Penerapan Digital Marketing Sebagai Strategi Pemasaran Pada UMKM Pakan Super Klasik
(Cindy Clarissa Quenby, Maharani Ikaningtyas)
DOI : 10.55606/jpkm.v2i2.153
- Volume: 2,
Issue: 2,
Sitasi : 0 16-Jun-2023
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| Last.19-Aug-2025
Abstrak:
The rapid development of internet technology in the current era has changed the paradigm of traditional marketing into digital marketing using internet media, which is known as digital marketing. Digital marketing plays an important role in the success of MSME marketing because it allows analysis of new target markets, consumer behavior and product information. However, only a few MSMEs have an understanding of this digital technology-based marketing strategy. As a form of contribution to community service, students from UPN "Veteran" East Java invited and provided an understanding to the Super Klasik Feed MSME about the importance of digital marketing as a marketing strategy. The methods used include observation, interviews, digital marketing implementation, and activity evaluation. The results obtained by MSME Feed Super Klasik are an understanding of the importance of digital marketing as a marketing strategy, and students succeed in sharing knowledge through the implementation of creating Instagram social media accounts.
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2023 |
Penerapan Strategi Pelayanan Di Starbucks
(Ida Royani, Sephia Maharani, Santi Pertiwi Hari Sandi, Dwi Epty Hidayaty)
DOI : 10.58192/profit.v2i3.989
- Volume: 2,
Issue: 3,
Sitasi : 0 12-Jun-2023
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| Last.07-Jul-2025
Abstrak:
Coffee is one of the most popular beverages in many places. The development of coffee cultivation in Indonesia has grown rapidly, in 2016, about 633 thousand tons of coffee were produced and in 2017, 636.7 thousand tons, which means that the growth was about 0.74%. Arabica and Robusta are the coffee species that account for most of the world's coffee trade. There are differences between Arabica and Robusta coffees both in terms of taste and the shape of the beans. Many coffee sellers and vendors do not know the difference. Therefore, to avoid mistakes when choosing coffee beans, you need software that helps distinguish types of coffee beans based on their shape. As an alternative software, image processing using the artificial neural network method can be used. This study looks at how the software detects the pattern of the coffee bean image using a morphological method using quantitative learning methods. The feature vectors used were width, height, width, mean, variance and standard deviation. The class classification is divided into the image class of Arabica coffee beans and the image class of Robusta coffee beans, with an average recognition result during the testing process of 97%
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2023 |
Peramalan Ekspor Migas dan Non Migas di Indonesia Sampai Tahun 2035
(Diva Maharani, Ivana Dwi Astuti, Fatma Nia Ervrina, Alifia Meidiana)
DOI : 10.58192/wawasan.v1i3.927
- Volume: 1,
Issue: 3,
Sitasi : 0 07-Jun-2023
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| Last.07-Jul-2025
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Ekspor merupakan kegiatan penjualan suatu barang ke luar daerah. Ekspor memiliki peran penting terhadap pertumbuhan ekonomi dimana kondisi industri dalam negeri, iklim investasi, dan perdagangan global. Pada penelitian ini menggunakan software Eviews dengan analisis ARIMA (Autoregressive Integrated Moving Average) yang digunakan untuk memprediksi ekspor yang dilakukan oleh Indonesia sampai 2035. Berdasarkan hasil analisis ARIMA yang telah dilakukan diperoleh nilai ekspor pada 1990 sampai dengan 2023 mengalami kenaikan dan penurunan. Selanjutnya untuk peramalan nilai ekspor di masa mendatang atau forecast sampai tahun 2035 nilainya terletak diantara 0 sampai 10 dan rata-rata cenderung menurun setiap tahunnya dimulai dari tahun 2023 hingga tahun 2035 sebesar -3.71%, namun penurunan ini cenderung stabil atau tidak terlihat penurunan yang begitu dalam. Hal ini juga sejalan dengan hambatan untuk melakukan ekspor yaitu hambatan fisik, finansial, teknis dan eksternal.
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2023 |
Peranan Manajemen Sekuriti Dalam Mengamankan Dan Memecahkan Masalah PT SK Keris Indonesia
(Edy Soesanto, Alifah Jiddal Masyruroh, Ganis Aliefiani Mulya Putri, Srirahayu Putri Maharani)
DOI : 10.55606/mri.v1i3.1259
- Volume: 1,
Issue: 3,
Sitasi : 0 01-Jun-2023
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| Last.19-Aug-2025
Abstrak:
PT SK Keris Indonesia is a joint venture company operating in Indonesia and is part of SK Chemicals' global strategy. This company produces various types of products, such as polyester filament yarn, PET resin for bottles, PET film, as well as several specialty chemicals that are tailored to orders from consumers. Given the types of products produced and the large size of the company, security at PT SK Keris Indonesia is very important. This study was made to find a correlation between the role of security management and security breaches. The results of the study show that the Security Unit at PT SK Keris has not optimally and coordinatedly utilized all parties related to the security of PT. SK Keris including the local police. SK Keris, needs to take advantage of the potential that exists from within and around it, including by building cooperation with the local police apparatus.
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2023 |
Analisis Optimalisasi Modal Kerja Industri Tempe Skala Kecil Malang
(Agni Prajna Yadi, Andik Pratama, Iroh Maharani)
DOI : 10.51903/e-bisnis.v16i1.1117
- Volume: 16,
Issue: 1,
Sitasi : 0 22-May-2023
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| Last.23-Jul-2025
Abstrak:
Penelitian ini bertujuan Meningkatkan Produktivitas dan Keuntungan Industri Tempe Skala Kecil di Kota Malang melalui Penentuan dan Penggunaan Modal Kerja yang Optimal. Pengelolaan modal kerja sangat penting bagi perusahaan, terutama dalam hubungannya dengan pertumbuhan penjualan dan kebutuhan permodalan aktiva lancar yang dekat dan langsung. Namun, banyak industri tempe belum menganalisis kebutuhan modal kerjanya, sehingga penelitian ini diharapkan dapat memberikan sumbangan pemikiran bagi industri terkait untuk mengembangkan usahanya. Dalam penelitian ini, metode saldo rata-rata dan metode keterikatan dana dan pengeluaran kas digunakan untuk menentukan jumlah kebutuhan modal kerja. Hasil analisis sensitivitas pada industri tempe Pak Didiek Karim menunjukkan bahwa penurunan kapasitas produksi hingga 80% dan kenaikan harga kedelai hingga 60% masih menguntungkan, namun peningkatan harga kedelai dapat berdampak negatif pada keuntungan. Overall, penelitian ini memberikan gambaran yang jelas tentang kebutuhan modal kerja pada industri kecil tempe di Kota Malang.
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2023 |
PENGARUH LINGKUNGAN KERJA DAN DISIPLIN TERHADAP KINERJA PETUGAS PADA UNIT AVSEC (AVIATION SECURITY) PADA MASA PANDEMI COVID-19 DI BANDAR UDARA INTERNASIONAL JUANDA SURABAYA
(Alya Maharani Putri, Kifni Yudioanto, S.E., M.M)
DOI : 10.51903/jupea.v3i2.651
- Volume: 3,
Issue: 2,
Sitasi : 0 16-May-2023
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The Covid-19 pandemic is very dangerous and has resulted in many activities being delayed and causing new regulations to prevent it. The Covid-19 pandemic has also had an impact on air transportation modes, especially for Avsec (Aviation Security) officers. The purpose of this study was to determine whether the work environment and discipline had an effect on the performance of Avsec officers at Juanda International Airport, Surabaya. Using the quantitative method a sample of 80 Avsec officers. Data was collected by distributing questionnaires, which were then processed through SPSS version 25. As a result of the study, there was a significant simultaneously and partially significant effect on the performance of Avsec officers with a significance value of 0.00 < 0.05 and a significant value of work environment variable 0, 00 < 0.05 means that the work environment partially affects the performance of Avsec officers, while the discipline variable has a significant value of 0.00 < 0.05, which means that the discipline variable affects the performance of Avsec officers. The effect of work environment and discipline on Avsec (Aviation Security) officers is 69.1% while the remaining 30.9% is influenced by other variables.
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2023 |
Analisis Pengaruh Distribusi Pendapatan Dan Tingkat Pengangguran Terbuka Terhadap Kemiskinan Di Kabupaten Brebes 2018 – 2022
(Boni Marhusen, Sarah Rahmanita Putri, Riska Devi Rosyana, Asri Nur Azzahra, Adinda Putri Maharani, Deris Desmawan)
DOI : 10.58192/ebismen.v2i1.689
- Volume: 2,
Issue: 1,
Sitasi : 0 31-Mar-2023
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| Last.07-Jul-2025
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Kemiskinan merupakan kondisi dimana masyarakat tidak mampu memenuhi kebutuhan hidup sehari hari. Penelitian ini dilatarbelakangi oleh permasalahan pada kesejahteraan sosial di Kabupaten Brebes, berupa kemiskinan dengan pokok permasalahan yaitu tidak meratanya distribusi pendapatan dengan tingkat pengangguran terbuka yang cukup signifikan dalam memengaruhi struktur sosial perekonomian wilayah tersebut. Untuk merespons permasalahan tersebut, para peneliti melakukan penelitian dengan tujuan mengetahui pengaruh daripada tidak meratanya distribusi pendapatan dan tingkat pengangguran terbuka terhadap kemiskinan yang berakibat cukup besar terhadap perekonomian wilayah Kabupaten Brebes. Penelitian ini dilakukan menggunakan data pasti yang mengacu pada BPS. Kemudian menggunakan kajian teori pengangguran yang juga menggunakan BPS dan data tersebut diuji dengan menggunakan software SPSS, dan terakhir Kajian teori kemiskinan beserta kerangka konseptual dimana faktor yang ada merupakan sumber dari permasalahan kemiskinan yang diteliti.
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2023 |
Pengaruh Peran Digitalisasi Dan Service Excellent Terhadap Optimalisasi Program Kawasan Lingkungan Sadar Akan Administrasi Kependudukan (KALIMASADA) Di Kelurahan Dukuh Sutorejo Kota Surabaya
(M. Khoirur Rifqi, Maharani Ikaningtiyas)
DOI : 10.59581/jap-widyakarya.v1i1.431
- Volume: 1,
Issue: 1,
Sitasi : 0 30-Mar-2023
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| Last.02-Aug-2025
Abstrak:
This study aims to determine the effect of digitalization and excellent service on the optimization of the Population Administration Awareness Environmental Area (KALIMASADA) program in Dukuh Sutorejo Village. This study used a survey method by distributing questionnaires and questionnaires with a sample of Dukuh Sutorejo Village residents who entered Kalimasada data (residents whose population administration was incomplete) aged 18-64 years. The number of samples in the study was obtained by multiplying the number of variable indicators used by the minimum number, namely 5. The sampling technique was carried out using the Accidental Sampling technique, namely a sampling technique based on chance, that is, anyone who accidentally meets a researcher can be used as a sample if seen by others. that happen to be encountered is suitable as a data source. The data used in this research is primary data by distributing questionnaires. The results of this study indicate that digitalization and excellent service partially and simultaneously have a positive effect on optimizing the Population Administration Awareness Environmental Area (KALIMASADA) program in Dukuh Sutorejo Village.
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2023 |
PENGARUH EARNING PER SHARE DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN
(Siti Nuridah, Joelianti Dwi Supraptiningsih, Ade Irawan, Edwin Jonathan Panjaitan, Nuri Maharani)
DOI : 10.58192/profit.v2i1.465
- Volume: 2,
Issue: 1,
Sitasi : 0 05-Jan-2023
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This study aims to discuss the effect of earnings per share (EPS) and dividend policy on firm value. Firm value is used as a measure of the success of a company. By increasing the value of the company can be interpreted as an increase in the prosperity of company owners or shareholders in the company. The population of this research is 43 companies in the Food and Beverage Sub-Sector Companies listed on the Indonesia Stock Exchange in 2019-2021. By using the purposive sampling method, a sample of 18 companies was obtained. The data used in this study is secondary data obtained from the company's annual report. The research method used is Multiple Regression Analysis to see the effect of the independent variables on the dependent variable using the SPSS version 16 program. The results of the partial t test show that earnings per share (EPS) has no significant effect on firm value. Dividend policy partially has a significant effect on firm value and the results of the simultaneous F-test show that the earnings per share variable and dividend policy have a significant effect on firm value variables.
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2023 |
PENGARUH ROA, ROE, DAN NIM TERHADAP HARGA SAHAM PADA PERUSAHAAN PT BANK CENTRAL ASIA TBK. PERIODE 2012-2021
(Bunga Ismaya Putri, Maharani Putri, Ayu Nurafni Octavia)
DOI : 10.26623/slsi.v20i4.6052
- Volume: 20,
Issue: 4,
Sitasi : 0 26-Dec-2022
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| Last.09-Jul-2025
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Penlitian ini bertujuan untuk mengetahui pengaruh Return On asset (ROA),Return On Equity (ROE), dan Net Interest Margin (NIM) terhadap hargasaham pada perusahaan PT. Bank Central asia, Tbk. periode 2012-2021pertriwulan. Penelitian ini menggunakan metode kuantitatif dengan teknikanalisis data yang digunakan dalam penelitian yaitu analisis regresi linierberganda dengan uji hipotesis menggunakan uji statistik menguji secaraparsial masing masing variabel, serta uji F untuk variabel independensecara simultan terhadap variabel independent. Data diolah menggunakanprogram SPSS. Hasil penelitian menunjukan bahwa ROA nilaisignifikansinya sebesar 0,043 < 0,05 maka secara parsial berpengaruhsignifikan terhadap harga saham, sedangkan ROE nilai signifiikansinya0,843 >0,05 maka seacra parsial tidak ada pengaruh terhadap harga sahamdan NIM nilai signifikansinya sebesar 0,743 > 0,05 maka secara parsialtidak ada pengaruh terhadap harga saham. Secara simultan ROA, ROE,NIM, berpengaruh terhadap harga saham.Kata Kunci :ROA; ROE; NIM; Harga Saham.
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2022 |