PERAN DIGITAL MARKETING INNOVATION UNTUK MENINGKATKAN MARKETING PERFORMANCE MELALUI BUSINESS PROCESS AGILITY PADA UKM DI JAWA TENGAH
(Wesly Tumbur ML Tobing, Risma Nurhapsari, Lukman Santoso, Paulina Kinanti Eka Praningtyas)
DOI : 10.69714/q2ehzz80
- Volume: 2,
Issue: 1,
Sitasi : 0 31-Jan-2025
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| Last.30-Jul-2025
Abstrak:
This study began with differences in views from several researchers about the relationship between digital marketing innovation and marketing performance. With the results of this study, the research we conducted tried to conduct research by implementing business process agility so that there is a significant relationship between digital marketing innovation and marketing performance. This study was conducted by collecting data through direct distribution of questionnaires or through the use of Google Forms to respondents who are SME owners in Central Java Province. The sampling technique was carried out purposively with the criteria that SMEs have been operating for at least 5 years, where the number of samples obtained was 211 SME owners who met these criteria. The data was analyzed using Amos 22, where the results of the study showed a positive and significant relationship between digital marketing innovation and marketing performance. In addition, there is a positive and significant relationship between digital marketing innovation and business process agility and a positive and significant relationship between business process agility and marketing performance.
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2025 |
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI MANFAAT, DAN PERSEPSI KEPERCAYAAN TERHADAP MINAT PENGGUNAAN QRIS SEBAGAI ALAT TRANSAKSI PEMBAYARAN DIGITAL DI KOTA PEKANBARU
(Radha Khairani, Hichmaed Tachta Hinggo, Fitri Ayu Nofirda)
DOI : 10.69714/bd1dz237
- Volume: 2,
Issue: 1,
Sitasi : 0 31-Jan-2025
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| Last.30-Jul-2025
Abstrak:
The purpose of this study is to determine the influence of perceived ease of use, perceived usefulness, and perceived trust on the intention to use QRIS as a digital transaction tool in Pekanbaru City. This research employs a quantitative approach with a sampling technique based on Hair's formula, involving 160 respondents. Data were collected through the distribution of questionnaires, using both primary and secondary data sources. The study applies descriptive statistical analysis, respondent response analysis, validity testing, reliability testing, normality testing, heteroscedasticity testing, multicollinearity testing, multiple linear regression analysis, t-tests, and determination coefficient analysis, processed using SPSS version 26. The results indicate that the perceived ease of use (X1) and perceived usefulness (X2) variables have a positive and significant influence on the intention to use (Y). Conversely, the perceived trust variable (X3) has a positive but not significant influence on the intention to use (Y).
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2025 |
Pemertahanan Bahasa Jawa Serang pada Fenomena Campur Kode dalam Akun Instagram Influenser Mang Aplen sebagai Kearifan Lokal Masyarakat Kabupaten Serang
(Ulinnuha Ulinnuha, Mahpudoh Mahpudoh, Mulya Tiara Fauzi, Julina Julina, Siti Rani, Syamsul Hidayat)
DOI : 10.61132/pragmatik.v3i1.1500
- Volume: 3,
Issue: 1,
Sitasi : 0 31-Jan-2025
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| Last.06-Aug-2025
Abstrak:
The waning enthusiasm for preserving the nation's wealth, one of which is regional languages, has become a serious problem that has occurred in recent years. However, only a few Indonesian people are aware of it. Regional languages, especially Serang Javanese, are on the verge of extinction. According to the data obtained, there are three million speakers of Serang Javanese, while the majority of Jaseng (Serang Javanese) speakers are in Cilegon, Serang and a small number in Tangerang, Banten Province. Unfortunately, Banten Javanese language users are starting to be eroded by the progress of the times, people are more in favor of slang communication, South Jakarta language, and the influence of other foreign languages. If the number of speakers decreases from before, it is possible that in the next few years the Jaseng language will experience extinction, which will result in the loss of the local wisdom of the people of Serang district. The good news is that the role of social media, which does not always have a negative impact on society, is actually one of the savior media in preventing the extinction of regional languages. One of them was proven by the owner of an influencer Instagram account from Serang who planned to create content that speaks the Serang Javanese language even though it is part of the code-mixing phenomenon. This research aims to reveal every content with the concept of the code-mixing phenomenon in Mang Aplen's Instagram account in detail, starting from the words, phrases and particles used in the communication. The method used in this research is a descriptive qualitative method which is carried out by analyzing data obtained from speech on Instagram content. The results obtained from this analysis are that there are several single words, phrases, affixes, word repetitions and particles of the Serang Javanese language, dialects and customary activities of the Serang Banten people in the context of entertainment, which are very popular with the community, which reflects the maintenance of the Serang Javanese language. and the local wisdom of the Serang Regency community, this is believed to be able to build community enthusiasm in maintaining the Jaseng language and the local wisdom of the Serang community so that it remains sustainable and strong.
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2025 |
Pendidikan Antikorupsi sebagai Upaya Membangun Generasi Berintegritas
(Bintang Auliya Tyananda, Ryan Dwi Prayoga, Tita Ester, Mohammad Fauzil Adhim, Alfira Nur Adella, Nur Hafizah, Dhea Maiza Azzahra, Putri Shandefi, Marisa Zahrani, Eni Lutviana Fadila, Naifa Adelia Nurahmi)
DOI : 10.61132/jupenkei.v2i1.161
- Volume: 2,
Issue: 1,
Sitasi : 0 31-Jan-2025
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| Last.06-Aug-2025
Abstrak:
Anti-corruption education is one of the important elements in building the character and integrity of the younger generation. Given the negative impact of corruption that damages the country's social, economic, and political order, this education is an effective preventive means to avoid corrupt practices in the future. This paper aims to explore the concept of anti-corruption education, its role in shaping a generation with integrity, as well as its challenges and implementation strategies. The concept of anti-corruption education involves teaching the values of ethics, honesty, and responsibility that must be instilled from an early age. This education must be applied consistently through formal and non-formal curricula, and involve various parties, including educators, the government, and the community. The challenges faced in the implementation of anti-corruption education include a lack of understanding and awareness of the importance of this education, as well as a culture of corruption that has been internalized in various sectors of life. To overcome these challenges, it is necessary to adopt various implementation strategies, such as the use of technology and social media, as well as collaboration between educational institutions and civil society organizations. Through effective anti-corruption education, it is hoped that a young generation can be created who have integrity, are able to prevent corruption, and contribute to the development of a clean and transparent country.
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2025 |
Pelatihan Pemasaran dan Penjualan Online pada Marketplace untuk Meningkatkan Ketrampilan Technopreneurship Guru dan Siswa di SMK Sultan Trenggono
(Handini Arga Damar Rani, Adi Nova Trisetiyanto)
DOI : 10.26623/tmt.v5i1.11086
- Volume: 5,
Issue: 1,
Sitasi : 0 31-Jan-2025
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| Last.09-Jul-2025
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SMK Sultan Trenggono adalah sekolah berbasis pondok pesantren dan terintegrasi dengan perusahaan yang sesuai dengan konsentrasi keahlian yang ada di SMK Sultan Trenggono, dengan luas sekolah 6870 M memungkinkan siswa untuk dapat melaksanakan pembelajaran didalam sekolah dengan leluasa. SMK Sultan Trenggono memiliki siswa sebanyak 130 siswa yang terbagi menjadi 3 (Tiga) konsentrasi keahlian yaitu Pengembangan Perangkat Lunak dan Gim, Agribisnis Tanaman dan Teknik Otomotif. SMK Sultan Trenggono juga memiliki konsentrasi keahlian Agribisnis Tanaman pertama di Kota Semarang yang menghasilkan pupuk cair Bernama POC, pupuk cair ini terbuat dari urin kelinci dengan berbagai macam pupuk tambahan yang berfungsi membantu menyuburkan tanaman atau membantu fotosintesis tanaman sehingga perkembangan tumbuhan menjadi lebih baik. Pada konsentrasi keahlian Pengembangan Perangkat Lunak dan Gim juga memiliki unit produksi seperti jasa perbaikan computer dan Pesanan running text untuk media promosi di toko ataupun di jalan-jalan dan tempat lain yang membutuhkan. Tetapi dari banyaknya produk yang dihasilkan di unit usaha SMK Sultan Trenggono masih belum memiliki pasar yang mendukung terserapnya produk secara maksimal, sehingga proses produksi sering kali menemui hambatan. SMK Sultan Trenggono sangat memerlukan sebuah fasilitas atau tempat yang dapat membantu menyerap hasil produksi dari unit usaha yang ada, sehingga hambatan terkait dengan pengadaan bahan baku produk dapat teratasi dengan baik melalui hasil yang didapat dari penjualan produk jadi
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2025 |
Pembuatan Fruit Leather Kelopak Bunga Rosella (Hibiscus sabdariffa L.) dengan Penggunaan Pemanis Stevia dan Pektin
(Hening Kenya Shafirani, Lilis Sulandari, Nugrahani Astuti, Ita Fatkhur Romadhoni)
DOI : 10.61132/nakula.v3i2.1645
- Volume: 3,
Issue: 2,
Sitasi : 0 30-Jan-2025
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| Last.08-Aug-2025
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A Research has been conducted on the production of roselle flower fruit leather using stevia as a natural sweetener substitute for sucrose and pectin as a stabilizing agent. This study involved variations in the amount of stevia sweetener (0.2 ml and 0.3 ml) and pectin concentrations (1% and 2% of the ingredient weight). Sensory evaluation of the fruit leather product included parameters such as color, aroma, taste, texture, and overall preference. The sensory test results showed that sample 620 was the best product, with a composition of 0.3 ml stevia sweetener and 2% pectin concentration. This product was characterized by a deep red color, a fresh sour aroma distinctive of roselle, a pliable texture that could be rolled, and a balanced sweet-sour taste that was preferred by the panelists. Nutritional content analysis of the best product, based on laboratory testing, revealed the following per 100g of fruit leather: 105.80 mg of antioxidants, 19.88 mg of vitamin C, 26.55% total sugar, 1.02% ash content, and 21.05% moisture content. Additionally, the selling price of the roselle flower fruit leather product was determined to be IDR 45,000 per 100-gram package.
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2025 |
UPAYA PENINGKATAN KEMAMPUAN BEBICARA SISWA MELALUI PENERAPAN METODE STUDENT FACILITATOR AND EXPLAINING PADA PEMBELAJARAN BAHASA INDONESIA SISWA KELAS V SDN 11 CILEGON
(Aizahwa Nur Safitri, Desty Endrawati Subroto, Muhammad Baehaki, Laily Fauziyah, Ririn Maharani)
DOI : 10.69714/wfffrw62
- Volume: 2,
Issue: 1,
Sitasi : 0 25-Jan-2025
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Students lack of speaking ability is the background of this research. The goal is to improve students speaking skills through learning Indonesian by using the Student Facilitator and Explaining method. The approach used in this research is a descriptive qualitative approach to explain and explain in more detail related phenomena and examine more deeply from relevant references. Based on the observation, population of this study is 50 students in grade V of SDN 11 Cilegon. Students were more enthusiastic about learning to speak after using the method applied by the researcher, especially when explaining the picture. Thus, The implementation of the SAFAE method. method to students provides positive and significant results in the Indonesian language learning process. In conclusion, the implementation of this method in Indonesian language learning consistently improved student performance across sessions, as reflected in the increasing percentage of successful learning outcomes.
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2025 |
Pelatihan Karang Taruna Desa Sinar Bhakti : Mengelola Instagram untuk Layanan Masyarakat
(Aimar Aqil Manaf, Yaz Montis Hidayat, Muhammad Gilang Anugrah, Nyimas Rani Pertiwi, Rosmala Dewi)
DOI : 10.58192/karunia.v4i1.2994
- Volume: 4,
Issue: 1,
Sitasi : 0 23-Jan-2025
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| Last.07-Jul-2025
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This training aims to empower the Youth Organization of Sinar Bhakti Village to optimize Instagram as a medium for information dissemination and community services. The main problem identified is the lack of understanding and skills among Youth Organization members in effectively utilizing social media to support local activities and community needs. The training methods included material delivery through presentations, group discussions, and hands-on practices with a participatory approach. Participants were trained to create relevant, engaging, and informative content and learned professional techniques for managing Instagram accounts. The results of the training revealed that participants gained a better understanding of digital communication strategies, such as utilizing Instagram features to disseminate information, promote village activities, and enhance community interaction. Participants also demonstrated increased confidence in managing social media as a primary means of communication with the community. Overall, this training successfully enhanced the capacity of the Youth Organization to leverage digital technology for empowering local communities.
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2025 |
Critically Reveal The Dimensions of Damage From Unauthorized Use of Personal Data
(Tegar Islami Putra, Nurul Fibrianti, Adinda Zeranica Putri Fakhis, Mohammad Raziq Fakhrullah)
DOI : 10.15294/digest.v5i2.19941
- Volume: 5,
Issue: 2,
Sitasi : 0 23-Jan-2025
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| Last.10-Jul-2025
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Unauthorized use of personal data can cause harm to personal data subjects. In its mandate, Decision Number 78/Pid.Sus/2024/PN Tng provides a general outline of the potential harm that may occur to personal data subjects. However, the decision does not specifically explain the forms of loss and its impact on personal data subjects. This research critically discusses the forms of crimes causing harm and their impact on personal data subjects' damage due to unauthorized use of personal data in Decision Number 78/Pid.Sus/2024/PN Tng. The research employs the Library Research method, also known as Legal Research, which focuses on analyzing primary and secondary legal materials based on existing literature. The findings indicate that several general regulations in Indonesia address the crime of unauthorized use of personal data, including Law Number 24 of 2013, Law Number 1 of 2024, Law Number 14 of 2008, and Law Number 27 of 2022. Meanwhile, Decision Number 78/Pid.Sus/2024/PN Tng outlines the damage to personal data subjects resulting from unauthorized use of personal data, with this study revealing various impacts of damage both materially and non-materially.
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2025 |
Meningkatkan Minat Belajar Siswa Melalui Media Teknologi di SMPN 34 Medan
(Suci Dahlya Narpila, Najwa Zahra, Rahma Mahrani Sam, Giska Nayla Maqah)
DOI : 10.61132/jupenkei.v2i1.158
- Volume: 2,
Issue: 1,
Sitasi : 0 22-Jan-2025
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| Last.08-Aug-2025
Abstrak:
This study aims to analyze the improvement of learning outcomes of grade VIII students at SMPN 34 Medan through the application of information technology-based learning media. This study uses the Classroom Action Research (PTK) method. The techniques utilized to gather data include lzearning implementation observation sheets (teacher activities), student activity observation sheets, student response surveys, and learning outcome exams in each cycle. The data gathered were evaluated by quantitative descriptive analysis and qualitative analytical methodologies. While qualitative analysis is used to comprehend the findings of student activity observations, quantitative descriptive analysis is utilized to assess student learning outcomes. As evidenced by the average learning achievement of grade VIII students at SMPN 34 Medan, which was 56.2% in the first cycle and significantly increased to 81.86% in the second, as well as the positive increase in student activity in the learning process despite a number of challenges noted in the student activity sheet during the first cycle the study's findings suggest that the use of information technology-based media in the classroom has the potential to increase the learning interest of grade VIII students at SMPN 34 Medan.
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2025 |