The increasing competition among fast food restaurants in urban areas has made consumers more selective in their purchasing decisions, with price and product quality emerging as key determinants. This study aims to analyze the influence of perceived price and perceived product quality on consumer purchasing decisions at Subway fast food restaurants in East Bekasi. A quantitative approach was applied using a structured questionnaire distributed to 50 consumers. Data were analyzed through multiple linear regression and classical assumption testing. The results indicate that price has a significant and positive effect on purchasing decisions, with a regression coefficient of 1.191 and a partial determination coefficient (R²) of 0.750, suggesting that price alone explains 75% of the decision variance. Similarly, perceived product quality also demonstrates a significant positive effect with a coefficient of 0.469 and R² of 0.724. When combined, both variables explain 72.4% of the variance in purchasing decisions, with the F-test result of 91.673 surpassing the critical value of 3.20. These findings suggest that consumers in East Bekasi prioritize both affordability and quality when choosing fast food. This research contributes to the literature by validating the dual importance of economic and experiential value in fast food marketing strategies, especially in highly competitive suburban environments.

Industri kerajinan kain jeblos yang menggunakan Alat Tenun Bukan Mesin (ATBM) memainkan peran penting dalam pelestarian budaya dan mendorong pertumbuhan ekonomi di daerah tersebut. Namun, pengelolaan persediaan benang yang tidak efektif, baik karena kelebihan stok maupun kekurangan bahan baku, sering menyebabkan proses produksi terganggu. Dalam penelitian ini, metode Economic Order Quantity (EOQ) dan Reorder Point (ROP) digunakan sebagai solusi ilmiah dalam manajemen rantai pasok untuk mengoptimalkan sistem pengelolaan stok benang. Data yang digunakan berasal dari pemakaian benang selama satu tahun (2020) pada salah satu unit usaha kain jeblos. Permintaan tahunan benang tercatat sebesar 11.396,24 kg. Berdasarkan perhitungan metode EOQ, jumlah pemesanan optimal setiap kali order adalah sebesar 754,86 kg, sedangkan titik pemesanan ulang (ROP) ditentukan pada saat persediaan menyentuh 221,59 kg, dengan asumsi konsumsi harian sebesar 31,66 kg dan lead time 7 hari. Hasil evaluasi menunjukkan bahwa penerapan metode EOQ dan ROP dapat menurunkan total biaya persediaan tahunan dari Rp 1.752.143 menjadi Rp 1.509.717, sehingga menghasilkan penghematan sebesar ±Rp 242.425 per tahun. Kesimpulan dari penelitian ini adalah bahwa algoritma EOQ dan ROP dapat diterapkan secara efektif dalam skala usaha kecil kerajinan kain tradisional, guna meningkatkan efisiensi biaya dan menjaga kesinambungan pasokan bahan baku.

MSMEs play an important role in economic growth, but still face challenges in branding and digital marketing. Kiringan Hamlet, as one of the traditional herbal medicine production centers, is experiencing obstacles in marketing their products due to the lack of attractive visual identity and minimal utilization of digital technology. This service program aims to assist MSMEs in Kiringan Hamlet in improving their branding and competitiveness through logo and packaging redesign and website design as a digital marketing medium. The methods used include observation, interviews, solution design, and digital-based design implementation. The results of this program show that the new logo design and packaging stickers increase product attractiveness and strengthen MSME brand identity. In addition, the website design provided a digital solution to expand market reach. The evaluation showed that MSME players responded positively to this contribution and began to realize the importance of digital branding in marketing. With this program, it is expected that MSMEs in Kiringan Hamlet can be more developed and able to compete in a wider market with more effective digital branding and marketing strategies.

Penerapan Kurikulum Merdeka di MAN 1 Kebumen belum berjalan dengan optimal dan cenderung menggunakan metode pembelajaran yang masih terfokus pada guru (teacher centered), sehingga dibutuhkan model pembelajaran yang mampu mengembangkan keterampilan siswa, salah satunya adalah discovery learning. Penelitian ini bertujuan 1) Membuat rancangan pembelajaran Model Discovery Learning pada mata pelajaran geografi materi biosfer dan antroposfer kelas X MAN 1 Kebumen, 2) Menganalisis implementasi Model Discovery Learning pada mata pelajaran geografi materi biosfer dan antroposfer kelas X MAN 1 Kebumen, 3) Menganalisis keaktifan belajar siswa pada mata pelajaran geografi materi biosfer dan antroposfer kelas X MAN 1 Kebumen, 4) Menganalisis hasil belajar siswa pada mata pelajaran geografi materi biosfer dan antroposfer kelas X MAN 1 Kebumen. Penelitian ini merupakan penelitian menggunakan pendekatan kuantitatif dengan bentuk double shoot case pretest -posttest design. Hasil penelitian menunjukan bahwa 1) Rancangan pembelajaran discovery learning sesuai standar dan mendukung tujuan pembelajaran, 2) Implementasi model discovery learning pada materi biosfer dan antroposfer berjalan sesuai rancangan dan memenuhi kriteria model discovery learning, 3) Keaktifan siswa tergolong tinggi dengan keterlibatan yang baik selama pembelajaran, 4) Hasil belajar siswa menunjukkan peningkatan setelah penerapan model discovery learning, dimana meningkat dari 75,00% pada posttest pertama menjadi 87,50% pada posttest kedua.

Purpose: The purpose of this study was to evaluate the acceptance and performance of users of the Virtual Class application in the Bali Melajah Portal using the Technology Acceptance Model (TAM) and Importance-Performance Analysis (IPA). This study found the main components of adoption, evaluated performance disparities, and suggested ways to improve LMS adoption in secondary schools.
Methods: This study used a quantitative approach through an online survey conducted to collect data from teachers and students. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to evaluate the relationship between the variables in the research model. IPA was used to evaluate system performance and determine areas for improvement.
Results: The study showed that perceived ease of use significantly influenced perceived usefulness, which in turn affected attitudes and behavioral intentions. Meanwhile, behavioral intentions positively affected actual system use. Performance mismatch was found, with the lowest percentage of conformity of 97.76% for actual system use. Quadrant analysis highlighted that, although the system was perceived as useful and easy to use, involvement, accessibility, and institutional support were necessary for effective system use.
Novelty: This study offers a two-pronged assessment of LMS adoption in secondary schools by combining TAM and IPA. Unlike earlier studies that only evaluated user perceptions or system performance separately, this paper provides a complete approach to maximizing government-supported digital learning platforms. These findings give policymakers and application developers knowledge to improve the adoption of Virtual Classroom LMS.

This analysis was conducted to analyze the performance of intersections and sections around Besakih Temple, especially during religious ceremonies. A field traffic data survey was conducted by installing a handycam at a predetermined point to determine the performance of intersections and roads. Furthermore, secondary data collection is carried out to support the completeness of the required traffic data. So that the traffic data is obtained. After the data is collected, the analysis of intersections and roads is carried out. From the results of the study, it is found that (1) the performance of the intersection is: the postal one intersection has a traffic volume of 7305.3 pcu/hour, a capacity of 5367.61 pcu/hour, a degree of saturation of 1.369, a delay of 19.2 seconds, and an intersection service level. C. At Postal Intersection 2, the traffic volume is 4973.5 pcu/hour, the capacity is 2810.24 pcu/hour, the degree of saturation is 1.77, the delay is 22.06 seconds, and the service level of the intersection is D. At Postal Intersection 3, the traffic volume is obtained traffic is 7391.4 pcu/hour, capacity is 3924.02 pcu/hour, degree of saturation is 1.88, delay is 23.19 seconds and the service level of intersection D. So that the average intersection volume exceeds the capacity of the intersection. (2) The performance of the road segment is only sought for the degree of saturation: the Winana road section is 0.67, the Besakih highway is 0.46, the Kedugung highway is 0.25 and the Batusesa highway is 0.048.

This study aims to analyze legal protection for female workers who are laid off (PHK) and to find solutions to obstacles in providing legal protection for female workers who are laid off (PHK). The methodology used in this study is normative legal research, while the research approach used is a legislative approach where the relevant laws and decrees are sought and studied, and other decisions related to the legal issues being studied are matched by discussing thoughts and lessons or teachings in the field of law, and matching the formulation of the problem based on cases in the world of work related to the material being discussed. The results of the study indicate that various legal instruments, both national and international, have regulated protection for female workers, especially in situations of layoffs. Law No. 13 of 2003 concerning Manpower and the Convention on the Elimination of All Forms of Discrimination Against Women (CEDAW) which has been ratified by Law No. 7 of 1984 have provided a clear legal basis regarding the prohibition of layoffs against women on the grounds of pregnancy, childbirth, or marriage. In addition, compensation and industrial dispute resolution are also regulated to ensure that the rights of female workers are protected. However, there are still gaps in the implementation of this legal protection, especially related to the lack of knowledge of workers regarding their rights and the uneven implementation of policies in various industrial sectors. Implementation obstacles in regulating the legal protection of female workers, namely work agreements that are not in accordance with regulations, the lack of general sanctions, and workers' ignorance of their rights are obstacles. The state needs to integrate international conventions into national law and ensure that violators receive appropriate sanctions. Many female workers are not yet fully aware of their rights, which hinders effective protection.

The Community Service Program (KKN) provides students with the opportunity to directly contribute to society, especially in rural areas. This research aims to analyze the role of KKN-MB Posko 43 students in supporting the blood donation program in Penggaron Kidul Village, Semarang City. The research method used is descriptive qualitative with a case study approach. Data was collected through interviews, observations, and documentation during the implementation of the KKN program. The research findings show that KKN students played a significant role in raising public awareness about the importance of blood donation through intensive socialization and education. In addition, students also contributed by facilitating blood donation activities through coordination with the Indonesian Red Cross (PMI) and the local village government. The impact of this activity was reflected in the increase in the number of blood donors in the village, as well as the establishment of a sustainable blood donor community. The study concludes that the involvement of KKN students can have a positive impact on the sustainability of blood donation programs in rural areas, and this model is expected to be applied in other regions.

Employee productivity in call centers is influenced by various factors, including job stress and leadership style. High job stress can reduce productivity, while transactional leadership is often applied in target-based work environments to improve performance. This study aims to analyze the impact of job stress on work productivity with transactional leadership as a mediating variable. The research used a quantitative approach with Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis on 164 call center employees at PT. X in Malang City. The results indicate that job stress has a negative effect on work productivity and transactional leadership. Transactional leadership has a positive impact on work productivity and serves as a mediator in the relationship between job stress and productivity. The implications of this study highlight the importance of effective stress management and the development of adaptive transactional leadership to mitigate the negative effects of job stress and enhance employee productivity.

The aim of this study is to determine whether the application of health protocol security, employee competence, and service quality during the covid-19 pandemic could affect customer satisfaction toward MRT transportation. This research is included in descriptive quantitative. The sample is taken by total sampling technique with a total of 100 respondents who use MRT transportation. Data collection technique in this research uses questionnaire. Statistical analysis is carried out with the help of the Partial Least Squares Structured Equestrian Model (PLS-SEM) program. The results of this study are (1) the health protocol security (X1) has a significant positive effect toward customer satisfaction, (2) employee competence (X2) has a significant positive effect toward customer satisfaction, and (3) the quality of service (X3) has a significant positive effect on customer satisfaction. Therefore, it can be concluded that all the independent variables in this study have an effect on the related variables. From the results of this study, the researchers hope that in order to increase the satisfaction of MRT users, the MRT can improve the security of health protocols, employee competence, and service quality.