obtained through documentation and literature studies. The population in this study was 27 Regencies/Cities in West Java, with a sample size of 135 taken using the purposive sampling method. The data analysis method used is descriptive statistics, classical assumption tests in the form of normality tests, multicollinearity, autocorrelation, heteroscedasticity, and hypothesis testing in the form of multiple linear regression analysis, F test, t test, and R2 test. The results of the study indicate that Revenue Sharing Funds have a positive effect on Capital Expenditures with a significance value of 0.003 < 0.05 and a t count value of 3.041 > 1.65648 t table. General Allocation Fund has a positive effect on Capital Expenditure with a significance value of 0.000 < 0.05 and a t count value of 4.330 > 1.65648 t table. While the Special Allocation Fund has no effect on Capital Expenditure with a significance value of 0.743 > 0.05 and a t count value of 0.329 < 1.65648 t table.
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2025 |
Determinasi Sosio-ekonomi Terhadap Keputusan Perempuan Bekerja di Sektor Informal Desa Lendang Belo, Lombok Timur
(Musniasih Yuniati, Yorman Yorman, Meiyanti Widyaningrum, Desi Suryati, Rohimatun Rohimatun)
DOI : 10.55606/optimal.v5i1.7112
- Volume: 5,
Issue: 1,
Sitasi : 0 30-Jun-2025
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Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan perempuan untuk bekerja di sektor informal di Desa Lendang Belo, Kabupaten Lombok Timur. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi logistik biner terhadap 33 responden perempuan dewasa. Hasil penelitian menunjukkan bahwa dari empat variabel bebas yang dianalisis, yaitu umur, jumlah tanggungan keluarga, jenjang pendidikan, dan pendapatan rumah tangga, tiga di antaranya berpengaruh signifikan terhadap keputusan perempuan untuk bekerja di sektor informal, yaitu jumlah tanggungan (p = 0,030), jenjang pendidikan (p = 0,045), dan pendapatan (p = 0,039). Sementara itu, variabel umur tidak berpengaruh signifikan (p = 0,119). Model regresi logistik yang digunakan terbukti layak secara statistik (Hosmer and Lemeshow test: p = 0,733; Nagelkerke R² = 0,655) dan memiliki tingkat akurasi prediktif sebesar 81,8%. Temuan ini mengindikasikan bahwa tekanan ekonomi rumah tangga menjadi pendorong utama partisipasi perempuan dalam sektor informal, sementara umur tidak menjadi faktor determinan dalam konteks ini. Penelitian ini memberikan implikasi penting bagi penyusunan kebijakan pemberdayaan perempuan berbasis kontekstual pedesaan.
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2025 |
Implementation of Internet of Things-based Water Monitoring System in Vertical System based Crab Farming
(Purba Daru Kusuma, Helmy Widyantara, Muhammad Dwi Hariyanto, Seno Adi Putra, Andrew Brian Osmond)
DOI : 10.15294/abdimas.v29i1.26934
- Volume: 29,
Issue: 1,
Sitasi : 0 30-Jun-2025
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| Last.10-Jul-2025
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Crab is one of protein resource with high economic value. The vertical system is a crab farming method that provides several advantages including increasing space utility, minimizing crab mortality that is affected by cannibalism, and improving precision farming. As a continuation of 2024 research under the strategic collaboration (Katalis) scheme, a community service project has been conducted by implementing the Internet of Things (IoT) based water monitoring system to support precision farming in vertical system-based crab farming. Surabaya crab supermarket has become the partner in this community service. The objective of this activity is to implement this prototype in the real crab farming environment to investigate its effectiveness. This activity also gives experience for students at Telkom University that are involved in this project of implementing the developed precision farming system in the real environment despite the laboratories scale environment. Moreover, this project is also important to give insight from the crab farmer regarding the real problems that occur in crab farming. In the future, the system can be expanded by adding more features including the machine learning method to give predictions regarding the water quality and the growth of the crabs.
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2025 |
Physics Education Students' Views about Force Diagrams while Solving Physics Problems
(Judyanto Sirait, Erwina Oktavianty, Haratua Tiur Maria Silitonga, Janet Ainley)
DOI : 10.15294/jpii.v14i2.21457
- Volume: 14,
Issue: 2,
Sitasi : 0 30-Jun-2025
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| Last.10-Jul-2025
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Force is one of the most fundamental concepts in physics, used to describe and explain a wide range of phenomena. Students can use force diagrams to learn about fundamental force concepts and solve problems related to forces. However, a limited study has focused on students’ views in drawing force diagrams. This study aims to explore students’ views about force diagrams while solving physics problems. A qualitative study was conducted to explore students’ views on drawing and using force diagrams when solving force problems, involving 18 physics education students. Before the semi-structured interviews were conducted, the students were given two force problems to solve. All interviews were recorded, transcribed, and coded for analysis. Data from the interview was analyzed using NVivo software. This study identified five themes related to students’ views on force diagrams: purposes, conventions, physics concepts, mathematical concepts, and incomplete diagrams. The most frequently mentioned theme by students was the purpose of drawing force diagrams. Students’ knowledge about force concepts and trigonometry also affected their diagrams. Students had different ways to draw diagrams, either on the dot or on the object, and had reasons for drawing the incomplete force diagrams. These findings suggest that students should possess sufficient knowledge of physics and mathematics to draw force diagrams effectively. Students should also understand when force diagrams are applicable and recognize the advantages of drawing them. This study suggests that to support students' effective understanding of force diagrams, educators should employ appropriate strategies and equip students with the skills to create and utilize force diagrams while learning about force concepts and solving problems.
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2025 |
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2025 |
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2025 |