Micro, Small and Medium Enterprises (MSMEs) play an important role in Indonesia's economic growth. However, many MSME players in Sabatan Hamlet, Ringinanom Village, Magelang Regency, do not have business legality, strong branding, and effective digital marketing strategies. This mentoring program aims to assist MSME players in obtaining a Business Identification Number (NIB), improving branding identity, and utilizing Google Maps as a means of business digitization. The methods used include observation, interviews, mentoring, and evaluation of six MSMEs in Sabatan Hamlet. The results of this program show that the assisted MSMEs have successfully obtained business legality in the form of NIB, have a more professional business logo and banner, and are registered on Google Maps, which increases the visibility of their business. The evaluation of this program also showed a positive response from MSME players, who felt the real impact of the assistance in the aspects of legality, branding, and digital marketing. With this program, it is expected that MSMEs in Sabatan Hamlet can develop more rapidly, increase competitiveness, and contribute more to the local economy. Similar programs in the future need to be expanded so that more MSMEs can benefit, with additional training related to digital marketing strategies and business management.

This study aims to increase students' interest in reading using local wisdom-based comic media, in class III Madrasah Ibtidaiyah Muhajirin Jambi City. Students' reading interest is still relatively low in Natural and Social Sciences subjects, totaling 26 people. This research is a Classroom Action Research (PTK) with the Kemmis and Mc Taggart model consisting of 2 cycles. Data collection techniques used by researchers are observation, interviews, documentation and questionnaires. The results of this study indicate an increase in students' interest in reading by using comic media based on local wisdom with the percentage of the average value of students' interest in reading in the pre-cycle 33.13%, cycle I 67.45%, and cycle II 92.01% with a very high student interest category, and the percentage of student success in the pre-cycle 11%, cycle 1 61.53%, and cycle II 100% with a very high student interest category. As well as an increase in teacher and student activities in cycle 1 60% and cycle II 87.2%.

Gorciuk is an MSME that produces Cireng Chips with tapioca as the raw material. One of the local ingredients that is gluten-free and the seasoning is without MSG. This product was initially only intended and served for children with disabilities who had to reduce Gluten and without MSG which is one of the addictive ingredients and is not recommended for excessive consumption. Now foods with low Gluten content and without MSG are also quite sought after because many consumers are starting to pay attention to healthy food. With the high interest of consumers in the market, Gorciuk has begun to expand the types of products produced. Currently, Gorciuk markets its products with 2 flavor choices, namely pecel seasoning and salted cheese. However, the high interest of consumers is still not balanced with a representative packaging design, therefore Gorciuk currently needs to redesign the Product Packaging that they sell in order to increase Brand Awareness. The current condition is that Gorciuk markets its products only with simple packaging in the form of ordinary plastic that is not attractive and does not characterize their own typical cireng chips. This obstacle is the reason for the PKM team in implementing the Packaging Design grant using the DKV principle at Gorciuk. The Community Service Team consisting of three lecturers and students will design and apply the principles of DKV to Gorciuk.

Kegiatan workshop pengabdian masyarakat yang bertajuk “Workshop Penggunaan Sistem Informasi Prediksi Penjualan Bahan Bangunan pada UD Berkat Jaya Kecamatan Talawi” dilatarbelakangi karna belum adanya sistem komputerisasi dalam penentuan stok barang yang kemudian berhasil dikerjakan dan tentu belum mengerti cara penggunaan aplikasinya maka kegiatan ini bertujuan untuk memberikan panduan dalam penggunaan dan pemanfaatan fitur-fitur aplikasi Prediksi Penjualan Bahan Bangunan. Dengan workshop ini, pemilik dan admin UD Berkat Jaya Kecamatan Talawi dapat memahami cara memprediksi stok barang secara objektif, sehingga memudahkan dalam pengambilan keputusan yang lebih efektif. Metode yang digunakan dalam kegiatan ini meliputi penjelasan deskriptif dan praktik langsung. Pemateri memberikan penjelasan tentang fitur-fitur dalam Sistem Informasi Prediksi Penjualan Bahan Bangunan dengan praktik langsung, sehingga pemilik dan admin dapat lebih memahami materi dan konsep yang disampaikan. Luaran yang menjadi target dalam pengabdian ini adalah publikasi artikel pada jurnal nasional belum terakreditasi.

This training aims to enhance the skills of students at SMA Budi Agung Medan in journalistic writing and becoming skilled news presenters. The method employed includes a participatory approach through intensive training, group discussions, and hands-on practice. The program provides an in-depth understanding of journalistic writing techniques, mastery of news language, as well as confidence and techniques for on-camera presentations. The training results show a significant improvement in participants' abilities, both in writing news articles according to journalistic standards and delivering news professionally. This training has a positive impact on students' communication skills while preparing them to face the challenges of the mass media industry.

Anti-corruption education is one of the important elements in building the character and integrity of the younger generation. Given the negative impact of corruption that damages the country's social, economic, and political order, this education is an effective preventive means to avoid corrupt practices in the future. This paper aims to explore the concept of anti-corruption education, its role in shaping a generation with integrity, as well as its challenges and implementation strategies. The concept of anti-corruption education involves teaching the values of ethics, honesty, and responsibility that must be instilled from an early age. This education must be applied consistently through formal and non-formal curricula, and involve various parties, including educators, the government, and the community. The challenges faced in the implementation of anti-corruption education include a lack of understanding and awareness of the importance of this education, as well as a culture of corruption that has been internalized in various sectors of life. To overcome these challenges, it is necessary to adopt various implementation strategies, such as the use of technology and social media, as well as collaboration between educational institutions and civil society organizations. Through effective anti-corruption education, it is hoped that a young generation can be created who have integrity, are able to prevent corruption, and contribute to the development of a clean and transparent country.

This study began with differences in views from several researchers about the relationship between digital marketing innovation and marketing performance. With the results of this study, the research we conducted tried to conduct research by implementing business process agility so that there is a significant relationship between digital marketing innovation and marketing performance. This study was conducted by collecting data through direct distribution of questionnaires or through the use of Google Forms to respondents who are SME owners in Central Java Province. The sampling technique was carried out purposively with the criteria that SMEs have been operating for at least 5 years, where the number of samples obtained was 211 SME owners who met these criteria. The data was analyzed using Amos 22, where the results of the study showed a positive and significant relationship between digital marketing innovation and marketing performance. In addition, there is a positive and significant relationship between digital marketing innovation and business process agility and a positive and significant relationship between business process agility and marketing performance.

This study investigates the role of price and promotion on the purchase intention of the book "Becoming a Characterful Human." The study employed a qualitative approach with a descriptive case study design. Fifteen potential buyers were interviewed using semi-structured interviews to gather data on their perceptions of the book's price, the effectiveness of the promotion strategies used, and the factors influencing their purchasing decisions. The results showed that while the promotion strategies were effective in raising awareness and generating interest, the relatively high price of the book posed a significant barrier to purchase. The study concluded that the publisher needs to consider adjusting the price, offering more attractive sales packages, or strengthening promotion strategies to highlight the book's value and reduce price barriers for consumers. By balancing effective promotion strategies with a more competitive price, the publisher can maximize the book's sales potential

The purpose of this study is to determine the influence of perceived ease of use, perceived usefulness, and perceived trust on the intention to use QRIS as a digital transaction tool in Pekanbaru City. This research employs a quantitative approach with a sampling technique based on Hair's formula, involving 160 respondents. Data were collected through the distribution of questionnaires, using both primary and secondary data sources. The study applies descriptive statistical analysis, respondent response analysis, validity testing, reliability testing, normality testing, heteroscedasticity testing, multicollinearity testing, multiple linear regression analysis, t-tests, and determination coefficient analysis, processed using SPSS version 26. The results indicate that the perceived ease of use (X1) and perceived usefulness (X2) variables have a positive and significant influence on the intention to use (Y). Conversely, the perceived trust variable (X3) has a positive but not significant influence on the intention to use (Y).

The waning enthusiasm for preserving the nation's wealth, one of which is regional languages, has become a serious problem that has occurred in recent years. However, only a few Indonesian people are aware of it. Regional languages, especially Serang Javanese, are on the verge of extinction. According to the data obtained, there are three million speakers of Serang Javanese, while the majority of Jaseng (Serang Javanese) speakers are in Cilegon, Serang and a small number in Tangerang, Banten Province. Unfortunately, Banten Javanese language users are starting to be eroded by the progress of the times, people are more in favor of slang communication, South Jakarta language, and the influence of other foreign languages. If the number of speakers decreases from before, it is possible that in the next few years the Jaseng language will experience extinction, which will result in the loss of the local wisdom of the people of Serang district. The good news is that the role of social media, which does not always have a negative impact on society, is actually one of the savior media in preventing the extinction of regional languages. One of them was proven by the owner of an influencer Instagram account from Serang who planned to create content that speaks the Serang Javanese language even though it is part of the code-mixing phenomenon. This research aims to reveal every content with the concept of the code-mixing phenomenon in Mang Aplen's Instagram account in detail, starting from the words, phrases and particles used in the communication. The method used in this research is a descriptive qualitative method which is carried out by analyzing data obtained from speech on Instagram content. The results obtained from this analysis are that there are several single words, phrases, affixes, word repetitions and particles of the Serang Javanese language, dialects and customary activities of the Serang Banten people in the context of entertainment, which are very popular with the community, which reflects the maintenance of the Serang Javanese language. and the local wisdom of the Serang Regency community, this is believed to be able to build community enthusiasm in maintaining the Jaseng language and the local wisdom of the Serang community so that it remains sustainable and strong.