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Harry Yulianto; Iryani

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the integration of Artificial Intelligence (AI) into Strategic Human Resource Management (SHRM) and its contribution to enhancing organizational performance using a bibliometric approach. The research method involves analyzing data from Scopus and Crossref databases with the help of VOSviewer software to map research trends, keyword relationships, and publication distributions. The findings reveal that AI plays a significant role in optimizing HR processes, such as data-driven decision-making, productivity enhancement, and more efficient talent management. Key trends include innovations in HR practices, the utilization of big data, and sustainability practices (green HRM). The analysis identifies a significant increase in publications since 2020, reflecting growing academic interest in this topic. This research provides practical significance by helping organizations understand the strategic benefits of AI in addressing HR challenges and driving sustainable performance. The findings of this study are expected to serve as a reference for future research exploring AI implementation across various organizational contexts.

Mahara Sintong; Muhammad Miftahurridlo; Rohil Al Azizah; Chairullah Chairullah; Nadya Nadya +4 more

Jurnal Riset Rumpun Ilmu Teknik 2024 Pusat riset dan Inovasi Nasional

This study aims to analyze the development and trends in rice production in North Sumatra Province during the period 2020–2024 using a descriptive statistical approach. The data used is secondary data from the Central Statistics Agency (BPS) in the form of rice production, harvest area, and productivity. The results of the analysis show that rice production fluctuated but tended to increase, with the highest production in 2024 at 2,204,875.51 tons and the lowest in 2021 at 2,004,142.51 tons. Trend analysis produced a positive slope value of 32,861 tons per year, indicating a long-term upward trend in production. The correlation between harvest area and production shows a strong positive relationship, where an increase in harvest area is consistently followed by an increase in production. Factors affecting production fluctuations include climate change, land area, cropping patterns, and agricultural infrastructure and policy support. Overall, the results of the study confirm that increases in rice production are highly dependent on land management, productivity, and the stability of climatic conditions in the North Sumatra region.

Ezik Firman Syah; Irma Damayantie; Irma Savitri Sadikin; Andri Purwanto

Proceeding of the International Conference on Global Education and Learning 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

This latah trend phenomenon is inseparable from the development of the television entertainment world in comedy shows in Indonesia, which considers the disorder of latah speech to be something funny among the younger generation. So, students consider someone who is latah in class to be something that is considered funny. This study aimed to identify the echopraxia latah speech disorder in elementary school teacher education students with a psycholinguistic approach. This research method uses the Milles and Huberman model content analysis method with data collection techniques conducting observations, interviews, and documentation on students of the Elementary School Teacher Education Study Program at Esa Unggul University. The study results from three students who experienced echopraxia latah disorders. The sounds produced were categorized as moderate and caused noise during the learning process in class. This is because the noise created in the classroom is not from the latah utterances issued but because of the response of the classroom environment, which makes it noisy because someone who experiences echopraxia latah disorders does not only repeat their words but is followed by latah movements that are spoken. The causes of echopraxia latah disorders include spontaneity, daydreaming, being surprised when talking and being surprised from behind.

Raj Kumar; Rohit Raj Sharma

The rapid development of digital media has significantly influenced the evolution of language in the 21st century. This study explores the impact of digital communication, including social media, memes, and online discourse, on linguistic changes such as neologisms, syntactic shifts, and informal language use. Using a sociolinguistic and discourse analysis approach, the findings of this study show that digital media accelerates language evolution by facilitating the rapid formation of new words and global linguistic trends.

Mohamad Haiqal Fauzi; Cindy Wia Tama

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the sustainability strategy implemented by PT Aspirasi Hidup Indonesia Tbk in the face of evolving market trends and consumer preferences. The main issue raised is the importance of adaptation to market changes and increasing the company's commitment to social responsibility. The main problem studied is the reason why Kawan Lama Group has changed the name of ACE Indonesia to PT Aspirasi Hidup Indonesia Tbk (AHI) (ACES) which was agreed at the Extraordinary General Meeting of Shareholders (EGMS) on June 7, 2024. This study aims to analyze the effect of Debt to Equity Ratio (DER) on Return on Equity (ROE) at PT Aspirasi Hidup Indonesia Tbk for the period 2019-2023. This research method uses a quantitative approach with descriptive research type.  The data was analyzed using Statistical Product and Service Solution (SPSS) Version 25 software. The analysis method includes Normality Test, Autocorrelation Test, and t Test (Partial Test). The results of this study are expected to provide insight into the impact of corporate funding decisions on the resulting profitability. Debt To Equity Ratio partially has no effect and is insignificant to Return On Equity where the tcount < ttable value is 1.802 < 2.30600 and a significant value of 0.169.    

Ali Hardana; Tongku Imam Raja Junjungan; Ali Wardani; Anwar Ibrahim

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In Indonesia., Micro, Small and Medium Enterprises (MSMEs) have an important role in the community's economy. With the business trend in society over the last 5 years, namely e-commerce business, now more and more business people are running e-commerce MSMEs. The number of MSMEs should be comparable with the large amount of taxes received from the MSME sector, but in relity it is stated by the Directora.e General of Taxes (DJP) that MSMEs ha.ve not contributed optimally to tax revenues. The success of this tax revenue effort is determined by several interrelated things, namely the ability of MSMEs to manage business finances which of course adequate implementation of MSME accounting is required. The aim of this research is to test the effect of implementing MSME accounting on taxpayer compliance for e-commerce MSMEs by adding understanding of taxation, taxpayer awareness, and ease of access as control variables. This research uses a questionnaire technique. The sample used was 90 respondents using the convenience sa.mpling method. The analysis technique used in this research is Multiple Regression Analysis. The results shown by this research are that the implementation of MSME accounting has a positive effect on e-commerce MSME Taxpayer compliance. Meanwhile, the control variables that influence are understanding taxation and ease of access. Taxpayer awareness variables are not proven to be control variables in this research.

Deddy Junaedi; Umi Masruro; Jannah; Riyan Laili; Alvyna Putri Rianita +1 more

Social media plays an important role in supporting innovation and digitalization of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. This research aims to understand how social media affects the growth of MSMEs through marketing strategies and interactions with consumers. The method used is qualitative analysis on several case studies of MSMEs that successfully use social media. The results show that social media increases product visibility and allows MSMEs to interact directly with customers, understand their neaeds, and adapt quickly to market trends. In addition, feedback from consumers on social media drives product and service innovation. The conclusion of this study is that social media not only improves the competitiveness of MSMEs, but also contributes to national economic growth. The suggestion for MSMEs is to utilize social media proactively and take part in digital marketing training.The implications of this study emphasize the need for support from the government and related institutions in the form of training programs and access to technology to strengthen the capabilities of MSMEs in the digital era. Thus, social media can be a strategic tool for sustainable growth and innovation in the MSME sector.

Aisyah Zahra Apriladianti; Chabib Musthofa

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Desa Burno in Lumajang has experienced a significant surge in cardamom cultivation in line with evolving agricultural trends. While initially boosting farmers' incomes, this production explosion has led to a drastic decline in cardamom prices in the market. This phenomenon is exacerbated by the dominance of middlemen who control pricing and marketing, making it difficult for farmers to obtain fair prices. This article explores the dynamics of the cardamom market in Desa Burno, including the impact of mass planting trends on prices and the limitations faced by farmers due to middlemen influence. Through qualitative analysis, market data, and structured interviews, this research uncovers the challenges faced by cardamom farmers and provides recommendations for fairer marketing strategies. Additionally, the FOMO (Fear of Missing Out) behavior among farmers has contributed to the increased cultivation of cardamom, further worsening the market situation. This study aims to provide deeper insights into the relationship between cardamom agriculture, middlemen dominance, and FOMO behavior, while offering solutions to enhance the welfare of farmers in Desa Burno.

Natasya Azahara; Hendra Riofita

Populer: Jurnal Penelitian Mahasiswa 2024 Universitas Maritim AMNI Semarang

Effective marketing planning is the key to success for companies, especially in the increasingly competitive automotive industry. This research aims to analyze the planning and marketing process carried out by Mitsubishi Xpander. The method used is a literature review, which involves analyzing various reference sources related to marketing and business strategy. The findings show that Mitsubishi Xpander has successfully implemented a planned marketing strategy, including product adjustments, competitive prices and effective promotions. Additionally, in-depth market analysis helps companies in understanding consumer preferences and identifying opportunities in the market. The implications of this research highlight the importance of implementing marketing strategies that are adaptive and responsive to changing consumer trends to increase competitiveness and business sustainability. The results of this research can provide insight for other companies in formulating more effective and efficient marketing strategies.

Diniatul Murtafik; Ardian Syah Bahtiar; Nur Fauziyah Indah Amaliyah; Anisa Rani, Mu'allimin

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Culture plays an important role in developing students' character and improving students' literacy, especially in the digital era that reflects the 21st century. This study aims to investigate the role of school culture in fostering student character and literary development through the study of literature. The data summary consists of several articles selected using a selection process of 20 articles selected using the Publish or Perish tool. The findings of the analysis show that a school culture based on religious values and literacy is able to create a conducive and inclusive learning environment. Programs such as congregational prayer, tadarus, library optimization and community-based activities provide significant support in improving students' discipline, responsibility and literacy skills. However, the research results are based on school leadership, community involvement and policy support. This highlights the importance of holistic education in creating a school culture that is in line with globalization and digitalization trends. The findings emphasize the importance of a holistic approach in building a school culture that is relevant to the challenges of globalization and digitalization. This research makes theoretical and practical contributions to designing educational strategies that focus on strengthening school culture.

Fitria Salsabilla; Christian Wiradendi Wolor; Marsofiyati Marsofiyati

Kajian Administrasi Publik dan ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research aims to analyze the branding strategy through the Public Relations (PR) approach implemented by Janji Jiwa in increasing brand awareness in the local Indonesian coffee market. PR strategies have an important role in strengthening brand identity, creating emotional connections with audiences, and building customer loyalty. This research method uses a descriptive qualitative approach by collecting data through literature studies, interviews, and analysis of social media and the Janji Jiwa PR campaign. The research results show that Janji Jiwa utilizes consistent brand communication, strategic collaboration with influencers and communities, as well as creative campaigns based on authentic stories to create consumer engagement. Additionally, the integration of digital and offline activities, such as product launches, interactive content, and community events, successfully increases brand visibility and appeal. Continuous monitoring and evaluation of market trends and the effectiveness of PR campaigns is also key to the success of this branding strategy. This research provides practical insights for business people in developing PR strategies to build brand awareness in competitive industries.  

Puspita Puji Rahayu; Ervina Kumalasari; Benedicta Audrey Putri Trisnadewi

Jurnal Publikasi Ilmu Psikologi. 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

This study aims to analyze the relationship between Authentic Leadership, Organizational Support, and Job Demands on Employee Resilience, with Job Satisfaction serving as a mediating variable. The research focuses on employees of multinational companies in Semarang, utilizing a quantitative approach with regression analysis to evaluate direct, indirect, and interaction effects among the variables.The findings reveal that Authentic Leadership does not significantly influence Employee Resilience directly, though it demonstrates a positive trend, indicating its potential role in creating a supportive work environment for resilience development. Similarly, Organizational Support shows no significant direct effect on Employee Resilience, suggesting that individual perceptions of organizational support may be influenced by other unexamined factors. Job Demands, while having a positive relationship with Employee Resilience, are also not statistically significant, implying that well-managed work demands may positively contribute to resilience without imposing excessive stress.Job Satisfaction as a mediating variable does not significantly explain the relationship between independent variables and Employee Resilience. Additionally, the interaction effects between Job Satisfaction and the independent variables (Authentic Leadership, Organizational Support, and Job Demands) are not significant. These findings suggest that while Job Satisfaction remains essential, its mediating or moderating role in this context is limited.Nevertheless, the overall regression model, which incorporates all variables and interactions, is statistically significant (F = 16.369; p < 0.001), indicating that the combination of these factors collectively influences Employee Resilience. This highlights the importance of considering multiple organizational factors to enhance employee adaptability and productivity.

Rahmah Rahmah; Rizal Pramudya; Wa'uqi Febriyan; Hendry Wahyu Hariansano

Populer: Jurnal Penelitian Mahasiswa 2024 Universitas Maritim AMNI Semarang

This feasibility study report aims to analyze the potential and feasibility of the Warkop Kopi Kong business in Palangka Raya City. This research was conducted using qualitative and quantitative descriptive methods. The data used includes primary and secondary data. Primary data is obtained through surveys of potential consumers and analysis of the business environment, while secondary data is obtained from various sources such as financial reports, demographic data and market trends. The analysis carried out includes market, technical, management and financial aspects. Market analysis includes demand analysis, determining market targets, and competitive analysis. Technical analysis includes site planning, interior design, equipment, and layout. Management analysis includes organizational structure, human resources, and control systems. Financial analysis includes projections of income, costs, and financial feasibility analysis such as Net Present Value (NPV) and Internal Rate of Return (IRR). The analysis results show that the Warkop Kopi Kong business has good potential to develop in Palangka Raya City. This is supported by increasing public interest in coffee, stable economic growth, and the lack of intense competition in the targeted market segment. However, there are several challenges that need to be overcome, such as fluctuations in raw material prices, changes in consumer trends, and increasingly fierce competition in the future. Based on the results of the analysis, it can be concluded that the Warkop Kopi Kong business is feasible to run. However, several efforts need to be made to increase competitiveness and business sustainability, such as developing new products, improving service quality, and optimizing the use of social media for promotions.

Lifsi Nurainiyah

Jurnal ilmu Kesehatan Umum 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Dengue Hemorrhagic Fever (DHF) in Jepara Regency is still an unresolved health problem. The incidence rate reached 960 cases, dominated by the 5-14 year age group and 13 cases of case fatality rate due to dengue fever. The trend in the incidence of dengue fever tends to fluctuate from 2019 to 2023. 3M Plus Mosquito Nest Eradication (PSN) is a program in the effort and control of dengue fever by involving the active role of the entire community. Involves three main steps, namely draining, covering and recycling items that have the potential to become breeding grounds for the Aedes aegypti mosquito as well as additional measures such as using mosquito nets when sleeping and repellent medication. The aim of this research is to determine the correlation between the 3M Plus PSN Program and 3M Plus PSN behavior with the PRECEDE-PROCEED approach in handling dengue hemorrhagic fever cases in Jepara Regency. This type of research is observational analytics using quantitative methods with a cross-sectional design. The population in this study were housewives with an age range of 20-64 years with a research sample of 158. Data were analyzed univariately, bivariately and multivariately using frequency distribution tables and chi square tests. The results of the analysis show that there is no relationship between acceptance of the PSN 3M Plus program with knowledge (p=0.209), practice (p=0.584), support from community leaders (p=0.546), facilities (p=0.742), support from health workers (p=0.849 ), cadre support (p=0.079), and there is a relationship between the PSN 3M Plus program and attitudes (p=0.048).  

Muhammad Hafiz Fajar Hidayah; Maulana al-Ghifari Harahap; Mutiara Liza; Rini Fadila Tunnisa Harahap; Ayu Hijrani Salamah

Jurnal Budi Pekerti Agama Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The practice of “All You Can Eat” (AYCE) is a food serving model where customers pay one fixed price to enjoy various types of all-you-can-eat dishes within a certain time limit. This concept has become a global trend and is widely implemented in Indonesia, especially in Japanese and Korean themed restaurants. As a modern form of muamalah, AYCE raises questions in the perspective of Islamic law because it involves aspects of economic transactions that must fulfill the pillars and conditions of buying and selling according to Islam. This study examines the mechanism of AYCE, starting from the payment system, time policy, and additional rules such as fines for uneaten food. In addition, it discusses the application of the pillars and conditions of buying and selling in Islam, which include clarity of goods, valid contracts, and voluntary consent of the parties involved. The main focus is on the potential element of uncertainty (gharar) in AYCE practices, especially regarding the different portions of food consumed by customers, which forms the basis of the Islamic legal analysis of this concept. This research aims to provide a comprehensive view of the relationship between the AYCE concept in the light of Islamic law.

Roswita Sari; Ismaniar Rey Pati; Inelda Bulu; Astuti Louru Warata; Afelino Donbosco Bili

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze effective marketing strategies in increasing motorcycle sales amidst increasingly tight automotive industry competition. In this analysis, the main focus is given to identifying factors that influence consumer purchasing decisions, including price, product quality, promotion, and distribution. Data were collected through interviews with marketing managers at several leading motorcycle dealers and surveys of consumers who had just purchased a motorcycle. The results of the study indicate that a combination of marketing strategies that include attractive promotions, understanding local market needs, and improving the overall consumer experience play a significant role in increasing motorcycle sales volume. This study concludes that implementing the right marketing strategies, such as the use of social media, seasonal discounts, and improving after-sales service, can have a positive impact on motorcycle sales growth. It is recommended for companies to continue to innovate and adjust marketing strategies to evolving consumer trends and preferences.    

Zubaidah Zubaidah; Trisatin Panggabean; Paris Alvito; Zidanul Akbar; Cut Mirna Nadia

Jurnal Sistem Informasi dan Ilmu Komputer 2024 International Forum of Researchers and Lecturers

In recent decades, artificial intelligence (AI) has significantly advanced and shown great potential across various fields, including bioinformatics. This paper examines current trends in AI applications within bioinformatics, highlighting future potentials and the challenges of integrating these technologies. The research utilizes secondary data collection from scientific literature, books, conference reports, and official documents on AI and bioinformatics, sourced from reputable databases like Scopus, IEEE, PubMed, and Google Scholar. Through comparative analysis, similarities, differences, and technological advancements were identified and discussed. Descriptive narrative interpretation was employed to provide a holistic view of AI trends and potential in bioinformatics. Key findings indicate that AI, particularly machine learning and deep learning, is instrumental in genomic data analysis, protein structure prediction, drug discovery, and clinical bioinformatics. Furthermore, the study underscores the benefits of AI in enhancing data analysis accuracy and efficiency, while addressing ethical and technical challenges. Future prospects emphasize the importance of interdisciplinary collaboration to fully leverage AI's capabilities in bioinformatics.

Esra Helmalia Br. Situmorang; Yesica Gabriella Siallagan; Elisabet Br. Haloho; Nike Melani Siahaan

Jurnal Pendidikan Agama dan Teologi 2024 International Forum of Researchers and Lecturers

This article traces the evolution of Christian religious education from the past to the present, and projects its challenges and opportunities for the future. Through historical analysis, the article reveals how Christian religious education has adapted to the context of the times and current trends, including the influence of technology and globalization. The article also discusses the challenges faced, such as religious pluralism and changing moral values, and highlights the importance of adaptation and innovation so that Christian religious education remains relevant and effective in forming a generation of young people who are faithful and have noble character.

Toni Toni; Lia Nazliana Nasution; Bakhtiar Efendi

Jurnal Publikasi Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to determine the effect of fintech, the amount of money in circulation, interest rates and economic growth on the analysis of digital economic trends on monetary policy in Indonesia. There are four variables in this study, namely fintech, the amount of money in circulation, interest rates and economic growth. The analysis method used is Vector Autoregression with the Impluse Response Function test or abbreviated as IRF and the Forecast Error Variance Decomposition test commonly abbreviated as FEVD, stationarity test, cointegration test, lag structure stability test and optimal lag length test. There is a contribution from each variable to the variable itself and other variables, according to the results of the Vector Autoregression study with a lag basis of 2. In addition, the results of the Vector Autoregression analysis show that the past variable (t-1) contributes to the current variable both to the variable itself and to other variables. The results of the analysis show that there is a reciprocal relationship between the variables. By using response function analysis, we can see if there is a response from other variables to changes in one variable in the short, medium, or long term. In addition, we know that the stability of all variables is formed in the short, medium, and long term. According to the Variance Decomposition Analysis, factors such as Fintech and Money Supply contribute the most to the variable itself. However, other variables that have the greatest influence on the variable itself and are supported by other variables in the short, medium, and long term are economic growth and interest rates are most influenced by Fintech.

Thoriq, Mochammad Fadiil; Najla Amelia Putri; Desinta Nur Rahma; Wien Kuntari

Jurnal Sistem Informasi dan Ilmu Komputer 2024 International Forum of Researchers and Lecturers

In the rapidly evolving digital era, business promotion strategies have undergone significant transformations, particularly through the utilization of online graphic design platforms. This study aims to explore the use of Canva as a creative tool to enhance the promotional strategies of GURAFIX, a graphic design service business. The method employed is qualitative with direct observation techniques and portfolio analysis. The findings indicate that Canva plays a crucial role in improving the productivity and efficiency of the GURAFIX team in producing visually appealing content aligned with current market trends. Utilizing Canva has also positively impacted the quality of designs and promotional appeal, contributing to an increase in clients. However, the study also identifies Canva's limitations in meeting advanced design requirements. This research provides practical implications for other graphic design service businesses to optimally utilize Canva as part of their promotional strategies.